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For Companies At a Glance
- Tasks: Create and oversee marketing strategies for SaaS clients, driving their growth and success.
- Company: Fast-growing marketing agency with a passionate team across London, South Africa, and Europe.
- Benefits: Hybrid work, stunning office, free drinks, bonuses, and fun team events.
- Why this job: Join an ambitious team and make a real impact in the SaaS marketing world.
- Qualifications: 3+ years in marketing, SaaS experience, and strong project management skills.
- Other info: Exciting career growth opportunities as we scale our innovative agency.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Rocket SaaS is a fast-growing marketing agency offering outsourced marketing services for small/medium SaaS companies. Our services include SaaS marketing strategy, content, ads, lead magnets, and website conversion updates. We are a small business of 40 employees, split between London, South Africa and Europe. We are an ambitious team passionate about modern, creative demand generation marketing campaigns.
The Role
We are looking for a marketer with expertise in creating comprehensive strategies, including content and ads, for companies in the SaaS industry. You will be responsible for developing and overseeing the marketing strategy for multiple SaaS clients. This includes:
- Taking on SaaS clients who are typically struggling with lead generation and/or go-to-market strategies.
- Market research and competitor analysis.
- Identifying the ideal customer profile.
- Targeting and audience segmentation.
- Deciding on content pillars.
- Mapping out a multi-layered retargeting ads funnel via Google Ads, LinkedIn Ads and Meta Ads.
- Writing ad copy and ad creative briefs that result in high-converting LinkedIn ads.
- Managing your team of Marketing Executives, Ads Manager, Designer, Developer, and Content Expert.
- Creative ideas for lead magnet campaigns.
- Website optimisations and landing page briefs.
- Regular internal and client meetings / Reporting to the Director of Marketing.
To implement your strategy, there will be a mixture of hands-on work and managing your team of in-house and external resources, such as content creators, designers and developers.
Key skills/experience:
- Experience working for a SaaS/Tech client or agency.
- At least 3 years of experience working in marketing.
- Experience managing LinkedIn ad campaigns.
- Proven successful content marketing campaign experience.
- A creative and strategic mind.
- Excellent communication skills.
- Excellent project management skills.
- Data attribution knowledge.
- Analytical and multitasking skills.
Added benefits:
- Hybrid work.
- Stunning WeWork London office location.
- Free tea, coffee, and beer at the office.
- Quarterly bonuses based on client success.
- Quarterly staff parties.
- Monthly team quiz with cash prizes.
- Career growth opportunities, as we are on a mission to scale.
The role is hybrid, with 2 days in the London, Waterloo office (WeWork) and 3 days working from home.
Senior Marketing Manager in City of London employer: Rocket SaaS
Contact Detail:
Rocket SaaS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the SaaS industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing strategies and campaigns. Use case studies to demonstrate how you’ve helped previous clients grow. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their clients, their challenges, and how you can help them succeed. We want to see that you’re genuinely interested in Rocket SaaS and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the extra step to engage with us directly. Let’s make this happen together!
We think you need these skills to ace Senior Marketing Manager in City of London
Some tips for your application 🫡
Show Your SaaS Savvy: Make sure to highlight your experience in the SaaS industry. We want to see how you've tackled lead generation and go-to-market strategies before, so don’t hold back on those success stories!
Tailor Your Application: Don’t just send a generic CV and cover letter. We love it when applicants customise their applications to reflect our job description. Mention specific skills like managing LinkedIn ad campaigns or creating content strategies that align with what we do.
Be Creative!: Since we're all about modern and creative marketing, let your personality shine through in your application. Use engaging language and maybe even a unique format to showcase your creativity—just make sure it’s still professional!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Rocket SaaS
✨Know Your SaaS Stuff
Make sure you brush up on your knowledge of the SaaS industry. Understand the common challenges these companies face, especially around lead generation and go-to-market strategies. Being able to discuss specific examples of how you've tackled similar issues in the past will show that you're the right fit for the role.
✨Showcase Your Creative Side
Prepare to share some of your best marketing campaigns, particularly those involving content and ads. Bring along case studies or metrics that highlight your success. This is your chance to demonstrate your creative and strategic thinking, so don’t hold back!
✨Team Management Experience
Since you'll be managing a team, be ready to discuss your leadership style and how you've successfully managed projects in the past. Think about specific instances where you’ve led a team to achieve a goal, and be prepared to explain your approach to collaboration and communication.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about Rocket SaaS's current marketing strategies, their client base, and how they measure success. This not only shows your interest in the company but also helps you gauge if it’s the right fit for you.