Head of Marketing – Nip+Fab

The Opportunity

In this position, you will be leading the continued establishment of the marketing function for Nip+Fab and its global strategy for the first time in its 15-year history. Capitalising on the last 5 years of transformational change and current rapid growth cycle, you will take the foundations of a customer first approach to efficacy, transparency and results to strengthen structural change and process, bringing solidity, planning and foresight to the brand. You will be the custodian of the brand, managing all marketing touch points between the consumer and the brand (excluding DTC Ecommerce), primarily for the UK to start with and expanding on the current model in the brand’s home territory, but preparing the brand for re-entry into the US and Australian markets in the coming 12 months.

The Head of Marketing will put in place growth strategies for organic social, optimising and executing strategy by channel and increasing current channel reach supported by the Social Media Manager, Social Media Executive and PR Executive. The possibility of growth within the team exists with business expansion. You will establish our first community focussed function, putting consumer engagement at the forefront of execution and expanding its reach across social platforms, customer service, on site consultation and within the wider landscape where we do not currently feature. With the support of the newly created role of Senior Community and Customer Service Manager and the Community Experience Executive, customer engagement and conversion capitalisation as a result will be a key pillar of future expansion.

Working alongside the other Heads of Department, you will define the tone of voice and core audience for Nip+Fab, creating a replicable model of self-funded growth to take into new and historic markets, who have not seen the current offering from Nip+Fab in 5+ years. You will establish a regulatory process with our international distributors as we look to control brand execution globally, with laser focus on digital execution, where over 80% of our spend currently lies. A dynamic, hands-on leader, you will lead the Marketing Team, being prepared to always be hands-on when necessary in any task, to believe deeply in our mission to bring real results to real people at accessible prices and have a “make it happen” attitude. As an independent, family run business, the autonomy in role, the ability to create change and exceed customer expectations will be inherently important to you as they are to the brand.

Please note we work 4 days a week from our office in W11 and Fridays from home.

Key Responsibilities

• Full marketing budget responsibility, measuring ROI at DTC and brand wide level, taking daily decisions on expenditure scaling/descaling, initiatives and enabling our cyclical spend model across our omnichannel outlets.
• Responsible for consistent improvements and consistencies of brand presentation across channels.
• Implementing and executing a traditional critical path and gate process for key projects and regulating daily content execution across channels.
• Ensure exceptional customer experience across the digital marketing funnel, consistency of messaging and brand execution.
• Full responsibility for building annual spend budgets, monitoring total brand P&L alongside other Heads of Department and the Finance Director.
• Reporting on performance and commercial objectives, whilst ensuring all activities meet ROAS targets and KPI’s agreed with Managing Director.
• Create process for content and creative briefings in line with strategy and Head of Creative.
• Build credible and meaningful relationships with internal teams to be the bridge between organic social, PR, influencer partnerships, paid media and the ecommerce/wholesale teams with impeccable communication and planning of NPD launches, creative strategy launches and go to market strategies.
• The building and implementation of brand guidelines.
• Manage and develop the affiliate program to optimize current affiliate relationships and recruit new partners.
• Regulate and execute copy writing for onsite, SEO and both paid and organic digital marketing activities.

To be successful in this role you will have the following:

• Degree or equivalent in subject area.
• Established or proven track record within start-up/challenger brand environment seeing rapid growth within beauty.
• Previous experience at this level, particularly in building and implementing of brand strategy and execution.
• Able to visibly and numerically demonstrate the direct impact of your roles on business revenue and profitability.
• Strong analytical skills for evaluating site analytics and customer data to report against business KPI's and provide invaluable insight to senior stakeholders to help shape ongoing marketing strategy and new market strategy.
• Ability to juggle multiple projects and understand cost, resource, and technological requirements needed to fulfil projects.
• Experience in managing a team and developing their skill set.
• Experience in managing third party agencies and warehouse relationships.
• Excellent commercial awareness and knowledge.
• Numerically and commercially astute with the ability to make practical use of relevant management information.
• Excellent verbal and written communication.
• Exceptional attention to detail.
• Self-sufficient, confident leader able to influence stakeholders at all levels and work effectively across all departments.
• Advanced IT Skills including Microsoft Office.