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- Tasks: Lead digital and brand marketing strategies, optimising customer experiences across channels.
- Company: Join Rohan, a leading outdoor clothing brand focused on quality and customer satisfaction.
- Benefits: Enjoy free parking, a clothing allowance, 50% discount, pension contributions, and life cover.
- Why this job: Shape the brand's vision while driving growth in a dynamic, customer-first environment.
- Qualifications: 8+ years in senior marketing roles, ideally in fashion or outdoor sectors, with strong analytical skills.
- Other info: Collaborate closely with the CEO and Board, leading a passionate team towards success.
The predicted salary is between 54000 - 84000 £ per year.
The Digital & Brand Marketing Director, will own the customer experience across Ecommerce and Marketing, leading the teams that define how Rohan presents itself across digital channels and brand touchpoints. Managing both the Head of Digital and the Marketing Manager, while working closely with the Head of Retail to deliver an integrated understanding of customer behaviour and sales performance. You will work alongside the CEO and Rohan Board to develop and communicate the brand vision. This role requires a strategic, commercial and customer-first leader who can balance brand-building with performance, oversee cross-functional campaigns, and deliver against growth targets. Requirements 8+ years’ experience in senior customer, ecommerce or marketing leadership roles within fashion or clothing environment (Ideally within outdoor clothing sectors) A track record of delivering brand and performance growth across multiple channels. High-level experience managing and developing teams across ecommerce, marketing and creative disciplines. Strong analytical skills, comfortable using data and insight to shape strategy, drive performance, and influence internal stakeholders. Deep understanding of omnichannel customer journeys, including the commercial aspects of retail. Strategic thinker who can shape direction, while being hands-on and action-oriented. Excellent commercial acumen, with ownership of budgets, forecasting and ROI.About the role Customer & Channel Strategy Own and optimise the customer journey across marketing, ecommerce and retail, aligning messaging, content, and performance Lead and execute the overall marketing strategy to elevate brand awareness, drive demand generation, and enhance customer loyalty Be the main owner of customer behaviour insights, using data and research to shape strategies across ecommerce and retail Collaborate closely with the Head of Retail to ensure a cohesive brand and customer experience across sales channels. Champion customer-centric thinking across the organization, helping ensure we understand and serve our audience better than anyone else Drive market research and customer insights to inform product positioning, messaging, and targeted marketing campaignsBrand & Creative Ownership Primary guardian of the Rohan brand, approving all marketing campaigns and creative assets across ecommerce and retail. Ensure consistent tone, visuals and messaging across all digital and print outputs, including campaign photography, packaging, digital content and social media. Oversee the strategic direction for brand campaigns, aligning with seasonal trade plans and business objectives. Guide the creative process for digital assets, ensuring they resonate with target audiences while maintaining brand integrity. Cultivate a positive and compelling brand story that strengthens brand loyalty and drives customer engagementCommercial Performance & Planning Own forecasting and budget planning for ecommerce and marketing, ensuring each is resourced appropriately and delivers within budget. Work closely with Merchandising and Retail to develop and implement marketing activities to support the Trading Calendar Deliver against agreed customer performance and sales targets, identifying and acting on opportunities to improve conversion, retention and engagement. Own the customer commercial plans, ensuring ecommerce and marketing work in harmony to drive growth across customer channels, including retail sales.eCommerce Performance & Growth Oversee all aspects of eCommerce, ensuring seamless integration with marketing campaigns to drive online sales growth. Analyze online customer journeys, conversion rates, and user behavior to develop strategies for optimizing the eCommerce experience. Implement and monitor eCommerce KPIs including sales, traffic, conversion rates, and average order value to ensure the achievement of revenue goals. Develop and execute digital marketing strategies to drive traffic and sales, including SEO, SEM, email marketing, and social media advertising. Team Leadership Directly manage the Head of Digital and the Marketing Manager, with oversight of their respective teams (including creative, social, digital, CRM and performance). Foster a culture of collaboration, accountability, and commercial focus, supporting team leads to set and deliver clear performance goals. Lead regular cross-functional planning meetings to ensure alignment across ecommerce, marketing and other key departments. Partnership & Supplier Oversight Oversee external relationships tied to ecommerce and marketing such as creative agencies, digital platform providers, loyalty schemes and analytics tools. Lead partnership planning and execution ensuring all collaborations are on-brand, commercially viable, and strategically aligned.What’s in it for you? Free onsite parking Personal Rohan clothing allowance 50% discount on our clothing Contributions to a Pension scheme Life cover based on salary Employee Assistance Scheme
Digital & Brand Marketing Director employer: ROHAN designs
Contact Detail:
ROHAN designs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & Brand Marketing Director
✨Tip Number 1
Network with professionals in the fashion and outdoor clothing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with Rohan's brand values and recent marketing campaigns. Understanding their current positioning will help you articulate how your experience aligns with their goals during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven brand and performance growth in previous roles. Highlight your analytical skills and how you've used data to influence strategy and decision-making.
✨Tip Number 4
Showcase your leadership style and experience in managing cross-functional teams. Be ready to share how you've fostered collaboration and accountability within your teams to achieve commercial objectives.
We think you need these skills to ace Digital & Brand Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital and brand marketing, particularly within the fashion or outdoor clothing sectors. Emphasise your leadership roles and any achievements related to customer experience and ecommerce.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and how your strategic vision aligns with Rohan's goals. Mention specific examples of how you've driven brand growth and improved customer engagement in previous roles.
Showcase Analytical Skills: Demonstrate your strong analytical skills by including examples of how you've used data to shape marketing strategies and drive performance. Highlight any tools or methodologies you are familiar with that can contribute to Rohan's success.
Highlight Team Leadership Experience: Since this role involves managing teams, be sure to detail your experience in leading and developing teams across various disciplines. Share examples of how you've fostered collaboration and accountability within your teams.
How to prepare for a job interview at ROHAN designs
✨Showcase Your Strategic Thinking
As a Digital & Brand Marketing Director, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've shaped marketing strategies in the past, particularly in the fashion or outdoor clothing sectors, and be ready to discuss how you can apply that experience to enhance Rohan's brand.
✨Highlight Your Analytical Skills
This role requires strong analytical skills, so be prepared to discuss how you've used data to drive performance in previous roles. Bring specific examples of how you've analysed customer behaviour and market trends to inform your marketing strategies.
✨Emphasise Team Leadership Experience
You'll be managing teams, so it's crucial to highlight your leadership experience. Share stories about how you've developed and motivated teams in the past, and how you foster collaboration across different departments to achieve common goals.
✨Demonstrate Customer-Centric Thinking
Rohan values a customer-first approach, so be ready to discuss how you've championed customer-centric strategies in your previous roles. Provide examples of how you've optimised customer journeys and enhanced customer loyalty through targeted marketing campaigns.
