At a Glance
- Tasks: Lead product marketing strategies and create compelling messaging for innovative building solutions.
- Company: Join ROCKWOOL, a global leader in sustainable stone wool products.
- Benefits: Enjoy competitive salary, 30 days leave, bonuses, and health schemes.
- Other info: Be part of a diverse team committed to environmental responsibility and innovation.
- Why this job: Make a real impact on sustainability while shaping the future of construction.
- Qualifications: Experience in product marketing within technical sectors and strong stakeholder management skills.
The predicted salary is between 50000 - 50000 £ per year.
Location: This is a full-time, permanent position based at our Pencoed site.
Ready to help build a better future? At ROCKWOOL, we are committed to shaping a sustainable tomorrow. In a fast-paced, ever-changing world, our innovative stone wool solutions enrich modern living while supporting environmental responsibility. Join us, and help make a meaningful difference for generations to come.
Your Future Team:
Reporting to the Head of Product Management, you will join a collaborative team where you will sit at the intersection of Product Management, Sales, Technical and Marketing Communications, acting as the critical link between product strategy, market insight and commercial execution.
What you will be doing:
- Developing differentiated product positioning across ROCKWOOL's portfolio with clear messaging frameworks that align global narratives with UK market needs.
- Leading UK go-to-market strategy for new products and portfolio initiatives, defining target audiences, value propositions, and launch strategies in collaboration with Product, Sales, and Marketing teams.
- Translating technical features into customer benefits by converting product performance characteristics into compelling, customer-focused value propositions.
- Building deep customer understanding across architects, specifiers, contractors, distributors, and merchants to inform strategy on needs, buying behaviours, and decision-making processes.
- Analysing market trends and competitor positioning to identify gaps and opportunities within the product portfolio and market approach.
- Developing product specification strategies that influence early-stage design decisions and ensure effective representation in BIM objects and specification tools.
- Creating demand generation materials including value arguments and support resources that drive specification-led demand and sales pull-through.
- Enabling sales teams with product narratives, battlecards, value proposition tools, and training programs to articulate product value effectively.
- Identifying new market opportunities and develop strategic partnerships that support specification growth, market penetration, and revenue generation.
- Monitoring launch performance and recommend actions to maximize market adoption and commercial outcomes.
- Defining success metrics for product marketing initiatives (specification rates, sales uptake, pipeline influence) and provide structured reporting on product performance and market feedback.
- Building stakeholder alignment with regional and global partners to ensure UK growth priorities support wider business objectives and long-term competitive positioning.
What you bring:
- Product marketing experience in construction, building materials, industrial, or technical sectors with proven ability to translate technical data into commercial messaging.
- Demonstrated experience developing value propositions and launch strategies for product portfolios.
- Strong stakeholder management skills across technical and commercial functions, with ability to work with global product teams.
- Data-driven approach with capability to interpret market insights and performance metrics to inform strategy and decision-making.
- Sales enablement and digital ecosystem proficiency including experience supporting technical B2B sales teams and familiarity with BIM, specification tools, and construction digital platforms.
What we offer:
- Competitive Salary
- 30 days annual leave + Bank Holidays
- Company bonus scheme
- Company Pension Scheme (Aviva)
- Westfield Health Cashback Scheme
- Life Assurance 4x annual salary
- Enhanced Sick Pay Scheme
- Subsidised electric vehicle charging facilities
Who We Are:
ROCKWOOL is a global leader in stone wool solutions, transforming volcanic rock into safe, sustainable products that benefit communities worldwide. With over 12,000 employees across 40+ countries and 51 manufacturing sites, our purpose is to harness the power of stone to enrich modern living. Sustainability is at our core. We actively contribute to the United Nations Sustainable Development Goals and champion ocean health through key partnerships. We foster a diverse and inclusive culture, employing 79 nationalities and promoting equal opportunities for all. Our values of ambition, responsibility, integrity, and efficiency shape “The ROCKWOOL Way” - a supportive team environment where everyone can thrive.
Ready to make a difference? Apply now and help us create a better future for millions across the globe.
Closing Date: 2nd August 2026
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Bridgend
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ROCKWOOL Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ROCKWOOL Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ROCKWOOL Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ROCKWOOL Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Bridgend
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ROCKWOOL Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ROCKWOOL Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about ROCKWOOL Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ROCKWOOL Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ROCKWOOL Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ROCKWOOL Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
