At a Glance
- Tasks: Lead growth strategies and marketing initiatives for a premium consumer brand.
- Company: Fast-paced, private equity-backed business with ambitious UK and US expansion plans.
- Benefits: Direct access to the CEO and influence over international development.
- Other info: Opportunity to lead a dynamic team and drive innovative marketing strategies.
- Why this job: Shape the future of a high-growth brand and make a real impact.
- Qualifications: Proven track record in senior marketing roles within high-growth environments.
The predicted salary is between 63000 - 77000 £ per year.
Private equity backed | High-growth consumer business | UK & US expansion
We are partnering with a premium, consumer-facing multisite business to appoint a Group Growth Director.
The business is fast paced and private equity backed and with an ambitious expansion plan across the UK and US.
It is seeking to appoint an exceptional marketing leader to build the growth capability that will underpin its next phase of international success.
Reporting directly to the CEO, you will lead customer acquisition, performance marketing and employer brand, connecting a distinctive premium proposition with measurable commercial results.
This is an opportunity to set the strategy, shape the team and establish the systems and processes needed to scale.
The opportunity
You will take ownership of the growth agenda across existing locations and new openings, bringing together brand, marketing and customer conversion. Your remit will include:
- Building a performance marketing strategy that increases demand, improves conversion and delivers greater acquisition efficiency.
- Developing a repeatable marketing approach for new site launches across different markets.
- Connecting marketing with customer-facing commercial teams to improve the full customer journey.
- Establishing clear reporting across channel performance, acquisition costs, conversion and referrals.
- Strengthening employer brand to support direct recruitment and the talent needs of a growing international business.
- Leading and developing the marketing team and agency partners, using AI, technology and automation to improve effectiveness.
- Working closely with the CEO, leadership team and investors to demonstrate marketing's contribution to growth.
About you
You will be a commercially driven senior marketing or growth leader with a strong track record in a high-growth consumer business.
Experience in a multisite environment would be particularly relevant, although we are open to different sector backgrounds.
You will bring deep performance marketing expertise alongside the creative judgement to develop a premium brand.
You will understand what drives customer acquisition and conversion, know how to turn data into decisions, and have experience building or reshaping teams to deliver clear commercial outcomes.
We are looking for someone who combines strategic ambition with a hands-on approach: comfortable setting direction, challenging established thinking and taking responsibility for delivery.
Experience of employer brand, CRM, AI marketing automation or international markets would also be valuable.
This is a senior leadership appointment with direct access to the CEO and the scope to influence the business's international development.
You will have the authority to shape the growth function and play a leading role in delivering an ambitious expansion plan, within a business where premium positioning and quality are central to its proposition.
Group Growth Director employer: Rockwell Search
Rockwell Search provides an engaging work environment where employees can thrive and make a significant impact in the Real Estate sector. The company emphasizes professional development and offers opportunities to work on diverse projects that enhance skills and career progression.
StudySmarter Expert Advice🤫
We think this is how you could land Group Growth Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rockwell Search and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rockwell Search are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rockwell Search on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rockwell Search. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Growth Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rockwell Search. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rockwell Search:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rockwell Search’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rockwell Search
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rockwell Search will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rockwell Search, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
