Regional Marketing Lead – UK, Ireland & Nordics

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

We are looking for a dynamic and commercially guided Regional Marketing Lead to oversee field and channel marketing activities across the UK, Ireland, and Nordics. This role is important to driving regional demand generation, partner enablement, and campaign execution aligned with sales goals. You will report to the Regional Marketing Manager North and help improve demand generation and marketing excellence across EMEA.

Your Responsibilities:

• Develop regional marketing plans across UK, Ireland, and Nordics, aligned with business and sales goals.
• Be a single contact for regional marketing activities, coordinating with global and EMEA teams.
• Be a partner to Country Group Directors for both the UK and Ireland, and Nordics.
• Collaborate with sales teams to support field marketing projects and improve pipeline growth.
• Walk regional channel partners through tailored marketing programs, training, and joint campaign execution.
• Develop co-marketing plans based on the regional partner strategy, with quarterly evaluations and funding allocated through pay-for-performance budgets.
• Support PartnerNetwork activities for local Distributors, System Integrators, and OEMs.
• Increase participation of the regional customer base in both local and external events.
• Coordinate local events with sales, marketing, and business teams, and represent us on site.
• Utilise flagship events for the region, including ROKLive.
• Manage adaptation of integrated campaigns across digital and physical channels, ensuring localization and relevance.
• Integrate regional events into broader campaigns, ensuring consistency and influence.
• Monitor and report on subregional campaign performance, Return on investment, and partner engagement metrics.
• Alongside regional marketing activities, this role may involve managing EMEA-wide programs.
• The regional marketing team is responsible for multiple EMEA programs.
• Responsibilities can include supporting events in other subregions and managing digital programs across the region connected to campaigns, associations, and applications.

The Essentials - You Will Have:

• 10+ years of B2B marketing experience, with expertise in field and channel marketing.
• Experience managing regional campaigns and partner marketing programs.
• Skills in project management, senior partner management, and communication.
• Experience in working in a matrixed organization.
• Customer-centric mindset with a focus on supporting engagement and conversion.

The Preferred - You Might Also Have:

• Experience with digital marketing platforms and tools (Eloqua, LinkedIn, Salesforce...)

What We Offer:

• Volunteer Paid Time off available after 6 months of employment for eligible employees.
• Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
• On-demand digital course library for professional development.
• Comprehensive mindfulness programs with a premium membership to Calm.
• Employee Assistance Program.
• Personalized wellbeing programs through our OnTrack program ... and other local benefits!

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.