At a Glance
- Tasks: Drive customer engagement through innovative email and CRM campaigns.
- Company: Established multi-brand business with a strong market presence.
- Benefits: Competitive salary, bonus, hybrid working, and clear career progression.
- Other info: Collaborative team environment with opportunities for continuous improvement.
- Why this job: Shape lifecycle strategy and make a real impact on customer journeys.
- Qualifications: 2-4 years in email/CRM marketing with strong analytical skills.
The predicted salary is between 32000 - 35000 € per year.
Overview
Lifecycle Marketing Executive
Location: Gloucestershire (Hybrid – 2–3 days office)
Salary: £32,000 – £35,000 + bonus + benefits
Why Apply?
- Ownership of a key revenue-driving channel
- Opportunity to shape lifecycle strategy, not just execute
- Hybrid working with a collaborative, supportive team
- Strong brand presence and multi-channel exposure
- Clear progression into CRM Manager / Lifecycle Lead
The Opportunity
A well-established, multi-brand business is looking to appoint a Lifecycle Marketing Executive to play a key role in driving customer engagement and revenue through email and CRM activity. This is a high-impact role sitting within the digital marketing team, with ownership of lifecycle campaigns, customer journeys, and performance optimisation across multiple brands. You'll be joining a business with a strong customer base, a clear growth trajectory, and a real focus on data-led marketing.
The Role
You'll take ownership of email and lifecycle marketing activity end-to-end — from planning through to execution and performance analysis.
Key responsibilities
- Plan and deliver multi-channel lifecycle campaigns (primarily email)
- Build, manage and optimise automated customer journeys
- Drive segmentation and personalisation using customer data
- Own campaign execution (briefing, testing, scheduling, deployment)
- Analyse performance and deliver actionable insights
- Lead A/B testing to improve engagement and ROI
- Collaborate with digital, trading and brand teams
- Ensure best practice across GDPR, deliverability and data compliance
- Support continuous improvement of CRM platforms and processes
What We're Looking For
- 2–4+ years' experience in email / CRM / lifecycle marketing
- Strong understanding of customer journeys, automation & segmentation
- Experience with platforms such as Adobe Campaign, Salesforce, HubSpot, Klaviyo or similar
- Data-driven mindset with strong analytical capability
- Experience delivering campaigns end-to-end
- Highly organised with strong attention to detail
- Comfortable working cross-functionally with multiple stakeholders
Lifecycle Marketing Exec in London employer: Rocking Zebra Milton Keynes
Join a well-established, multi-brand business in Gloucestershire as a Lifecycle Marketing Executive, where you'll have the opportunity to shape lifecycle strategy and drive customer engagement in a collaborative and supportive hybrid work environment. With a strong focus on data-led marketing, you'll benefit from clear progression opportunities into roles such as CRM Manager or Lifecycle Lead, while enjoying a competitive salary, bonus, and a range of benefits that enhance your professional growth.
Contact Detail:
Rocking Zebra Milton Keynes Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Marketing Exec in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in lifecycle marketing. We want to see your passion shine through!
✨Tip Number 3
Showcase your skills with a portfolio of your work. If you've run successful email campaigns or optimised customer journeys, put them front and centre. This is your chance to demonstrate your impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Lifecycle Marketing Exec in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Lifecycle Marketing Executive. Highlight your experience with email and CRM marketing, and don’t forget to mention any platforms you’ve worked with like Adobe Campaign or HubSpot.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about lifecycle marketing and how your skills can help us drive customer engagement and revenue. Be sure to show off your data-driven mindset!
Showcase Your Analytical Skills:Since this role involves performance analysis, make sure to include examples of how you've used data to optimise campaigns in the past. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Rocking Zebra Milton Keynes
✨Know Your Stuff
Make sure you understand the ins and outs of lifecycle marketing. Brush up on your knowledge of customer journeys, automation, and segmentation. Familiarise yourself with tools like Adobe Campaign or HubSpot, as they might come up in conversation.
✨Showcase Your Experience
Prepare to discuss specific campaigns you've worked on. Highlight your role in planning, executing, and analysing these campaigns. Be ready to share metrics that demonstrate your impact, especially around engagement and ROI.
✨Be Data-Driven
Since this role is all about data-led marketing, come prepared with examples of how you've used data to drive decisions. Talk about A/B testing you've conducted and how you’ve optimised campaigns based on performance insights.
✨Collaboration is Key
This position involves working with various teams, so be ready to discuss how you've collaborated with others in the past. Share examples of how you’ve worked cross-functionally to achieve common goals, and emphasise your communication skills.
