Campaign Lead Purpose The Domain Campaign Lead drives growth for Roke within a defined capability domain (e.g., Resilient Navigation and Tracking, Cyber and Secure Communications) by leading an integrated, cross-functional campaign that aligns customer needs, organisational capability, and market engagement. There are 2 positions available Campaign Manager - Resilient Navigation and Tracking Campaign Manager - Cyber and Secure Communications These roles combines domain authority with campaign leadership—setting strategic direction, orchestrating cross-functional teams, and delivering measurable growth outcomes. Operating through influence rather than hierarchy, the Domain Campaign Lead is accountable for how the organisation defines, positions, and delivers within the domain. Key Responsibilities Strategic Leadership Own the end-to-end domain campaign: strategy, priorities, trade-offs, and outcomes Develop and maintain a multi-year campaign strategy aligned to corporate growth objectives Identify and prioritise target customers, segments, and opportunities Act as the escalation point for domain-related decisions and conflicts Provide strategic guidance to senior stakeholders on direction and investment priorities Domain Expertise Serve as the recognised organisational authority for the domain Maintain deep, evidence-based understanding of customer missions, operational challenges, capability gaps, and emerging needs Synthesise insight from account teams, product, product marketing, engineering, CTO, and external sources into a coherent strategic view Represent the domain credibly to internal and external audiences Cross-Functional Coordination Lead a virtual team spanning account teams, marketing, product management, CTO, services, and technical specialists Define roles, align priorities, and ensure coordinated execution across functions Drive collaboration across organisational boundaries, resolving conflicts and removing barriers Integrate contributions into a clear, executable campaign plan Capability and Solution Development Understand Roke's products, services, and technical capabilities relevant to the domain Frame integrated solutions by drawing together expertise from product, engineering, and delivery teams Support account teams in aligning capabilities to customer missions Translate domain insight into implications for product roadmaps and technology investment Identify capability gaps and help shape investment priorities Market Engagement and Growth Ensure domain narrative and positioning are clear, consistent, and grounded in customer reality Work with Marketing on customer needs, value creation, GTM strategy and activation plan to ensure coherent and aligned execution. Shape customer demand and influence future requirements Enable account teams to identify and progress opportunities aligned to campaign priorities Support strategic pursuits where domain leadership adds value Key Outcomes Cross-functional teams aligned around a shared campaign strategy Recognition as the internal authority and leader for the domain Domain insight directly informing product, capability, and investment decisions Increased pipeline and strategic opportunities shaped through the campaign Coherent, credible organisational positioning within the domain Contribution to business growth objectives and long-term market position Requirements Domain Expertise Deep knowledge of a relevant domain, including customer missions, operational challenges, and emerging needs Leadership and Influence Proven ability to lead cross-functional teams and deliver outcomes through influence Experience shaping strategy in complex, multi-stakeholder environments Comfortable operating in ambiguity and making decisions with incomplete information Commercial and Strategic Acumen Strong understanding of growth drivers in long sales-cycle environments Experience in customer engagement, opportunity shaping, and market development Ability to translate insight into strategic direction and investment priorities Communication and Collaboration Excellent stakeholder management, negotiation, and influencing skills Strong presentation and facilitation abilities Capacity to integrate diverse inputs into clear, actionable plans
Campaign Lead - x2 in Romsey employer: Roke
Roke is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation within the National Security sector. With a strong commitment to employee growth, we provide access to flexible benefits, professional development opportunities, and a supportive culture that values diversity and inclusion. Join us in a role where your contributions directly impact project success while being part of a community that shares your passion for technology and excellence.
