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- Tasks: Lead and execute innovative Programmatic campaigns for clients, exceeding performance goals.
- Company: Join RocketMill, a dynamic agency at the forefront of digital marketing.
- Benefits: Enjoy remote work flexibility and opportunities in our London and Brighton offices.
- Why this job: Be part of a creative team that values innovation and drives impactful strategies.
- Qualifications: Strong knowledge of Programmatic platforms and experience managing significant budgets required.
- Other info: Opportunity to develop your skills and lead a passionate media team.
The predicted salary is between 36000 - 60000 £ per year.
The Programmatic Manager is responsible for the strategy and execution of best-in-class Programmatic campaigns for their clients, striving to exceed performance objectives and create impactful, integrated strategies. Work remotely, or in our London and Brighton offices.
We are looking for an experienced media manager – programmatic, to work in the media team at RocketMill. To thrive in this role, we expect a passionate candidate to be at the cutting edge of platform developments and publisher understanding; continuously looking for ways to innovate and drive a competitive advantage for their clients.
Key Responsibilities- Taking the day-to-day lead on key client accounts across Programmatic platforms.
- Creation and implementation of high-quality campaigns, spanning awareness through to conversion, designed to achieve and outperform client KPIs.
- Be the strategic lead, understanding the ambition of the client and how to shape our campaigns to achieve this.
- Help to deliver training to media executives to upskill the team.
- Understand how Programmatic fits in and complements the wider marketing mix.
- Work with the broader team to identify opportunities for Programmatic activity.
- Develop strong relationships with both platforms and key partners to deliver value to the agency.
- Lead and delegate to the media executives in your team to push performance forward, enabling learning and development opportunities for the team.
- Clearly communicate results to our clients alongside the wider team, identifying trends, opportunities, and a clear rationale for performance.
- Support new business opportunities with account audits and clear recommendations.
- Strong working knowledge of Programmatic platforms: DSPs, Ad Servers, Brand Safety Verification platforms.
- A strong understanding of Google Analytics or similar web analytics tools.
- Experience managing Programmatic campaigns spending upwards of £50,000 per month.
- Advanced knowledge of Excel and PowerPoint.
- Experience developing full-funnel strategies based on campaign briefs.
- Experience presenting and explaining campaign performance to a range of client stakeholders.
- Confident developing testing roadmaps based on client objectives and cutting-edge Programmatic solutions.
- Ability to think outside the box and challenge established ways of working.
- Strive to innovate for your clients and produce award-winning work.
- Commercially astute, supporting the teams around you to identify growth opportunities for both the client and RocketMill.
- Highly analytical and data-driven.
- Ability to interpret large datasets, identify trends, and articulate key points from the data.
- An understanding of machine learning within the platforms.
- A strong comprehension of attribution models and the role they play in the wider marketing mix.
- Understanding of how Programmatic works effectively in a multichannel, integrated plan.
- Experience forecasting paid Social performance.
- Experience in Programmatic activation and strategy.
- Experience running paid Programmatic accounts across different verticals and markets.
- Experience working with Publishers and Partners to deliver sophisticated branding activity.
Media Manager – Programmatic employer: RocketMill
Contact Detail:
RocketMill Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Manager – Programmatic
✨Tip Number 1
Familiarise yourself with the latest trends in Programmatic advertising. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will help you demonstrate your passion and expertise during interviews.
✨Tip Number 2
Network with professionals in the Programmatic space. Attend industry events, webinars, or local meetups to connect with others in the field. Building relationships can lead to valuable insights and potential referrals for job opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in detail. Be ready to explain your strategic approach, the tools you used, and the results achieved. This will showcase your hands-on experience and ability to drive performance.
✨Tip Number 4
Demonstrate your analytical skills by being prepared to discuss how you interpret data and use it to inform your strategies. Bring examples of how you've identified trends and made data-driven decisions in past roles.
We think you need these skills to ace Media Manager – Programmatic
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Programmatic campaigns, including specific platforms you've worked with and the results you've achieved. Use metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Programmatic advertising and how your skills align with the responsibilities outlined in the job description. Mention any innovative strategies you've implemented in past roles.
Showcase Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've interpreted data to drive campaign performance. Highlight your experience with tools like Google Analytics and Excel.
Prepare for Potential Questions: Anticipate questions related to your experience with Programmatic platforms and your approach to developing full-funnel strategies. Be ready to discuss specific campaigns and their outcomes during interviews.
How to prepare for a job interview at RocketMill
✨Showcase Your Programmatic Knowledge
Make sure to demonstrate your strong working knowledge of Programmatic platforms during the interview. Be prepared to discuss specific DSPs, Ad Servers, and Brand Safety Verification platforms you've worked with, and how you've used them to achieve client objectives.
✨Prepare for Data-Driven Discussions
Since the role requires a highly analytical approach, be ready to talk about how you've interpreted large datasets in past campaigns. Bring examples of trends you've identified and how those insights led to actionable strategies that improved performance.
✨Highlight Your Strategic Thinking
The interviewer will want to see your ability to think strategically. Prepare to discuss how you've shaped campaigns to align with client ambitions and how you’ve developed full-funnel strategies based on campaign briefs.
✨Demonstrate Leadership Skills
As a Media Manager, you'll need to lead and delegate effectively. Share experiences where you've trained or upskilled team members, and how you've fostered a collaborative environment to push performance forward.
