At a Glance
- Tasks: Lead marketing strategies for SaaS clients and manage a creative team.
- Company: Join Rocket SaaS, a fast-growing marketing agency with a dynamic team.
- Benefits: Enjoy hybrid work, competitive salary, bonuses, and a vibrant office atmosphere.
- Other info: Exciting career growth opportunities and fun team events await!
- Why this job: Make a real impact in the SaaS industry while growing your career.
- Qualifications: 3+ years in marketing, SaaS experience, and strong project management skills.
The predicted salary is between 60000 - 65000 £ per year.
Salary: £60,000 - £65,000 + bonuses (Avg £5,000 - £10,000). 2 days per week in London, Waterloo. 3 days WFH.
About Us
Rocket SaaS is a fast-growing marketing agency offering outsourced marketing services for small/medium SaaS companies. Our services include SaaS marketing strategy, content, ads, lead magnets, and website conversion updates. We’re a small business of 40+ employees, split between London, Europe, and South Africa. We’re an ambitious team passionate about modern, creative demand generation marketing campaigns.
The Role
We’re looking for a Marketing Account Director with expertise in creating comprehensive strategies, including content and ads, for companies in the SaaS industry. You will be responsible for developing and overseeing the marketing strategy for multiple SaaS clients. This includes:
- Taking on SaaS clients who are typically struggling with lead gen and/or GTM.
- Market research and competitor analysis.
- Identifying the ideal customer profile.
- Targeting and audience segmentation.
- Deciding on content pillars.
- Mapping out a multi-layered retargeting ads funnel via Google Ads, LinkedIn Ads and Meta Ads.
- Writing ad copy and ad creative briefs that result in high-converting LinkedIn ads.
- Managing your team of Marketing Exec, Ads manager, Designer, Developer, Content expert.
- Creative ideas for lead magnet campaigns.
- Website optimisations and landing page briefs.
- Regular internal and client meetings.
- Reporting to the Director of Marketing.
To implement your strategy, you will need to balance hands-on work with managing your team of in-house and external resources, including content creators, designers, and developers.
Key skills/experience:
- Experience working for a SaaS/Tech client or agency.
- At least 3 years of experience working in marketing.
- Experience managing LinkedIn ad campaigns.
- Proven successful content marketing campaign experience.
- A creative and strategic mind.
- Excellent communication skills.
- Excellent project management skills.
- Data attribution knowledge.
- Analytical and multitasking skills.
Added benefits:
- Hybrid work.
- Stunning WeWork London office location.
- Free tea, coffee, and beer at the office.
- Quarterly bonuses based on client success.
- Quarterly staff parties.
- Monthly team quiz with cash prizes.
- Career growth opportunities, as we are on a mission to scale.
Marketing Account Director employer: Rocket SaaS
Rocket SaaS is an exceptional employer that fosters a dynamic and creative work environment, perfect for those looking to make a significant impact in the SaaS marketing landscape. With a hybrid work model, a vibrant office in London Waterloo, and a culture that prioritises employee growth through quarterly bonuses and team-building activities, we empower our Marketing Account Directors to thrive both personally and professionally. Join us to be part of an ambitious team dedicated to innovative marketing strategies and client success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Account Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the SaaS industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing strategies and campaigns. Use case studies to demonstrate how you’ve helped previous clients grow. This will make you stand out when we’re looking for someone with real experience.
✨Tip Number 3
Prepare for interviews by researching our company and the SaaS market. Understand our services and think about how you can contribute to our growth. Bring fresh ideas to the table – we love creativity and innovation!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our ambitious team at Rocket SaaS.
We think you need these skills to ace Marketing Account Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Account Director role. Highlight your experience in SaaS marketing and any successful campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for creative demand generation and how you can help our clients grow. Be sure to mention specific strategies you've implemented in the past.
Showcase Your Team Management Skills:Since you'll be managing a team, it's important to highlight your leadership experience. Share examples of how you've successfully led projects and collaborated with different roles, like designers and content creators.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Rocket SaaS
✨Know Your SaaS Inside Out
Make sure you’re well-versed in the SaaS industry and the specific challenges it faces. Research Rocket SaaS and their clients to understand their needs and how your experience aligns with their goals. This will show that you’re not just a fit for the role, but also genuinely interested in their mission.
✨Showcase Your Strategic Mind
Prepare to discuss your past experiences in developing multi-layered marketing strategies. Bring examples of successful campaigns you've led, especially those involving lead generation and audience segmentation. Be ready to explain your thought process and how you measure success.
✨Communicate Clearly and Confidently
As a Marketing Account Director, communication is key. Practice articulating your ideas clearly and confidently. Use specific examples to illustrate your points, and don’t shy away from discussing how you’ve managed teams and projects in the past.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their current marketing strategies, team dynamics, or how they measure client success. This not only shows your interest but also helps you gauge if the company culture aligns with your values.
