At a Glance
- Tasks: Lead marketing strategies and campaigns for exciting live events.
- Company: Join Rock N Roll Circus, a fast-growing entertainment brand.
- Benefits: Competitive salary, hybrid work, and opportunities for growth.
- Other info: Be part of a dynamic team driving audience engagement and brand growth.
- Why this job: Shape the future of live entertainment and create unforgettable experiences.
- Qualifications: 6+ years in marketing with a focus on live events.
The predicted salary is between 50000 - 65000 £ per year.
Location: Hybrid / London Office
Reports To: Festival Director
Direct Reports: Marketing Coordinator, External Agencies
Contract: Full Time
Salary: Competitive - DOE
About Rock N Roll Circus
Rock N Roll Circus is one of the UK's fastest-growing live entertainment brands, bringing together world-class music, spectacular circus performances, food, culture and unforgettable fan experiences. With a growing portfolio of events and ambitious plans for expansion, we are seeking an experienced and commercially minded Marketing Manager to lead the next phase of our growth.
This is a role responsible for driving ticket sales, growing audiences, developing brand strategy, and delivering best-in-class marketing campaigns across the entire Rock N Roll Circus portfolio.
The Role
The Marketing Manager will lead the strategic development and execution of all marketing activity across Rock N Roll Circus events. Working closely with the Festival Director, programming team, commercial partners, and external agencies, you will be responsible for building audience demand, maximising ticket revenue, strengthening the Rock N Roll Circus brand and ensuring every campaign delivers measurable commercial results.
You will oversee all aspects of marketing including brand, digital, content, CRM, paid media, PR, partnerships, and audience development.
Key Responsibilities
- Marketing Strategy
- Develop and implement annual marketing strategies across the full festival portfolio.
- Lead campaign planning from launch through to event delivery.
- Build audience growth strategies across existing and new markets.
- Develop long-term brand positioning and audience engagement plans.
- Identify new opportunities to increase attendance, revenue and brand awareness.
- Ticket Sales & Revenue Growth
- Own ticket sales targets across all events.
- Develop data-led campaigns to drive sales and maximise conversion.
- Work closely with ticketing partners to optimise customer journeys.
- Monitor sales performance and adjust campaign activity accordingly.
- Deliver reporting and forecasting to senior leadership.
- Brand & Creative
- Act as guardian of the Rock N Roll Circus brand.
- Lead the development of campaign creative, messaging and storytelling.
- Ensure consistency across all customer touchpoints.
- Drive innovation in content, fan engagement and audience experience.
- Digital Marketing
- Oversee paid media strategy including Meta, Google, TikTok and emerging platforms.
- Manage CRM, email marketing and customer retention programmes.
- Drive website performance, conversion optimisation and customer acquisition.
- Lead data and audience segmentation strategies.
- Content & Social Media
- Develop year-round content strategies that grow audience engagement.
- Oversee social media, video production and creator partnerships.
- Lead content capture across festival weekends.
- Build artist, influencer and community engagement programmes.
- Partnerships & Commercial Marketing
- Support the commercial team in securing and activating brand partnerships.
- Develop co-marketing opportunities with sponsors and partners.
- Ensure partners receive maximum value through integrated marketing campaigns.
- Work alongside PR and communications teams to maximise exposure.
Skills & Experience
- Essential
- Minimum 6 years' experience in marketing roles.
- Proven track record delivering successful marketing campaigns within live events, festivals, music, sport or entertainment.
- Strong commercial understanding with experience managing ticketed events.
- Excellent knowledge of digital marketing and customer acquisition.
- Experience managing significant marketing budgets.
- Strong leadership and people management skills.
- Data-driven decision maker with excellent analytical capabilities.
- Outstanding communication and stakeholder management skills.
- Desirable
- Experience working within festivals, live music or cultural events.
- CRM and audience development expertise.
- Partnership and sponsorship activation experience.
- Experience launching events into new markets.
- Passion for music, culture and live entertainment.
What Success Looks Like
- Consistent achievement of ticket sales targets.
- Growth in audience size and customer retention.
- Increased brand awareness and engagement.
- Best-in-class festival marketing campaigns.
- Successful launch and growth of new Rock N Roll Circus events.
- Strong commercial performance across the festival portfolio.
Why Join Us
This is a unique opportunity to help shape the future of one of the UK's most exciting live entertainment brands. You will play a key role in the continued growth of Rock N Roll Circus, helping to build a nationally recognised festival brand while creating unforgettable experiences for thousands of fans.
Marketing Manager in London employer: Rock N Roll Circus
Rock N Roll Circus is an exceptional employer that fosters a vibrant and creative work culture, perfect for those passionate about live entertainment. With a hybrid working model based in London, employees benefit from competitive salaries, opportunities for professional growth, and the chance to lead innovative marketing campaigns that shape unforgettable experiences for audiences. Join us to be part of a dynamic team dedicated to pushing the boundaries of music and performance while enjoying a supportive environment that values creativity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rock N Roll Circus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rock N Roll Circus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rock N Roll Circus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rock N Roll Circus. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rock N Roll Circus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rock N Roll Circus:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rock N Roll Circus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rock N Roll Circus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rock N Roll Circus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rock N Roll Circus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
