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- Tasks: Lead and execute a multi-channel digital strategy to boost revenue and user experience.
- Company: Join Rodial, a female-led skincare brand known for innovative products and empowering customers.
- Benefits: Enjoy a 4-day work week with Fridays remote, plus opportunities for growth and creativity.
- Why this job: Be part of a dynamic team that champions innovation and customer engagement in the beauty industry.
- Qualifications: Experience in ecommerce strategy, digital marketing, and strong analytical skills are essential.
- Other info: Work with a passionate team and make a real impact on a global brand.
The predicted salary is between 48000 - 84000 £ per year.
Job Description
The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip+Fab.Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip + Fab’s mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge.We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships.Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies.
The Opportunity
The Head of Ecommerce & Performance Marketing is responsible for leading and planning the execution of a multi-channel digital strategy to meet revenue and profitability targets within budget requirements.
You will create a clear plan for short and long-term growth and profitability by increasing traffic, revenue, conversion rate, average order value and overall user experience, whilst optimising customer lifetime value and minimising customer returns.
Responsible for the full paid digital marketing mix, you will manage a commercially minded expenditure budget, focused on bringing the Rodial message to life across channels, focusing heavily on PPC and Meta optimisation whilst developing other channels and keeping in constant touch with agency partners to optimise and scale wherever possible.
A dynamic, hands-on leader, you will lead and develop the team, setting the strategy and executing with accuracy and passion for the brand, ensuring consistent brand identity across all touch points.
Please note we work 4 days a week from our office in W11 and Fridays from home.
Key Responsibilities
- Responsible for on-going improvements in website performance to maximise its trading and user experience, optimising conversion rate and identifying new opportunities for growth.
- Continually analyse site performance to maximise trading and customer journey; focusing on UX design, loading times, optimising AOV and conversion rate, and identifying new opportunities
- Full responsibility for setting net revenue and budget forecasts to meet business P&L objectives
- Ensure exceptional customer experience from landing on the site to the order being delivered
- Reporting on performance and commercial objectives, whilst ensuring all activities meet ROAS targets
- Create and manage the online content strategy and promotional plan
- Develop and manage a comprehensive digital marketing strategy with campaigns to drive traffic and sales.
- Build credible and meaningful relationships with internal teams to be the bridge between organic social/PR and Ecommerce with both your creative strategy, trading alignment, paid influencer strategy and paid media spend
- Ensure alignment with brand marketing/retail activities
- Develop and manage the CRM database, segmentation strategy and our Loyalty programme
- Define the digital marketing strategy to increase ROI which brings to the brand to life, listening to our customers and ensuring relevant digital activity across channels
- Manage and develop the affiliate program to optimise current affiliate relationships and recruit new partners
- Copywriting for onsite, SEO and digital marketing activities
- Oversee all website functionalities and integrations, working with the web development agency and the SAP specialist agency to maintain a sound integration between the website and SAP
- Lead website development projects, directing technical development across site functionality, UX and aesthetics to provide a best in class ecommerce experience
- Forecasting for annual budgets as well as stock allocation
- Manage web PCI compliance and ensure site security is kept up to date, as well as GDPR
- Manage all third-party relationships including development agency, web hosting provider, SAP specialist agency, paid search agency, affiliate network and warehouses
To be successful in this role you will have the following:
- Previous experience at this level, particularly in building and implementing an online strategy for acquisition and retention across multiple digital channels including paid search, paid social, affiliates, email and organic search
- Strong understanding of Shopify, Klaviyo, Google Analytics, Meta and other paid ad platforms as well as SEO and PPC
- Strong analytical skills for evaluating site analytics and customer data to report against business KPI's and provide invaluable insight to senior stakeholders to help shape ongoing marketing strategy
- Ability to juggle multiple projects and understand cost, resource and technological requirements
Head of Ecommerce and Performance Marketing
Experience
Head of Ecommerce and Performance Marketing
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Head of Ecommerce and Performance Marketing - Rodial employer: Rodial Ltd.
Contact Detail:
Rodial Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce and Performance Marketing - Rodial
✨Tip Number 1
Familiarise yourself with the latest trends in ecommerce and performance marketing. Understanding the current landscape will help you speak confidently about strategies and innovations during interviews.
✨Tip Number 2
Network with professionals in the ecommerce space, especially those who have experience with brands like Rodial or Nip+Fab. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've successfully managed in previous roles. Being able to showcase your analytical skills and how they contributed to business growth will set you apart.
✨Tip Number 4
Research Rodial's brand identity and values thoroughly. Demonstrating a clear understanding of their mission and how you can contribute to it will resonate well with the hiring team.
We think you need these skills to ace Head of Ecommerce and Performance Marketing - Rodial
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Head of Ecommerce and Performance Marketing position. Tailor your application to highlight relevant experience in digital strategy, performance marketing, and team leadership.
Craft a Compelling CV: Your CV should clearly showcase your previous experience in ecommerce and performance marketing. Include specific achievements related to revenue growth, conversion rates, and digital marketing strategies. Use metrics to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for the brand and its values. Discuss how your skills align with the company's goals, particularly in optimising customer experience and driving sales through innovative digital strategies.
Highlight Relevant Skills: Make sure to emphasise your proficiency in tools like Shopify, Klaviyo, Google Analytics, and PPC platforms. Mention any experience you have with CRM databases and affiliate programmes, as these are crucial for the role.
How to prepare for a job interview at Rodial Ltd.
✨Showcase Your Digital Strategy Expertise
Be prepared to discuss your previous experience in building and implementing successful online strategies. Highlight specific examples of how you've driven acquisition and retention across various digital channels, particularly focusing on PPC and social media.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with insights from your past experiences. Be ready to explain how you've used data from platforms like Google Analytics to inform marketing strategies and improve performance metrics.
✨Understand the Brand's Values
Rodial is a female-led brand that champions empowerment and innovation. Familiarise yourself with their products and values, and be ready to discuss how you can align your strategies with their mission to enhance customer experience and brand identity.
✨Prepare for Team Leadership Questions
As a dynamic leader, you'll need to demonstrate your ability to manage and develop a team. Think of examples where you've successfully led a team through challenges, ensuring alignment with business goals while fostering a collaborative environment.