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For Companies At a Glance
- Tasks: Lead and scale a high-performing B2B demand generation engine.
- Company: High-growth B2B SaaS business delivering market-leading intelligence.
- Benefits: Competitive salary, bonus structure, and comprehensive benefits package.
- Why this job: Make a real impact and shape a scalable demand function.
- Qualifications: Proven experience in B2B SaaS demand generation and measurable results.
- Other info: Hybrid working pattern with visibility at leadership level.
The predicted salary is between 48000 - 64000 £ per year.
We’re looking for a Head of Demand Generation to own and scale a high-performing B2B demand engine, with clear accountability for pipeline creation and revenue impact. This role suits a senior demand marketer who can demonstrate measurable results. The business is a high-growth B2B SaaS business delivering market-leading intelligence to help organisations identify and engage with ambitious companies.
Package
- Salary: circa £80,000
- Bonus: 20%, paid pro rata across three payments per year
- Benefits: comprehensive benefits package
- Working pattern: Hybrid – 2 days office
The Role
You’ll lead full-funnel demand generation, working closely with Sales, SDRs and RevOps to deliver predictable, high-quality pipeline across inbound and outbound channels.
Key Requirements
- Proven experience leading B2B SaaS demand generation at scale
- Clear track record of quantified achievements, such as:
- Pipeline and revenue contribution
- MQL → SQL conversion improvements
- Cost-per-lead / CAC reductions
- ABM programme performance
Nice to Have
- Experience with AI- or LLM-driven targeting, personalisation or discoverability
- Background in data-led or intelligence-driven SaaS
- HubSpot experience
Why Apply
This is a senior, high-impact role offering real ownership, visibility at leadership level and the opportunity to shape a scalable demand function with clear commercial outcomes.
Head of Demand Generation employer: Rocking Zebra Milton Keynes
Contact Detail:
Rocking Zebra Milton Keynes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B SaaS space and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your results! When chatting with potential employers, be ready to share specific examples of your past achievements in demand generation. Numbers speak louder than words, so highlight those pipeline contributions and conversion improvements.
✨Tip Number 3
Get involved in industry events! Attend webinars, conferences, or local meetups related to demand generation and B2B marketing. This is a great way to learn, network, and even get noticed by hiring managers.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Make sure your application stands out by tailoring it to showcase your hands-on expertise and how you can drive results for us.
We think you need these skills to ace Head of Demand Generation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Demand Generation. Highlight your B2B SaaS experience and any measurable results you've achieved in demand generation. We want to see how you can bring value to our team!
Showcase Your Achievements: Quantify your successes! Whether it's pipeline growth, MQL to SQL conversion rates, or cost-per-lead reductions, we love numbers that tell a story. This is your chance to shine and show us what you've accomplished.
Be Authentic: Let your personality come through in your application. We’re looking for someone who can lead with confidence and creativity. Don’t be afraid to share your unique approach to demand generation and how you’ve engaged sales teams in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Rocking Zebra Milton Keynes
✨Know Your Numbers
As a Head of Demand Generation, you’ll need to showcase your quantifiable achievements. Be ready to discuss specific metrics like pipeline contribution, MQL to SQL conversion rates, and cost-per-lead reductions. Prepare examples that highlight your impact on revenue and how you've optimised campaigns.
✨Master the Marketing Funnel
Demonstrating your understanding of the end-to-end marketing funnel is crucial. Be prepared to explain how you align marketing efforts with sales outcomes. Bring examples of how you've built and optimised funnels in previous roles, especially in B2B SaaS environments.
✨Showcase Your Technical Skills
This role requires hands-on expertise in various digital marketing channels. Brush up on your knowledge of PPC, paid social, SEO, and content syndication. Be ready to discuss tools you’ve used for marketing automation and attribution, as well as any experience with AI-driven targeting.
✨Collaborate and Communicate
Since you'll be working closely with Sales, SDRs, and RevOps, emphasise your collaborative skills. Share examples of how you've enabled sales teams with effective campaigns and messaging. Highlight your ability to communicate complex strategies clearly to different stakeholders.
