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For Companies At a Glance
- Tasks: Lead and execute social media strategy, creating engaging content and managing influencer partnerships.
- Company: Join a dynamic, female-led beauty group known for innovative skincare brands.
- Benefits: Enjoy a 4-day work week, competitive salary, and opportunities for professional growth.
- Other info: Collaborate closely with the Founder and CEO in a fast-paced, supportive environment.
- Why this job: Make an impact in the luxury beauty industry while showcasing your creativity and strategic skills.
- Qualifications: 5+ years in social media, strong content creation skills, and knowledge of beauty trends.
The predicted salary is between 40000 - 50000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About Us
The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip + Fab. Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip + Fab's mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge. We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships. Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies. Please note, we work 4 days a week in our offices in W11 and one day from home.
The Opportunity
The Social Media and Influencer Marketing Manager is responsible for leading and executing Rodial's social media strategy across all channels. This role combines creative content production with strong performance experience, owning both organic and paid social output. The Social Media and Influencer Marketing Manager will grow brand presence, drive engagement and sales, and support brand storytelling through elevated and high-performing content. This position requires strong knowledge of luxury beauty, proven experience managing paid and organic social, along with hands-on content creation and editing skills.
Key Responsibilities
- Organic Social Media Execution: Manage the day-to-day execution of organic social channels across all key platforms. Plan, schedule and publish content in line with the brand calendar, launches and campaigns, ensuring a consistent, high-quality and culturally relevant presence. Monitor performance, engagement and trends, feeding insights back to inform content optimisation and growth.
- Influencer & Creator Marketing Activation: Execute influencer and creator activity across seeding, paid partnerships and campaign collaborations. Support influencer identification, outreach and relationship management, coordinating gifting, content delivery and usage rights. Ensure influencer content is delivered on time, on brand and aligned with campaign objectives, tracking performance and reporting results.
- Content Production & Performance Optimisation: Support content creation across social and influencer channels, working with internal teams, creators and agencies to deliver assets optimised for both organic and paid performance. Analyse results, identify high-performing content formats and trends, and continuously refine execution to improve reach, engagement and contribution to growth.
- PR & Events Support: Support PR and events activity by coordinating social and influencer coverage around key brand moments, launches and activations. Assist with content capture, posting and amplification before, during and after events, ensuring alignment with the broader social, influencer and brand calendar.
GENERAL
Work alongside the Head of Global PR and Communications with overall business direction and strategy. Close working connection with Founder + CEO, and digital teams. Carry out additional duties when reasonably requested and where necessary within the defined levels of responsibility and accountability of the role.
The successful candidate will have the following:
- Minimum 5+ years' experience in social media within beauty, luxury or fashion
- Proven experience managing and optimising paid social campaigns
- Demonstrated ability to create and test content to drive ROAS and conversions
- Strong understanding of META-specific performance content requirements
- Skilled in video editing and short form content production (TikTok, Reels, CapCut, Adobe Suite)
- Strong knowledge of content trends, creator landscape and platform behaviours
- Experience supporting and amplifying founder-led content
- Highly creative with strong brand and aesthetic awareness
- Analytical, commercial, and performance focussed
- Fast-moving and adaptable in a founder-led environment
- Excellent verbal and written communication skills
- Data-driven mindset with excellent analytical and reporting skills
- High level of attention to detail
- Charismatic relationship builder
Social Media Manager employer: Rodial
Contact Detail:
Rodial Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own profiles reflect the skills you're bringing to the table. Showcase your creativity and understanding of trends in beauty and luxury – it’s all about making a strong first impression!
✨Tip Number 2
Network like a pro! Connect with industry professionals on platforms like LinkedIn or even Instagram. Engage with their content, share your insights, and don’t be shy to slide into DMs. Building relationships can open doors that a CV just can’t!
✨Tip Number 3
Prepare for those interviews by knowing your stuff! Research Rodial and Nip + Fab thoroughly. Understand their brand voice, recent campaigns, and what makes them tick. This will not only impress but also help you tailor your answers to show you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. Let’s get you that Social Media Manager role!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for beauty and luxury shine through! We want to see how your experience aligns with our brand values and how you can contribute to our mission.
Tailor Your Content: Make sure to customise your application for the Social Media Manager role. Highlight your relevant experience in managing social media campaigns, especially in the beauty or luxury sectors. We love seeing specific examples of your work!
Be Creative!: This role is all about creativity, so don’t hold back! Use engaging language and showcase your personality in your written application. We’re looking for someone who can bring fresh ideas to our social media strategy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Rodial!
How to prepare for a job interview at Rodial
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms relevant to the role. Understand their unique features and how they can be leveraged for luxury beauty brands. This will show your potential employer that you’re not just familiar with social media, but that you know how to use it strategically.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your content creation skills. Include examples of successful campaigns you've managed, especially those that drove engagement and sales. Be ready to discuss your creative process and how you adapt content for different platforms.
✨Be Data-Driven
Familiarise yourself with key performance metrics and be prepared to discuss how you’ve used data to optimise campaigns in the past. Highlight specific examples where your analytical skills led to improved results, as this role requires a strong focus on performance optimisation.
✨Understand the Brand
Research Rodial and Nip + Fab thoroughly. Know their product lines, brand values, and recent campaigns. Being able to articulate how your vision aligns with their brand storytelling will demonstrate your genuine interest and fit for the role.