Marketing Coordinator in Exeter

Restaurant Marketing Coordinator (Fixed Term Contract for Maternity Cover)

Reporting to: Restaurant Marketing Manager

Location: Hybrid, South West preferred

Duration: October Start - 12 months, Maternity cover

Salary: £34,000

About the role:

Our fabulous Restaurant Marketing Coordinator is going on maternity leave for 12 months. We’re looking for someone equally fabulous to take the reins and hold the fort while she’s gone. We’re on the hunt for a Marketing Coordinator with a PR and social media focus to join our in-house marketing team for 12 months. Our in-house team continues to grow, so there may be opportunities to stay on in a different role after the cover is complete. You’ll take the lead on regional PR and influencer relations, shape our organic social media, and help tell the stories that make Rockfish special, from restaurant launches to seasonal seafood, community events and product campaigns. You’ll sit at the heart of our brand and marketing team, working across both our 12 restaurants and Online Seafood Market (OSM). You’ll collaborate closely with our head of brand, design team, marketing manager, community coordinator and restaurant teams. This is a brilliant opportunity for someone who loves food, knows the power of a good story, and wants to work somewhere that genuinely values connection to place, provenance and people.

Key Responsibilities

• Core Priorities – You Lead These Workstreams
• Press, PR & Partnerships (Regional focus with focused national and London outreach as needed)
• Lead all press outreach and media relations, with a focus on Devon and the South West.
• Build and maintain relationships with key journalists in food, lifestyle, tourism and hospitality.
• Write and distribute press releases for campaigns, product launches, events and new openings.
• Coordinate press visits to restaurants and oversee photo/media requests.
• Track and report on media coverage.
• Work with Community & Events Coordinator to maintain strong partner relationships locally.
• Influencer & Local Partnership Marketing
• Identify and nurture relationships with local food influencers and content creators. Must be comfortable reaching out to people via social media.
• Coordinate gifting, collaborations, and partnerships that support restaurant and brand campaigns.
• Spot and pitch regional partnership opportunities (e.g. with local brands, charities, suppliers).
• Support event amplification and community engagement, working closely with the Community & Events Coordinator.
• Organic Social Media Management
• Plan, schedule and publish content across Rockfish’s social channels, mainly Instagram and Facebook.
• Contribute to the monthly content calendar with ideas that reflect site stories, seasonal moments, and guest engagement opportunities.
• Write compelling, on-brand captions that reflect our tone of voice and build the wider story of Rockfish and British seafood.
• Capture content on your phone when needed (behind-the-scenes, events, dishes, chefs) to support fast, authentic posting.
• Collaborate with the design team to develop creative assets and brief any additional content needed.
• Monitor and respond to comments and DMs, passing queries to Customer Service as required.
• Stay tuned into social trends, performance metrics, and audience feedback to guide future posts.
• Campaign Support & Collaboration
• Support the Head of Brand & Marketing and Restaurants Marketing Manager on campaign rollouts across both restaurants and the Online Seafood Market.
• Work with the team to gather content from chefs, sites, and customers.
• Join regular meetings with site GMs and Head Chefs to stay close to the action.
• Internal Comms & Site Engagement
• Keep restaurant teams informed and aligned with upcoming marketing activity and offers.
• Use internal briefing templates and clear messaging to ensure teams can confidently communicate campaigns to guests.
• Be the go-to support for restaurant teams when they need clarification or comms support on-site.
• Always link external activity with internal understanding - closing the loop between marketing and guest delivery.

Collaborative Responsibilities – Working With Others

• Event Marketing & Planning
• Assist the Restaurant Marketing Manager with delivery of restaurant-led events, including coordination, content gathering, and comms support.
• Team & People
• Work closely with the Head of Marketing, Creative Team, CRM Manager, and Community Lead to ensure campaigns and messaging are cohesive across all channels.
• Bring insight from site visits and social engagement to team meetings and campaign planning sessions.
• Employer Brand & Recruitment Comms
• Support the People team in promoting Rockfish as a great place to work.
• Help create and share recruitment content on social channels or other agreed platforms.

Broader Awareness Areas

• Website & SEO (Oversight Only)
• Stay aware of restaurant content across the website, ensuring accuracy, tone and seasonal relevance.
• Flag opportunities for local SEO improvements or third-party listing updates (Google, TripAdvisor, etc).

Key skills:

• Excellent Copywriting is essential. You should be a confident storyteller who has excellent written communication skills and knows how to spin a good yarn.
• Social Media Savvy: You’re plugged into what’s working on social. You understand how to create content that performs; from day-to-day planning to jumping on seasonal moments or real-time stories.
• PR and Media Relations: You’re comfortable liaising with journalists and press contacts, particularly in the food, lifestyle and regional media space.
• Relationship Building & Communication: You’re a great communicator and collaborator – someone who can work across teams (from chefs to creatives) to gather content and share updates clearly.
• Attention to Detail & Organisation is key in this role.
• Digital Awareness: Working knowledge of newsletter platforms (like Klaviyo or Mailchimp), social tools (like Instagram/Facebook Creator Studio), and can use Google tools (Sheets, Looker studio) confidently.

The Small Print: This JD outlines the key areas of your role but isn’t exhaustive. As a growing and constantly evolving business, we encourage flexibility, collaboration, and curiosity, and from time to time, you may be asked to take on additional responsibilities that align with your skills and the company’s needs. By working for Rockfish, you’ll be expected to champion Rockfish’s environmental mission and help communicate it across guest and team communications where appropriate.