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- Tasks: Manage digital campaigns and optimise paid media across platforms like Meta, TikTok, and Google Ads.
- Company: Join Rock Face, the UK's fastest-growing men's toiletries brand with a bold marketing approach.
- Benefits: Enjoy a competitive salary, 35 days holiday, and a collaborative work environment.
- Why this job: Make a real impact in a dynamic team focused on innovation and growth.
- Qualifications: 2-3 years of digital marketing experience, especially in DTC e-commerce.
- Other info: Opportunity to work with an entrepreneurial FMCG team and grow your career.
The predicted salary is between 36000 - 60000 £ per year.
Hybrid role - 3 days in the Clapham Junction Office
About Rock Face
Rock Face is the fastest-growing men’s toiletries brand in the UK. We’re stocked in all major UK retailers and are now entering our next phase of growth:
- Expanding our range and stocking points in existing retailers
- Launching into key international markets
- Rapidly scaling our online and social-first business
What sets us apart:
- Bold and disruptive marketing: A desire to run the best content engine with unapologetically real and disruptive content.
- Prestige fragrance at a mass price: Our products are designed with the same fragrance house as Armani, delivering aftershave-quality scent across everyday essentials.
- Innovation with purpose: We’re the first men’s brand to launch a refillable proposition, combining performance, premium fragrance and recyclable packaging.
- A clear point of view: Rock Face exists to elevate men - encouraging them to do 1% better every day, through small, considered choices.
We’re on the lookout for an amazing Digital Marketing Specialist to help us on our next phase of growth on D2C! This role will play a key part in scaling our male skincare and deodorant brand by managing digital campaigns.
The ideal candidate understands DTC e-commerce, performance marketing, and how to communicate effectively with a male demographic seeking simple, high-quality products.
What you’ll do…
- Paid Media
- Execute, set up and optimise paid media campaigns across Meta, TikTok, Google Ads, and other channels to drive sales and improve customer acquisition.
- Manage daily pacing of budget, KPI performance for ROAS, CTR, traffic to the site.
- Develop A/B tests for ad creatives, landing pages, and product messaging tailored to male toiletries needs.
- Conduct audience research, competitor analysis, and market testing.
- Create compelling ad copy and brief creative assets.
- Monitor and report on conversion metrics, user experience improvements.
- Collaborate with sales/product teams to align marketing funnel with business objectives.
- Stay current with platform updates, industry trends, and best practices.
- CRM
- Manage our external CRM specialist to ensure campaigns cadence and flows meet business goals and CLTV goals are met.
- Support with growth of loyalty scheme, from launch to optimisation.
- Analytics & Reporting
- Track campaign performance across all digital channels using GA4, Shopify analytics, and ad platform dashboards.
- Deliver weekly and monthly performance reports with insights and optimisations.
- Maintain consistent tracking through UTM parameters, pixels, and improved attribution.
What we’re looking for…
- Required Qualifications
- 2–3 years of digital marketing experience, ideally in DTC e-commerce or personal care.
- Hands‑on experience with Meta Business Manager, TikTok Ads, Google Ads, and GA4.
- Knowledge of Klaviyo, email automation, and customer lifecycle marketing.
- Strong analytical mindset.
- Excellent communication and copywriting skills tailored to male grooming consumers.
Why Join Rock Face?
- Work with an experienced entrepreneurial FMCG focused team.
- Opportunity to make a significant impact on the success of the business.
- Collaborative and innovative work environment.
- Competitive salary and benefits package.
- 35 days holidays inc.
Digital Marketing Specialist in London employer: Rock Face
Contact Detail:
Rock Face Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in DTC e-commerce and performance marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Rock Face.
We think you need these skills to ace Digital Marketing Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Specialist role. Highlight your experience with DTC e-commerce and any campaigns you've run that align with our bold and disruptive marketing approach.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for male grooming products and how you can contribute to our mission of elevating men through innovative marketing strategies.
Show Off Your Analytical Skills: We love data-driven decision-making! In your application, mention specific tools you've used like GA4 or Shopify analytics, and share examples of how you've optimised campaigns based on performance metrics.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to see your application and get you into the process. We can't wait to hear from you!
How to prepare for a job interview at Rock Face
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of DTC e-commerce and performance marketing. Be ready to discuss specific campaigns you've worked on, especially those involving Meta, TikTok, and Google Ads. Show them you understand the male grooming market and can tailor your strategies accordingly.
✨Show Off Your Analytical Skills
Rock Face is looking for someone with a strong analytical mindset. Prepare to talk about how you've tracked campaign performance in the past. Bring examples of how you've used data from GA4 or Shopify analytics to optimise campaigns and improve ROAS.
✨Be Creative with Your Ideas
Since Rock Face values bold and disruptive marketing, come prepared with some creative ideas for ad copy or campaign concepts. Think about how you can communicate effectively with their target demographic and be ready to share your thoughts on A/B testing and audience research.
✨Understand Their Brand Values
Familiarise yourself with Rock Face's mission to elevate men through small, considered choices. Be ready to discuss how you can contribute to their innovative approach, especially regarding their refillable proposition and premium fragrance offerings. Show them you're aligned with their vision!
