At a Glance
- Tasks: Create engaging social content for exciting SaaS brands and collaborate with creative teams.
- Company: Join Rocket SaaS, a fast-growing B2B marketing agency redefining industry standards.
- Benefits: Freelance flexibility, opportunity to shape strategy, and work with talented specialists.
- Other info: Dynamic role with potential to expand into podcasts and newsletters.
- Why this job: Make a measurable impact on innovative SaaS companies while developing your writing skills.
- Qualifications: Experience in GTM content writing and strong social copywriting skills required.
The predicted salary is between 25000 - 35000 £ per year.
Location: UK, Remote
Role type: Freelance
Reports to: Head of Content
About Us
At Rocket SaaS, we’re redefining what a B2B marketing agency should be. We partner with ambitious SaaS companies as an extension of their team, building end-to-end demand generation strategies that drive predictable growth. We value curiosity over convention, ownership over process, and collaboration over silos. Nothing is off the table if it helps our clients grow. You’ll have the freedom to test ideas, shape strategy and work alongside talented specialists who genuinely care about doing great work. Since launching, we’ve become one of the UK’s fastest-growing SaaS marketing agencies. We’ve grown organically through client referrals, long-term partnerships and a reputation for delivering measurable results.
If you’re looking for a role where your ideas will shape strategy, your work will have a measurable impact, and you’ll help shape the growth of some of the most exciting SaaS companies, we’d love to hear from you.
About the role
We're looking for a Freelance Content Writer to join our content team and take the lead on writing social posts around go-to-market (GTM) initiatives. This is a fast-paced role for someone who can pick up a complex topic and run with it, turning it into sharp, credible social content at speed. You won't be writing in isolation. Your posts are part of a wider content machine, working alongside video, graphic, and motion assets so that copy and creative land together. You'll write across both personal brand profiles and company profiles, adapting your voice to suit each.
What you'll do
- Write high-quality thought leadership social copy that stands strong on its own
- Adapt your voice across personal brand profiles and company profiles
- Turn complex GTM topics into clear, punchy social content, at pace
- Collaborate with our content and strategy teams so copy and creative work seamlessly together
- Over time, there's scope to grow into larger formats such as podcast briefing and newsletter writing
What we're looking for
- Demonstrated experience writing GTM content (B2B SaaS background preferred)
- Strong social copywriting skills, especially thought leadership for LinkedIn-style profiles
- The ability to grasp complex subject matter quickly and write about it credibly
- Comfortable working at pace across multiple initiatives at once
- An interest in and ability to flex into longer formats, such as podcast briefs and newsletters
- Self-directed and reliable on turnaround
Ready to join? If you're ready to own the growth strategy for a portfolio of exciting SaaS brands and want to join a company that embraces people and their ideas, we'd love to hear from you.
Content Writer (GTM) in London employer: Rocket SaaS
At Rocket SaaS, we pride ourselves on being an innovative and dynamic employer that empowers our team members to take ownership of their work and contribute to meaningful projects. Our remote work culture fosters collaboration and creativity, allowing you to connect with talented professionals while enjoying the flexibility of working from anywhere in the UK. With opportunities for personal growth and the chance to shape impactful strategies for leading SaaS companies, joining us as a Freelance Content Writer means becoming part of a fast-growing agency that values your ideas and contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Content Writer (GTM) in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Content Writer (GTM) in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Rocket SaaS.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Rocket SaaS and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Content Writer (GTM) at Rocket SaaS.
How to prepare for a job interview at Rocket SaaS
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Rocket SaaS.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Rocket SaaS. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Rocket SaaS.
