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For Companies At a Glance
- Tasks: Drive customer engagement through innovative email and CRM campaigns.
- Company: Established multi-brand business with a strong market presence.
- Benefits: Competitive salary, bonus, hybrid working, and clear career progression.
- Other info: Collaborative team environment with opportunities for continuous improvement.
- Why this job: Shape lifecycle strategy and make a real impact on customer journeys.
- Qualifications: 2-4 years in email/CRM marketing with strong analytical skills.
The predicted salary is between 32000 - 35000 £ per year.
Overview
A well-established, multi-brand business is looking to appoint a Lifecycle Marketing Executive to play a key role in driving customer engagement and revenue through email and CRM activity. This is a high-impact role sitting within the digital marketing team, with ownership of lifecycle campaigns, customer journeys, and performance optimisation across multiple brands. You’ll be joining a business with a strong customer base, a clear growth trajectory, and a real focus on data-led marketing.
The Role
- You’ll take ownership of email and lifecycle marketing activity end-to-end — from planning through to execution and performance analysis.
Key responsibilities
- Plan and deliver multi-channel lifecycle campaigns (primarily email)
- Build, manage and optimise automated customer journeys
- Drive segmentation and personalisation using customer data
- Own campaign execution (briefing, testing, scheduling, deployment)
- Analyse performance and deliver actionable insights
- Lead A/B testing to improve engagement and ROI
- Collaborate with digital, trading and brand teams
- Ensure best practice across GDPR, deliverability and data compliance
- Support continuous improvement of CRM platforms and processes
What We’re Looking For
- 2–4+ years’ experience in email / CRM / lifecycle marketing
- Strong understanding of customer journeys, automation & segmentation
- Experience with platforms such as Adobe Campaign, Salesforce, HubSpot, Klaviyo or similar
- Data-driven mindset with strong analytical capability
- Experience delivering campaigns end-to-end
- Highly organised with strong attention to detail
- Comfortable working cross-functionally with multiple stakeholders
Lifecycle Marketing Exec in England employer: Rocking Zebra Milton Keynes
Contact Detail:
Rocking Zebra Milton Keynes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Marketing Exec in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its lifecycle marketing strategies. Show us that you understand their brand and how you can contribute to their growth with your skills.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Lifecycle Marketing Executive. Highlight your successes in email campaigns and customer journey optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Lifecycle Marketing Exec in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your 2-4 years of experience in email, CRM, or lifecycle marketing, and don’t forget to showcase your understanding of customer journeys and automation.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re the perfect fit for the Lifecycle Marketing Executive role. Share specific examples of how you've driven customer engagement and revenue through your previous campaigns, and let your passion for data-driven marketing shine through!
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, be sure to mention any tools or platforms you’ve used for performance analysis. Talk about how you’ve used data to optimise campaigns and improve ROI in your past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status!
How to prepare for a job interview at Rocking Zebra Milton Keynes
✨Know Your Campaigns
Before the interview, brush up on your knowledge of lifecycle marketing campaigns. Be ready to discuss specific examples of campaigns you've planned and executed, especially those that involved segmentation and personalisation. This shows you understand the role and can bring valuable insights.
✨Data is Your Best Friend
Since this role is data-driven, prepare to talk about how you've used analytics to optimise campaigns in the past. Bring examples of A/B tests you've conducted and the insights gained from them. This will demonstrate your analytical capability and how you can drive performance.
✨Collaboration is Key
Highlight your experience working cross-functionally with different teams. Think of examples where you collaborated with digital, trading, or brand teams to achieve a common goal. This will show that you're a team player and can thrive in a hybrid working environment.
✨Stay Compliant
Familiarise yourself with GDPR and data compliance best practices. Be prepared to discuss how you've ensured compliance in your previous roles, as this is crucial for any lifecycle marketing position. It shows that you take responsibility seriously and understand the importance of data protection.