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- Tasks: Lead the development of automated customer journeys and targeted campaigns using Salesforce Marketing Cloud.
- Company: A leading UK consumer brand focused on digital transformation and growth.
- Benefits: Competitive salary, bonus, hybrid working, and opportunities for professional development.
- Why this job: Shape marketing strategies and influence commercial performance in a dynamic environment.
- Qualifications: Strong hands-on experience with Salesforce Marketing Cloud and data-driven marketing.
- Other info: Join a team that values innovation and offers excellent career growth potential.
The predicted salary is between 43000 - 58000 £ per year.
A leading UK consumer brand is investing heavily in its digital transformation programme and is seeking a Salesforce Marketing Cloud Manager to take ownership of its newly implemented Salesforce ecosystem. This is a high-impact role where you will lead the development of automated customer journeys, targeted campaigns and data-driven marketing automation, supporting a large multi-region business with strong growth ambitions. You will act as the internal expert for Salesforce Marketing Cloud, working closely with marketing, sales and regional teams to optimise customer journeys and ensure data-led marketing performance.
Key Responsibilities
- Marketing Automation & Journey Development
- Build and optimise automated nurture journeys using Journey Builder
- Develop trigger-based journeys linked to website behaviours such as downloads, enquiries and bookings
- Continuously improve journeys through A/B testing, segmentation and behavioural insights
- Email Campaign Delivery
- Design and deploy targeted campaigns using Email Studio and Automation Studio
- Support national marketing initiatives and regional campaigns
- Ensure brand consistency and campaign performance optimisation
- Data & Platform Management
- Manage data extensions, segmentation logic and subscriber management
- Work closely with Salesforce Sales Cloud stakeholders to maintain data accuracy
- Monitor and resolve data sync or integration issues
- Insights & Performance
- Build dashboards and performance reporting
- Analyse journey performance, engagement and conversion metrics
- Provide actionable recommendations to improve campaign performance
- Governance & Best Practice
- Establish Marketing Cloud processes and documentation
- Support GDPR-compliant marketing activity
- Help train internal teams on campaign deployment
About You
You will bring strong hands-on Salesforce Marketing Cloud experience, ideally within a data-driven marketing environment. Key experience includes:
- Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Contact Builder)
- Marketing automation and customer journey development
- Campaign segmentation and nurture programmes
- Data extensions and SQL
- Marketing analytics and reporting
Experience working with Salesforce Sales Cloud or CRM-driven marketing environments would be beneficial.
Why This Role?
This role offers the opportunity to:
- Own and develop a newly implemented Salesforce ecosystem
- Shape the future marketing automation strategy
- Influence how marketing drives commercial performance and lead generation
- Help build a future Marketing Cloud capability and team
Hybrid working is available with three days per week in the office.
Salesforce Marketing Cloud Manager employer: Rocking Zebra Milton Keynes
Contact Detail:
Rocking Zebra Milton Keynes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Salesforce Marketing Cloud Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with Salesforce Marketing Cloud. This will give potential employers a tangible sense of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation and customer journey development. Be ready to discuss your hands-on experience with Journey Builder and Email Studio, as well as how you've optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Salesforce Marketing Cloud Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Salesforce Marketing Cloud Manager. Highlight your hands-on experience with Salesforce Marketing Cloud and any relevant marketing automation projects you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our digital transformation. Be specific about your experience with customer journeys and data-driven marketing.
Showcase Your Achievements: When detailing your past roles, focus on your achievements rather than just responsibilities. Did you improve campaign performance through A/B testing? Did you optimise customer journeys? We love numbers, so include metrics where possible!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Rocking Zebra Milton Keynes
✨Know Your Salesforce Inside Out
Make sure you’re well-versed in all aspects of Salesforce Marketing Cloud, especially Journey Builder and Email Studio. Brush up on your knowledge of marketing automation and customer journey development, as you’ll need to demonstrate your expertise during the interview.
✨Showcase Your Data Skills
Be prepared to discuss how you’ve managed data extensions and segmentation logic in previous roles. Bring examples of how you've used data analytics to improve campaign performance, as this will be crucial for the role.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to automated customer journeys or campaign optimisation. Think through your past experiences and be ready to explain how you would approach these scenarios using Salesforce tools.
✨Demonstrate Your Collaborative Spirit
This role involves working closely with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you’ve worked with marketing, sales, or regional teams to achieve common goals, showcasing your ability to influence and lead.