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- Tasks: Lead exciting marketing campaigns and events to boost sales and brand awareness.
- Company: Join Motive, a leader in empowering physical operations with innovative tools and AI technology.
- Benefits: Enjoy flexible remote work options and a vibrant company culture focused on diversity and inclusion.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: 5+ years in B2B marketing, with proven success in demand generation and campaign execution.
- Other info: Willingness to travel up to 30% within the UK is required.
The predicted salary is between 43200 - 72000 £ per year.
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
We\’re seeking a results-driven and strategic Field Marketing Manager to develop and execute high-impact marketing programmes and events for our Mid Market and Enterprise Sales teams across the UK market. You\’ll work closely with sales leadership and collaborate with cross-functional marketing teams to design campaigns that drive pipeline growth, revenue, and brand awareness. This role combines strategic planning, campaign execution, and performance analysis, requiring deep expertise in B2B field marketing and sales alignment.
Key Responsibilities:
- Design and Execute Segment Marketing Strategies
- Develop and implement tailored marketing programmes aligned with the overall Go-to-Market strategy, including field events, executive programmes, partner initiatives, trade shows, and targeted digital campaigns.
- Serve as the primary marketing point of contact for aligned sales teams, ensuring seamless collaboration and programme execution.
- Plan and execute multi-channel marketing programmes, including email, digital, social, events, and partner activations.
- Work with the current campaigns team on developing localised global campaigns to meet the unique needs of the UK market.
- Create and implement targeted campaigns to generate qualified leads and enhance the pipeline for the MidMarket and Enterprise segment.
- Ensure programmes align with sales objectives and regional opportunities while leveraging corporate campaigns and content.
- Collaborate with internal teams (Product Marketing, Account-Based Marketing, Demand Generation, Partner Marketing, etc.) to build cohesive marketing initiatives.
- Work closely with sales teams to communicate programme objectives, gain buy-in, and drive participation.
- Measure programme success using key performance indicators.
- Provide strategic insights and present recommendations during weekly, monthly, and quarterly business reviews and planning sessions to inform future initiatives.
- Manage marketing budgets, ensuring efficient allocation and maximising return on marketing investment.
- Oversee vendor relationships for event production and programme execution.
- Collaborate with strategic partners to design joint initiatives, enhancing marketing reach and impact.
- Leverage customer feedback and insights to continuously refine marketing efforts.
Required Qualifications and Skills:
- 5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology sectors.
- Proven track record of designing and executing successful demand generation campaigns and field programmes.
- Proficiency in marketing and AI tools such as Salesforce, Marketo, Tableau, 6Sense, Asana.
- Exceptional collaboration and communication skills with demonstrated experience working cross-functionally in a dynamic environment.
- Strong analytical skills with the ability to analyse data, report on programme performance, and optimise based on findings.
- Proactive, self-motivated team player with a high-energy approach.
- Willingness to travel up to 30% within the UK and occasionally internationally.
Creating a diverse and inclusive workplace is one of Motive\’s core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here .
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive\’s policy to require that employees be authorized to receive access to Motive products and technology.
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Marketing Manager employer: Rocket Lab
Contact Detail:
Rocket Lab Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B field marketing, especially within the SaaS and technology sectors. Understanding the current landscape will help you speak confidently about how you can contribute to Motive's marketing strategies.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in field marketing roles. Engaging with others can provide insights into what works well and may even lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss specific examples of successful demand generation campaigns you've executed in the past. Highlighting measurable outcomes will demonstrate your ability to drive results, which is crucial for this role.
✨Tip Number 4
Showcase your proficiency with marketing tools like Salesforce and Marketo during conversations. Being able to articulate how you've used these tools effectively in previous roles will set you apart as a strong candidate.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Marketing Manager position. Understand the key responsibilities and required qualifications to tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in B2B field marketing and demand generation. Use specific examples that demonstrate your success in similar roles, particularly in SaaS or technology sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and results-driven approach. Mention how your skills align with the company's goals and how you can contribute to their marketing initiatives.
Highlight Collaboration Skills: Since the role requires cross-functional collaboration, emphasise your teamwork and communication skills in your application. Provide examples of successful projects where you worked closely with sales or other departments.
How to prepare for a job interview at Rocket Lab
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators relevant to field marketing. Be prepared to discuss how you've used data to drive decisions and improve campaign performance in your previous roles.
✨Showcase Your Collaboration Skills
Since this role involves working closely with sales and cross-functional teams, be ready to share examples of successful collaborations. Highlight how you’ve aligned marketing strategies with sales objectives in the past.
✨Demonstrate Your Strategic Thinking
Prepare to discuss your approach to designing and executing marketing programmes. Think about how you would tailor campaigns for the UK market and be ready to present your ideas during the interview.
✨Be Ready to Discuss Budget Management
Understand the importance of budget allocation in marketing. Be prepared to talk about your experience managing marketing budgets and how you maximised return on investment in previous roles.
