At a Glance
- Tasks: Lead influencer marketing and coordinate exciting brand events for a dynamic beauty brand.
- Company: Join a female-led, innovative skincare group with global reach.
- Benefits: Enjoy a 4-day work week, competitive salary, and opportunities for growth.
- Other info: Collaborative environment with a focus on creativity and brand storytelling.
- Why this job: Make an impact in the beauty industry while working with top influencers and creators.
- Qualifications: Proven experience in influencer marketing and strong negotiation skills required.
The predicted salary is between 60000 - 80000 £ per year.
The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip+Fab. Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip + Fab’s mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge. We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships. Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies.
The Opportunity
We are seeking a hands-on PR & Influence Manager to lead influencer and creator marketing end to end, and to coordinate brand events and PR activity, for a founder-led beauty brand. This role sits at the intersection of talent relationships, negotiation and cultural presence. The successful candidate will have deep beauty industry experience and a proven track record of running influencer programmes end-to-end, including direct negotiation and contracting with talent and agencies, with measurable commercial impact. This is not a traditional press office or communications role; PR activity is coordinated through agency partners and brand events, rather than driven through day-to-day media relations in-house. The role requires a commercially minded operator and confident negotiator who is comfortable working closely with the Global Brand & Marketing Director, the Founder & CEO, and cross-functional teams to shape brand presence through talent and events, in close partnership with the Social Media Manager on organic content alignment. Please note we work 4 days a week from our office in W11 and Fridays from home.
Key Responsibilities
- Influencer & Creator Marketing
- Own influencer and creator strategy end-to-end: identification, outreach, negotiation, contracting, briefing, campaign execution and performance tracking.
- Lead all rate and deliverable negotiations directly with talent and talent agencies, ensuring terms are commercially sound and properly contracted before activity begins.
- Manage seeding, paid partnerships and long-term collaborations, ensuring influencers are fully integrated into launches, campaigns and brand storytelling.
- Build and maintain a roster of talent and agency relationships, renewing and renegotiating partnerships as they come up for review.
- Track and report on influencer campaign performance (reach, engagement, content quality, sentiment), feeding learnings back into future briefs and negotiations.
- Contract and brief UGC content for paid social usage.
- Brand Events
- Plan and deliver brand events (launches, press days, influencer and talent activations), managing guest lists, venues, suppliers and budget.
- Use events as a platform to deepen talent relationships and create content opportunities that feed influencer and PR activity.
- PR Coordination
- Plan and deliver brand events (launches, press days, influencer and talent activations), managing guest lists, venues, suppliers and budget.
- Use events as a platform to deepen talent relationships and create content opportunities that feed influencer and PR activity.
To be successful in this role you will have the following:
- Previous experience at this level nationally and internationally.
- Excellent commercial acumen.
- Ability to manage a team.
- Strong organisational, prioritisation and time management skills.
- Numerical and literacy skills: Able to demonstrate effective written communication and make practical use of relevant management information.
- Intermediate to advanced IT skills in Microsoft Office.
- Excellent project management skills.
- Excellent attention to detail.
- A charismatic and influential relationship builder.
PR & Influence Manager in London employer: Rodial
At Rodial Group, we pride ourselves on being a dynamic and innovative employer that champions creativity and collaboration. Our female-led, family-owned business fosters a supportive work culture where every team member is encouraged to aim high and contribute to our ambitious digital marketing goals. With a flexible four-day work week and opportunities for professional growth in the fast-paced beauty industry, we offer a unique environment for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Influence Manager in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Rodial. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Rodial, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Rodial inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR & Influence Manager in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Rodial. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Rodial.
How to prepare for a job interview at Rodial
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
