Head of Ecommerce - Nip+Fab in London

The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip + Fab. Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip + Fab’s mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge. We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships. Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies.

The Head of Ecommerce Nip+Fab is responsible for leading and planning the execution of all global stores for nipandfab.com to meet revenue, gross and net profitability targets within budget requirements. You will be responsible for leading the strategy for digital growth in our number one channel and utilising first party data to influence brand strategy. Your ultimate goal is to define the brand’s lifetime journey with a customer from their first purchase at nipandfab.com and onwards, both within and outside of platform as part of our cyclical omnichannel approach. You will create a clear plan for short and long-term growth with a profitability focus both within your own P&L and in the wider business P&L as we review our 3 strategic pillars. You will increase traffic, revenue, conversion rate, AOV and improve overall user experience, whilst optimising customer lifetime value and minimising customer returns. Your goal is to create a home for the brand which can be monetised to enable continuous cash investment into the wider brand awareness strategy supporting all channels.

As Nip+Fab capitalises on its exceptional DTC UK growth curve over the last 18 months, you will begin to implement learnings as we relaunch our US and Australia DTC strategies in line with the brand elevated repositioning achieved in the UK over the last 5 years. You will work alongside the newly appointed Head of Marketing to strategise and implement a plan written and budgeted by yourselves to bring our accessible efficacy positioning to life in markets which have not seen this from us before. A dynamic, hands‑on leader, you will lead the Ecommerce team, setting the strategy and executing with accuracy and passion for the brand, ensuring a consistent brand identity across all touch points.

Responsible for the development of the Senior Ecommerce Manager and the Assistant Ecommerce Trading Manager, you will lead the team and business with a DTC first mindset, holding the respect and authority of the wider team through optimal data analysis, a hands‑on approach and continuous innovation. DTC growth is Nip+Fab’s number one priority to enable a self‑funded and independent scaling of the business globally. You will be expected to be at the forefront of rapid change and always looking for new opportunities within our varied customer profile, building a third‑party data bank over the next 3 years to commercially justify the future brand investment plan to the Managing Director, creating your own opportunity for brand and personal growth.

Please note this role is 4 days a week in the office in W11, and 1 day from home.

Key Responsibilities

• Full DTC P&L management with responsibility for setting and managing budgets in Nip+Fab’s key priority growth pillar.
• Responsible for consistent improvements in website performance to maximise its trading metrics and user experience, optimising conversion rate, continually identifying new opportunities for growth which can be leveraged and define future brand strategy in each territory.
• Ensure exceptional customer experience from landing on the site to delivery.
• Making the DTC journey the initial definition of a lifetime journey within brand.
• Full responsibility for setting gross/net revenue and profitability budgets to meet business P&L objectives annually, ongoing review and optimisation.
• Reporting on performance and commercial objectives, whilst ensuring all activities meet ROAS targets both within (fixed trading costs) and outside (digital marketing) of platform in collaboration with the Head of Marketing.
• Set the global trade and promotional plan with the support of the Senior Ecommerce Manager.
• Build credible and meaningful relationships with internal teams to be the bridge between marketing and ecommerce, ensuring full alignment to wider brand critical path managed by the Head of Marketing.
• Develop and manage the CRM database and segmentation strategy.
• Copywriting for onsite, ongoing SEO optimisation and project management.
• Oversee all website functionalities and integrations, working with the web development agency and the SAP specialist agency to maintain a sound integration between the website and SAP.
• Lead website development projects, directing technical development across site functionality, UX and aesthetics to provide a best‑in‑class ecommerce experience.
• Forecasting for annual budgets as well as stock allocation/production needs, including exclusive DTC product development and differentiation, in collaboration with the Head of Operations and Supply Chain and the NPD team.
• Manage web PCI compliance and ensure site security is kept up to date, as well as GDPR.
• Manage all third‑party relationships including warehouses, development agency, web hosting provider, SAP specialist agency, paid search agency and affiliate network.

The successful candidate will have the following:

• Previous experience at this level, particularly in building and implementing an online strategy for acquisition and retention across multiple digital channels including paid search, paid social, affiliates, email and organic search.
• Strong analytical skills for evaluating site analytics and customer data to report against business KPI’s and provide invaluable insight to senior stakeholders to help shape ongoing marketing strategy.
• Ability to juggle multiple projects and understand cost, resource and technological requirements needed to fulfil projects.
• Experience in managing a team and developing their skill set.
• Experience in managing third party agencies and warehouse relationships.
• Excellent commercial awareness and knowledge.
• Literacy skills; Able to demonstrate effective written communication.
• Numerical skills; Able to make practical use of relevant data.
• Excellent verbal and written communication skills.
• Ability to use independent judgement.
• Excellent attention to detail.
• Excellent prioritisation and time management skills.
• Self‑sufficient confident leader able to influence stakeholders at all levels and work effectively across all departments.
• Charismatic relationship builder.
• Self‑motivated, entrepreneurial spirit with a desire to achieve more than the status quo.