At a Glance
- Tasks: Lead product marketing strategies and create compelling messaging for our innovative portfolio.
- Company: Join a dynamic team at ROCKWOOL, a leader in building materials.
- Benefits: Enjoy a competitive salary, 30 days annual leave, and a collaborative work environment.
- Other info: Opportunity to work with global teams and develop your career in a thriving industry.
- Why this job: Make an impact by connecting product strategy with market needs and driving growth.
- Qualifications: Experience in product marketing within construction or technical sectors is essential.
The predicted salary is between 50000 - 50000 £ per year.
Location: Full‑time, permanent position based at our Pencoed site.
Reporting to the Head of Product Management, you will join a collaborative team where you will sit at the intersection of Product Management, Sales, Technical and Marketing Communications, acting as the critical link between product strategy, market insight and commercial execution.
Responsibilities
- Developing differentiated product positioning across ROCKWOOL's portfolio with clear messaging frameworks that align global narratives with UK market needs.
- Leading UK go‑to‑market strategy for new products and portfolio initiatives, defining target audiences, value propositions, and launch strategies in collaboration with Product, Sales, and Marketing teams.
- Translating technical features into customer benefits by converting product performance characteristics into compelling, customer‑focused value propositions.
- Building deep customer understanding across architects, specifiers, contractors, distributors, and merchants to inform strategy on needs, buying behaviours, and decision‑making processes.
- Analysing market trends and competitor positioning to identify gaps and opportunities within the product portfolio and market approach.
- Developing product specification strategies that influence early‑stage design decisions and ensure effective representation in BIM objects and specification tools.
- Creating demand generation materials including value arguments and support resources that drive specification‑led demand and sales pull‑through.
- Enabling sales teams with product narratives, battlecards, value proposition tools, and training programs to articulate product value effectively.
- Identifying new market opportunities and developing strategic partnerships that support specification growth, market penetration, and revenue generation.
- Monitoring launch performance and recommending actions to maximize market adoption and commercial outcomes.
- Defining success metrics for product marketing initiatives (specification rates, sales uptake, pipeline influence) and providing structured reporting on product performance and market feedback.
- Building stakeholder alignment with regional and global partners to ensure UK growth priorities support wider business objectives and long‑term competitive positioning.
Qualifications
- Product marketing experience in construction, building materials, industrial, or technical sectors with proven ability to translate technical data into commercial messaging.
- Demonstrated experience developing value propositions and launch strategies for product portfolios.
- Strong stakeholder management skills across technical and commercial functions, with ability to work with global product teams.
- Data‑driven approach with capability to interpret market insights and performance metrics to inform strategy and decision‑making.
- Sales enablement and digital ecosystem proficiency including experience supporting technical B2B sales teams and familiarity with BIM, specification tools, and construction digital platforms.
Benefits
- Competitive Salary
- 30 days annual leave +
Product Marketing Manager in Pencoed employer: ROCKWOOL Group
ROCKWOOL Group is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the North East and Scotland. Employees benefit from comprehensive training programs, opportunities for professional growth, and a supportive environment that values strong relationships with clients and stakeholders. With a commitment to sustainability and excellence, working at ROCKWOOL means being part of a team that makes a meaningful impact in the construction industry.
