Field Marketing Manager

Field Marketing Manager

Full-Time 35000 - 40000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead high-impact events to boost brand awareness in the finance industry.
  • Company: Join Rogo, a fast-growing startup at the forefront of AI and finance.
  • Benefits: Competitive salary, dynamic team, and real ownership of projects.
  • Other info: Thriving culture with opportunities for growth and learning in a fast-paced setting.
  • Why this job: Make a significant impact while working with top talent in a vibrant environment.
  • Qualifications: 5+ years in field marketing or event marketing, especially in B2B SaaS or FinTech.

The predicted salary is between 35000 - 40000 £ per year.

Rogo is looking for a dynamic and strategic Field Marketing Manager to help maximize our brand reach and shape Rogo’s field strategy at a time of rapid growth and innovation. This person will both architect and execute high-impact, high-touch events that drive awareness and strengthen our presence across the finance industry in key markets – both domestically and abroad. Successful events that we run will showcase our bench of senior talent and have a bespoke, sophisticated execution to engage some of the most discerning audiences in the world.

What You’ll Do:

  • Implement an event strategy that is anchored in field events (e.g. conferences, trade shows, panels, roundtables, fireside chats, networking events, VIP experiences, dinners, happy hours, partner events, brand activations, product launch activations and employer branding events).
  • Implement a smaller-scale virtual event strategy to augment our field event strategy (webinars, virtual activations and experiences).
  • Manage event logistics, including vendor sourcing, budgeting, attendee management, and on-site execution.
  • Implement formulaic onsite lead capture and post-event follow up sequences to maximize ROI and ensure consistency.
  • Manage an ongoing event budget.
  • Collaborate cross-functionally with sales, product and senior stakeholders to support major initiatives.
  • Own and report outcomes around both individual events and the broader field marketing roadmap.
  • Maintain brand consistency (appearance, tone, voice and vibe) across events.

What You’ll Need:

  • 5+ years of field marketing or event marketing experience, ideally in B2B SaaS, Institutional finance, FinTech or AI.
  • Proven track record of planning and executing both in-person and virtual events that drive pipeline and brand awareness.
  • Strong project management and organizational skills — demonstrated ability to manage multiple, complex programs simultaneously.
  • Ability to thrive in fast-paced, high-growth environments and adapt in ambiguous situations.
  • The ability to code-switch between reactive mode of quickly placing an executive in an existing event in a few days and proactive mode by conceiving and executing a Rogo-hosted event end-to-end over months.

Who You Are:

  • You thrive in fast-paced environments.
  • You are high-intensity and care a lot about what you do, and you're ecstatic to work at a startup.
  • You are ambitious.
  • You have fun solving problems that others think are impossible.
  • You are curious.
  • You find joy in learning about AI, technology, and finance.
  • You are an owner.
  • You are autonomous, self-directed, and comfortable working with ambiguity.
  • You are collaborative, organized, thoughtful, and kind.

Why Join Rogo?

  • Up and to the right: Rogo has strong product adoption with the world's leading financial institutions, and we are still early. The upside is enormous.
  • Extraordinary team: we take talent density seriously. You'll do the best work of your career alongside some of the sharpest people in AI and finance.
  • A one‑of‑one problem: bringing AI to the core of how Wall Street works is one of the most ambitious, technically demanding, and consequential problems today. There is nowhere else you can work on it at this scale.
  • Real ownership: You'll own real surface area and watch the world's most sophisticated users rely on your work.
  • Always at the frontier: we work at the edge of what the best models can do and turn it into products people trust. If you're obsessed with AI, this is where it's happening.

Field Marketing Manager employer: Rogo

Rogo is an exceptional employer that offers a unique opportunity to be part of a transformative mission in global finance, working alongside a talented team dedicated to redefining financial workflows with cutting-edge AI technology. With a strong focus on employee growth and collaboration, you will have the chance to influence the future of customer support in a fast-paced environment while enjoying the benefits of working at a rapidly scaling company backed by world-class investors. Join us in a culture that values ownership, innovation, and excellence, where your contributions directly impact our clients and the industry as a whole.

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Contact Details:

Rogo Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Field Marketing Manager

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rogo and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rogo are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rogo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rogo. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Field Marketing Manager

Event Strategy Implementation
Vendor Sourcing
Budget Management
Attendee Management
On-site Execution
Lead Capture
Post-event Follow Up

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rogo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Rogo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rogo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Rogo

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rogo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Rogo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.