Creative Services Director in Rochester

KTTC/KXLT is an innovative leader in the Rochester/Mason City/Austin market. With a proud legacy of leading the market in news and community initiatives, we are constantly evolving and pushing to meet people where they consume news and deliver compelling content across all platforms.

Duties/Responsibilities

• Develop and execute integrated marketing strategies that position the station competitively in evolving media landscapes.
• Identify, cultivate, and manage strategic community partnerships that align with station values.
• Plan and execute station events and promotional activations.
• Serve as creative guide and strategic advisor for Midwest Access lifestyle show.
• Partner with the sales team to conceive and execute creative, revenue‑generating ideas.
• Coach and develop commercial and station promotion producers; establish and oversee systems and standards.
• Build, mentor, and supervise the creative services team; foster a collaborative, innovative team culture.

Qualifications/Requirements

Required:

• Bachelor\’s degree in Marketing, Communications, Journalism, or related field (or equivalent professional experience).
• 5+ years of experience in marketing, media, or creative services.
• Demonstrated expertise in multi‑channel marketing and digital media strategy.
• Proven track record of identifying and developing strategic partnerships.
• Strong project management and organizational skills with the ability to manage multiple concurrent initiatives.
• Excellent verbal, written, and presentation communication skills.
• Experience in the broadcast or media industry.
• Proficiency with marketing analytics, social media platforms, and creative production tools.

Preferred:

• Experience in lifestyle programming or on‑air talent coaching.
• 2+ years of leadership/management experience.
• Background in event planning and community engagement.
• Knowledge of commercial production and advertising standards.
• Experience working in a news‑focused environment.

Salary/Wage: $55,000 – $65,000/yr. (DOE) – with bonus potential.

Shift and Schedule: Mon. – Fri. (8:00 am – Fri 5:00 pm).

Job Type: Full‑Time.

KTTC-TV/Gray Media is a drug‑free company.