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- Tasks: Lead marketing strategies to attract patients and clinicians through SEO, PPC, and Paid Social.
- Company: Join Rodericks Dental Partners, a dynamic player in the dental industry focused on innovative marketing.
- Benefits: Enjoy remote work flexibility and the chance to make a real impact in a growing company.
- Why this job: Be part of a vibrant team driving significant growth and enhancing patient care through creative campaigns.
- Qualifications: 5 years in digital marketing with strong analytical skills and experience managing agencies.
- Other info: This is a 12-month maternity cover role, perfect for those looking to make a difference.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Acquisition Manager 12 Month Maternity Cover
Location: Home-based, National Coverage
Rodericks Dental Partners are looking for an ambitious, dynamic and data driven Marketing Acquisition Manager to define and drive our patient and clinician acquisition strategy for the next 12 months, covering a period of maternity leave.
With a proven track record of demonstrating tangible ROI from SEO, Paid Search (PPC) and Paid Social campaigns, the successful candidate will manage industry leading SEO and Paid Media agencies to dramatically improve patient and clinician acquisition KPIs.
For patients, this will be targeting dental check-ups and hygiene appointments as well as more specialist treatments like implants, Invisalign and teeth whitening. For clinicians, we’re looking to attract the very best the industry has to offer through innovative marketing campaigns that stand out from the crowd.
The successful candidate will regularly report and present to C-suite, demonstrating progress so far from their main channels of responsibility, as well as building business cases for increased investment.
Key responsibilities will include:
- Search Engine Optimisation
- Driving all calls, form fills and online bookings from Organic (SEO) search
- Rigorous 3rd party agency management of SEO agency
- Development of a Revenue and Profit ROI model for SEO
- Working collaboratively with the wider teams to improve processes around SEO & brand outreach
- Commissioning keyword research and aligning content strategy with SEO improvements
- Measuring and reporting performance of SEO campaigns against KPIs
- PPC & Paid Social
- Driving all calls, form fills and online bookings from PPC and Paid Social
- Rigorous 3rd party agency management of PPC & Paid Social agency
- Development of a Revenue and Profit ROI model for PPC & Paid Social
- Adapting PPC & Paid Social strategies to local practice availability
- Auditing PPC & Paid Social accounts to identify gaps and opportunities for continuous improvement
- Ensuring optimal allocation of resources and budget to ensure outcomes that deliver against business goals
The ideal candidate will have:
- 5 years experience within a professional Digital Marketing or eCommerce environment
- Experience of managing 3rd party Paid Search, SEO, Paid Social and Affiliates suppliers
- Excellent communication and interpersonal skills and the ability to work with multiple stakeholders to optimise ROI and fill practice diaries
- Strong commercial and operational mind set, constantly focussed on delivering value to customers
- Highly analytical and numerate with the ability to convert analysis into tangible business benefits
- Data driven approach with a strong understanding of digital consumers
- Ability to work at pace to tight deadlines with a high degree of accuracy
- Excellent planning and analytical capabilities
- Experience of working within an occupancy or service based business (hotels, travel, medical) would be beneficial, but is not essential
Marketing Acquisition Manager - MAT Cover 12 months employer: Rodericks Dental
Contact Detail:
Rodericks Dental Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Acquisition Manager - MAT Cover 12 months
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and PPC. Understanding current strategies and tools will help you speak confidently about how you can drive patient and clinician acquisition.
✨Tip Number 2
Network with professionals in the dental and healthcare marketing sectors. Engaging with industry peers can provide insights into effective campaigns and may even lead to referrals or recommendations for the role.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've achieved in previous roles. Being able to showcase your data-driven approach and tangible results will demonstrate your capability to manage and improve acquisition strategies.
✨Tip Number 4
Research Rodericks Dental Partners and their current marketing efforts. Tailoring your conversation to show how your skills align with their goals will make you stand out as a candidate who is genuinely interested in the position.
We think you need these skills to ace Marketing Acquisition Manager - MAT Cover 12 months
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO, PPC, and Paid Social. Use specific metrics to demonstrate your success in previous roles, as this will resonate with the data-driven focus of the position.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with their needs, particularly your experience in managing agencies and driving ROI through innovative marketing strategies.
Showcase Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've used data to inform marketing decisions. Mention any tools or methodologies you’ve employed to measure campaign performance and optimise results.
Prepare for Interviews: If selected for an interview, be ready to discuss your previous campaigns in detail. Prepare to present case studies that illustrate your ability to drive patient and clinician acquisition, as well as your approach to managing third-party agencies.
How to prepare for a job interview at Rodericks Dental
✨Showcase Your Data-Driven Mindset
As a Marketing Acquisition Manager, you'll need to demonstrate your ability to analyse data and derive actionable insights. Be prepared to discuss specific examples of how you've used data to drive marketing strategies and improve ROI in previous roles.
✨Prepare for Agency Management Questions
Since the role involves managing third-party agencies, expect questions about your experience in this area. Think of instances where you successfully collaborated with agencies, the challenges you faced, and how you overcame them to achieve your goals.
✨Demonstrate Your Communication Skills
You'll be reporting to C-suite executives, so it's crucial to convey your ideas clearly and confidently. Practice summarising complex marketing strategies and results in a way that is easy to understand, focusing on the value they bring to the business.
✨Know the Industry Trends
Stay updated on the latest trends in digital marketing, especially in SEO, PPC, and Paid Social. Being knowledgeable about current best practices and innovations will show your passion for the field and your commitment to driving successful campaigns.
