At a Glance
- Tasks: Lead marketing strategies for SaaS clients and manage a creative team.
- Company: Join Rocket SaaS, a fast-growing marketing agency with a dynamic team.
- Benefits: Enjoy hybrid work, competitive salary, bonuses, and a vibrant office atmosphere.
- Other info: Exciting career growth opportunities and fun team events await you!
- Why this job: Make a real impact in the SaaS industry while growing your career.
- Qualifications: 3+ years in marketing, SaaS experience, and strong project management skills.
The predicted salary is between 60000 - 65000 £ per year.
Salary: £60,000 - £65,000 + bonuses (Avg £5,000 - £10,000). 2 days per week in London, Waterloo. 3 days WFH.
About Us
Rocket SaaS is a fast-growing marketing agency offering outsourced marketing services for small/medium SaaS companies. Our services include SaaS marketing strategy, content, ads, lead magnets, and website conversion updates. We’re a small business of 40+ employees, split between London, Europe, and South Africa. We’re an ambitious team passionate about modern, creative demand generation marketing campaigns.
The Role
We’re looking for a Marketing Account Director with expertise in creating comprehensive strategies, including content and ads, for companies in the SaaS industry. You will be responsible for developing and overseeing the marketing strategy for multiple SaaS clients. This includes:
- Taking on SaaS clients who are typically struggling with lead gen and/or GTM.
- Market research and competitor analysis.
- Identifying the ideal customer profile.
- Targeting and audience segmentation.
- Deciding on content pillars.
- Mapping out a multi-layered retargeting ads funnel via Google Ads, LinkedIn Ads and Meta Ads.
- Writing ad copy and ad creative briefs that result in high-converting LinkedIn ads.
- Managing your team of Marketing Exec, Ads manager, Designer, Developer, Content expert.
- Creative ideas for lead magnet campaigns.
- Website optimisations and landing page briefs.
- Regular internal and client meetings.
- Reporting to the Director of Marketing.
To implement your strategy, you will need to balance hands-on work with managing your team of in-house and external resources, including content creators, designers, and developers.
Key skills/experience:
- Experience working for a SaaS/Tech client or agency.
- At least 3 years of experience working in marketing.
- Experience managing LinkedIn ad campaigns.
- Proven successful content marketing campaign experience.
- A creative and strategic mind.
- Excellent communication skills.
- Excellent project management skills.
- Data attribution knowledge.
- Analytical and multitasking skills.
Added benefits:
- Hybrid work.
- Stunning WeWork London office location.
- Free tea, coffee, and beer at the office.
- Quarterly bonuses based on client success.
- Quarterly staff parties.
- Monthly team quiz with cash prizes.
- Career growth opportunities, as we are on a mission to scale.
Marketing Account Director in London employer: Rocket SaaS
Rocket SaaS is an exceptional employer that fosters a dynamic and creative work culture, perfect for those looking to make a significant impact in the SaaS marketing landscape. With a hybrid work model, stunning office space in London Waterloo, and a strong emphasis on employee growth through quarterly bonuses and team-building activities, we ensure our team members thrive both personally and professionally. Join us to be part of an ambitious team dedicated to innovative marketing strategies and meaningful client success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Account Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the SaaS industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing strategies and campaigns. Use case studies to demonstrate how you’ve helped previous clients grow. This will make you stand out when we’re looking for someone with real experience.
✨Tip Number 3
Prepare for interviews by researching our company and the SaaS market. Understand our services and think about how you can contribute to our growth. Bring fresh ideas to the table; we love creative thinkers who can help us innovate!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our ambitious team at Rocket SaaS. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing Account Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Account Director. Highlight your experience with SaaS clients and any successful campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for marketing and how you can contribute to our ambitious team. Don’t forget to mention specific strategies you've implemented in the past that could benefit our clients.
Showcase Your Creativity:As a marketing agency, we love creativity! Include examples of innovative campaigns you've worked on, especially those involving lead generation and retargeting ads. Let us see your creative flair in action!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. We can't wait to hear from you!
How to prepare for a job interview at Rocket SaaS
✨Know Your SaaS Inside Out
Make sure you’re well-versed in the SaaS industry and the specific challenges it faces. Research Rocket SaaS and their clients to understand their needs, especially around lead generation and go-to-market strategies. This will show your genuine interest and help you tailor your responses.
✨Showcase Your Creative Strategies
Prepare examples of successful marketing strategies you've implemented in the past, particularly for SaaS clients. Be ready to discuss how you developed multi-layered campaigns, including content and ads, and the results they achieved. This will demonstrate your hands-on experience and strategic thinking.
✨Master the Art of Communication
As a Marketing Account Director, communication is key. Practice articulating your ideas clearly and confidently. Think about how you would explain complex marketing concepts to clients or team members who may not have a marketing background. This will highlight your excellent communication skills.
✨Prepare for Team Management Questions
Expect questions about how you manage teams and collaborate with different roles, like designers and developers. Have examples ready that showcase your project management skills and how you balance hands-on work with leadership. This will illustrate your ability to lead a diverse team effectively.
