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- Tasks: Lead creative strategy for paid campaigns and develop engaging content for pet parents.
- Company: Join Rocketo, a dynamic start-up revolutionising the pet food industry.
- Benefits: Competitive salary, stock options, 25 days leave, and remote-first culture.
- Why this job: Make a real impact with your creativity in a fast-paced, innovative environment.
- Qualifications: 3-5 years in creative strategy, strong analytical skills, and a passion for pets.
- Other info: Great autonomy, potential for rapid growth, and exposure to the FMCG industry.
The predicted salary is between 36000 - 60000 £ per year.
Start Date: Feb-Mar 2026
Role: Full-time (Hybrid)
Reporting to: Head of Growth
Company Description
Rocketo is an early-stage London-based brand of air-dried dog food catering to pet parents who care about the absolute best ingredients for their pets, without the compromise on convenience. We believe in the power of focus, which is why Rocketo is currently growing exclusively in the UK via DTC channel only. Our food is based on delivering the best nutrition for the dog via high protein, lower carb recipe that is gently air-dried for an extended period to lock in nutrition and flavor. We are a small but mighty team. While this role is remote first, we believe in the power of in-person meetings and therefore aim to spend a day per week working together out of our office in Wandsworth.
Role Description
We are looking for a fast-paced, hands-on entrepreneurial individual to take ownership of our Meta creative strategy and execution. You will be joining a small team looking to make a big impact and create epic content. You would own the creative process, performance marketing, creator relationships with the aim of creating bold, confident paid creatives, that break stereotypes and resonate with pet parents. Reporting to the Head of Growth, you will set the roadmap for efficient testing and iteration, expanding formats and partnership and translating insights into breakthrough creative.
Responsibilities
- Leading Rocketo’s Meta creative strategy
- Reporting to Head of Growth, working alongside digital designer and with support from Creative Director
- Developing briefs, concepts, and messaging that resonate with different customer segments and platforms.
- Ideate and validate audience personas, hooks, and content angles to break through to new customers.
- Build and manage a creative testing framework to inform strategy and scale learnings.
- Turn data into insights - analysing results from A/B tests, platform metrics etc. to inform future creative directions.
- Lead the ideation and testing process across formats (video, static, UGC, motion) to drive continuous improvement in engagement and conversion.
- Stay ahead of trends in creative, content, and digital culture
- Managing external agency and/or freelancers as required
Ideal Qualifications
- Proven track record in developing and executing successful paid creative strategies
- 3-5 years’ experience in a creative strategy or performance-focused creative role
- Proven ability to develop and scale performance marketing creative across Meta
- A strong grasp of creative testing frameworks and how to interpret performance data into actionable insights.
- Experience leading a DTC site, working with / managing design sprints
- Entrepreneurial spirit, passion for innovation and ability to thrive within a fast-paced environment
- Excellent analytical and project-management skills
- Ambition to grow and push the limits
- Strong communication and presentation skills
- Love for pets!
What We Offer
- Competitive salary and stock options for the right candidate
- 25 days annual leave
- Exciting position - lots of freedom to create content that actually makes the difference!
- Start-up environment - we are looking to move fast and you will have great autonomy in implementing your vision.
- Innovation is at the core of what we do - be part of the market leading product launches in the pet food space
- Remote first culture
- Potential to grow quickly within the company with exposure to all parts of the business
- Become part of the early team and help shape our culture
- Exposure to FMCG industry, including key events and educational seminars
Senior Creative Strategist (Performance) in London employer: ROCKETO
Contact Detail:
ROCKETO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Creative Strategist (Performance) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Rocketo or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past work. Whether it's a portfolio or case studies, let your creative strategies shine through.
✨Tip Number 3
Stay updated on trends! Keep an eye on what's hot in the pet food and digital marketing world. Being able to discuss current trends will show you're passionate and knowledgeable.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Rocketo team.
We think you need these skills to ace Senior Creative Strategist (Performance) in London
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Senior Creative Strategist role, make sure to showcase your creativity in your application. Use engaging language and examples that highlight your past successes in developing bold and confident paid creatives.
Tailor Your Application: We want to see how you fit into our team at Rocketo, so tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight your experience with Meta creative strategies and performance marketing to grab our attention!
Be Data-Driven: Since this role involves turning data into insights, don’t forget to mention your analytical skills. Share examples of how you've used data to inform creative decisions in previous roles, as this will resonate well with us.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the latest updates about your application status. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at ROCKETO
✨Know Your Stuff
Before the interview, dive deep into Rocketo's brand and its unique selling points. Understand their air-dried dog food concept and how it stands out in the market. This will not only show your genuine interest but also help you tailor your responses to align with their mission.
✨Showcase Your Creativity
Prepare to discuss your previous creative strategies and how they drove performance. Bring examples of successful campaigns you've led, especially those that resonate with DTC audiences. Be ready to brainstorm ideas on the spot; they’ll appreciate your ability to think creatively under pressure.
✨Data is Your Best Friend
Since the role involves turning data into insights, be prepared to talk about your experience with A/B testing and performance metrics. Have specific examples ready where your analytical skills led to actionable changes in creative strategy. This will demonstrate your capability to blend creativity with data-driven decision-making.
✨Embrace the Culture
Rocketo values a small, tight-knit team, so highlight your collaborative spirit and entrepreneurial mindset. Share experiences where you thrived in fast-paced environments and contributed to a team’s success. Don’t forget to express your love for pets; it’s a great way to connect with their brand ethos!
