Digital marketing manager in luxury hospitality

Описание:

Founded in 1996 by Sir Rocco Forte and his sister, Lady Olga Polizzi, Rocco Forte Hotels is a family-led collection of 14 distinctive hotels, resorts, luxury serviced apartments and residences located in some of Europe’s most iconic destinations. As Digital Marketing Manager, you will play a key role in shaping and delivering the digital marketing strategy for Rocco Forte Hotels, helping to drive brand visibility, guest engagement, direct revenue growth and commercial performance across our portfolio of luxury hotels.

Задачи:

• Develop and manage integrated digital marketing campaigns across multiple platforms, including paid search, display, social media, and email marketing.
• Ensure campaigns align with corporate and hotel-specific goals.
• Analyse and report on campaign performance, website traffic, and other digital metrics using tools like Google Analytics and ensure data-driven decision-making to optimise results.
• Oversee website updates and content management, ensuring brand consistency and usability.
• Work with third-party agencies to manage technical enhancements, and website performance.
• Monitor and analyse the company’s SEO and GEO performance, identify opportunities for improvement, optimise the brand’s website, and support hotels with their day-to-day optimisation efforts.
• Collaborate with the Brand Marketing, PR, and CRM teams to create engaging content for the website and paid media campaigns tailored to the luxury hospitality audience.
• Provide ongoing support to individual hotels to ensure their digital presence is optimised and aligned with corporate strategies and guidelines.
• Offer training, guidance, and resources to enhance localised marketing efforts.
• Work with external agencies and technology partners to leverage new tools, trends, and opportunities in digital marketing to maintain a competitive edge.
• Supports with managing the eCommerce strategy for the group, optimising booking funnels and driving direct bookings through innovative campaigns and conversion rate optimisation techniques.
• Assist in the preparation and monitoring of digital marketing budgets, ensuring resources are allocated effectively and deliver strong ROI.

Требования:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience in digital marketing management, preferably within the luxury hospitality industry or a similar corporate environment.
• Expertise in managing and optimising campaigns across Google Ads, Meta, and other digital advertising platforms.
• Strong knowledge of SEO, website management, and analytics tools such as Google Analytics and Tag Manager.
• Excellent project management and organisational skills, with the ability to handle multiple projects and deadlines.
• Strong communication and interpersonal skills, with the ability to collaborate across teams and with external partners.
• A data-driven mindset with a passion for leveraging analytics to improve performance.
• Ability to work both independently and collaboratively in a fast-paced, results-oriented environment.
• Будет плюсом: Familiarity with CMS platforms and CRM systems is a plus

Условия:

Our Team Members are our greatest asset, and we strive to create a fun, engaging and supportive work environment where people can grow and thrive. We are committed to providing the training, development and opportunities needed to build a rewarding career within one of the world's leading luxury hotel groups.

• Enhanced employer pension contribution
• Private medical insurance
• Meal allowance
• Free access to gym and fitness classes
• Opportunities for professional development and training
• Discounted rates at any of our 5-star properties
• Learning and development opportunities

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