Senior Organic Social Media Manager - Nip+fAB

The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip + Fab.

Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip + Fab’s mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge.

We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships.

Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies.

The Opportunity

The Senior Organic Social Media Manager will be responsible for establishing process and commercial KPI’s for our ongoing organic social execution. Managing a team of two, you will build a robust strategy and ensure execution of organic social across current channels, as well as expanding to new channels and territories. You will bring a by channel execution strategy firmly to the forefront of the top of funnel element of our digital marketing strategy.

You will be the custodian of the brand across our social channels, curating journeys and experiences with the Nip+Fab brand across platforms. You will have an initial focus on Meta, building to TikTok, YouTube, Pinterest and beyond with expanded resource and organic social focus versus current execution. You will optimise and build upon existing following, carving out a deep understanding of our customer profile and their needs by channel, ensuring execution of tailored content to that need throughout an annual planner.

You will work across the marketing team to ensure the social strategy is built in line with influencer partnership and community and brand strategies, with the ultimate goal of supporting DTC customer acquisition and loyalty across our omnichannel approach. Constant review and optimisation of analytics and changing customer profile will be key to success in this role, ensuring the customer is listened to and that this is communicated across teams. You will work closely with the Community Experience Manager to ensure on brand, authentic, customer results focused communication is achieved across all channels.

As a pioneering brand on social media in the early 2010’s, Nip+Fab has built a loyal following through the Instagram platform and is seeing strong growth in following across Meta platforms as our customer profile diversifies. You will work with all partners to curate authentic content which embodies Nip+Fab’s ambition to be the most efficacious brand within mass self-select facial skincare, with customer results our number one priority. Ensuring a timely execution of asset creation, copy writing and story telling on both established and new channels will be essential, with the support of your team of two.

You will support the development of the Organic Social Media Manager and Organic Social Media Executive to both implement your strategy and content plan, alongside development of their own skill base to support future internal career growth.

You will be responsible for setting KPI’s for each organic channel with approval from the Head of Marketing. You will work closely with our Senior Digital Marketing Manager and Influencer Partnership Manager to build succinct strategies of content, which are timed for seamless interaction across the digital marketing funnel for consumers. You will also ensure alignment to DTC focuses for conversion at the time, working within a critical path and gate process managed by the Head of Marketing.

You will manage a small budget of asset creation costs, planning and executing shoots and creative days to feed your organic social strategy across platform. You will source partnerships from creative freelancers where necessary and the internal resource does not exist in house to execute.

A dynamic, hands-on role, you will be at the forefront of how consumers perceive the Nip+Fab brand. You will be prepared to always get involved across the brand and have your voice heard, to believe deeply in our mission to bring real results to real people at accessible prices and have a “make it happen” attitude. As an independent, family run business, the autonomy in role and the ability to create change and exceed customer expectations will be inherently as important to you as they are to the brand.

Please note this role is 4 days a week in our W11 office, with Friday\’s working from home.

To be successful in this role you will need the following:

• Experience in a proven start-up /challenger brand environment of rapid growth within beauty
• Previous experience at this level, particularly in building segmented strategies by channel for a brand with a broad spectrum of consumer profiles
• Strong analytical skills for evaluating site analytics and customer data to report against business KPI’s and provide invaluable insight to senior stakeholders to help shape ongoing marketing strategy and new market strategy
• An interest in commercial awareness and knowledge of overall business P&L and strategy