At a Glance
- Tasks: Lead global digital strategy and drive ecommerce growth through innovative marketing.
- Company: Join a female-led luxury beauty brand with a strong entrepreneurial spirit.
- Benefits: Enjoy a 4-day work week, competitive salary, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on collaboration and continuous improvement.
- Why this job: Make a real impact in the beauty industry while working with cutting-edge digital strategies.
- Qualifications: Proven experience in digital marketing leadership and strong analytical skills.
The predicted salary is between 59400 - 72600 £ per year.
The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip+Fab. Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip + Fab’s mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge. We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships. Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies.
The Opportunity
As Head of Digital, you will lead Rodial’s global digital strategy, accelerating ecommerce revenue through best-in-class performance marketing, affiliate marketing, influencer partnerships, CRM and customer acquisition. Working within a self-funded, family-owned luxury beauty business, you will combine strategic thinking with exceptional execution to deliver measurable commercial growth across all digital channels. Every marketing investment must contribute to profitable growth, ensuring customer acquisition is balanced with strong commercial returns. You will own the global digital marketing budget and be responsible for delivering profitable customer acquisition, maximising customer lifetime value and ensuring every marketing investment delivers measurable return while supporting the long-term profitability of the business. A dynamic, hands-on leader, you will be comfortable moving from high-level strategy to campaign execution. You thrive in a fast-paced entrepreneurial environment, enjoy making data-led decisions and take ownership of delivering exceptional commercial results.
Please note we work 4 days a week from our office in W11 and Fridays from home.
Key Responsibilities
- Digital Growth Strategy
- Own and deliver Rodial's global strategy aligned to ambitious ecommerce revenue and profitability targets
- Develop integrated customer acquisition plans across paid media, affiliate marketing, influence marketing and CRM
- Identify new commercial opportunities, platforms and partnerships to accelerate growth
- Drive a culture of continuous testing, optimisation and innovation
- Affiliate Marketing
- Develop and scale Rodial’s global affiliate programme
- Build strategic relationships with affiliate networks, publishers and creator commerce platforms
- Recruit new affiliate partners to drive customer acquisition and incremental revenue
- Monitor affiliate performance and maximise return on investment
- Influencer Marketing
- Develop Rodial’s influencer marketing strategy across the UK, US and international markets
- Manage influencer investment with clear commercial accountability
- Build long-term creator partnerships that deliver measurable sales growth
- Scale ambassador programmes, paid partnerships and gifting initiatives
- Measure influencer activity against revenue, customer acquisition and return on investment
- CRM & Customer Retention
- Lead the CRM strategy across email, SMS and customer lifecycle marketing
- Improve customer retention, repeat purchase and lifetime value
- Develop customer segmentation, automation and personalisation strategies
- Deliver best-in-class campaign planning and customer journeys
- Ecommerce Marketing
- Partner closely with the Head of Ecommerce to maximise website conversion and digital trading performance
- Optimise landing pages, merchandising, promotional campaigns and onsite customer journeys
- Support new product launches with commercially focused digital campaigns
- Ensure exceptional customer experience across every digital touchpoint
- Analytics & Commercial Performance
- Own the global digital marketing budget, ensuring efficient allocation of investment and measurable return
- Report on weekly and monthly trading performance against agreed KPIs
- Translate performance data into actionable recommendations and commercial decisions
- Build clear reporting dashboards and performance reviews across all digital channels
- Leadership & Team Management
- Lead, motivate and develop a high-performing digital marketing team
- Set clear objectives, KPIs and accountability across internal teams and external agencies
- Foster a culture of pace, ownership, collaboration and commercial thinking
- Build strong cross-functional relationships with Ecommerce, Creative, Finance and Commercial teams
- Lead by example, remaining hands-on whenever required to deliver exceptional execution
GENERAL:
- Contribute to the overall commercial strategy and growth of Rodial
- Communicate digital performance and trading updates to senior leadership
- Carry out additional duties when reasonably requested and where necessary within the defined levels of responsibility and accountability of the role
- As a senior leader within an entrepreneurial, self-funded family business, drive change, challenge existing ways of working and continuously improve digital performance across the organisation
To be successful in this role you will have the following:
- Previous experience at this level
- Has demonstrated progression or self-development in previous roles or education
- Numerical and literacy skills: Able to demonstrate effective written communication and can make practical use of relevant management information
- Excellent commercial acumen
- Accomplished negotiator and influencer
- Ability to use independent judgement
- Excellent attention to detail
- Strong organisation, prioritisation and time management skills
- Project management skills with ability to bring teams together
- Charismatic leader and relationship builder
Head of Digital Marketing in London employer: Rodial
At Rodial Group, we pride ourselves on being a dynamic and innovative employer that champions creativity and collaboration. Our female-led, family-owned business fosters a supportive work culture where every team member is encouraged to aim high and contribute to our ambitious digital marketing goals. With a flexible four-day work week and opportunities for professional growth in the fast-paced beauty industry, we offer a unique environment for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rodial and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rodial are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rodial on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rodial. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rodial. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rodial:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rodial’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rodial
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rodial will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rodial, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
