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- Tasks: Lead creative direction and inspire a team to produce premium content across various formats.
- Company: Dynamic company focused on innovative brand expression and creative excellence.
- Benefits: Competitive salary, hybrid work options, medical cashback, and exciting company events.
- Why this job: Shape brand identity and make a real impact in a creative leadership role.
- Qualifications: Proven experience in creative leadership with a strong portfolio in design and content.
- Other info: Join a vibrant team and enjoy excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: Brigg DN20 8BA / Hybrid
Contract Type: Permanent
Hours: Full-time 40 hours per week (Monday to Friday 8:30am to 5pm)
Salary: Competitive based on experience.
The Creative Lead is responsible for defining and delivering the Groups creative direction - spanning visual identity, brand messaging, and content. This role ensures that everything produced across design, video, photography, and written content is aligned, compelling, and crafted to a premium standard.
You will lead a team of designers and content producers to create work that inspires audiences, strengthens brand perception, and elevates every touchpoint. While your primary focus is on providing clear creative vision, strategic guidance, and rigorous quality oversight, you will also be comfortable contributing directly to the development of creative assets when needed to support key projects or maintain momentum.
Through strong creative leadership and meticulous attention to detail, you will shape how our brands are visually and verbally expressed across campaigns, digital experiences, print, and storytelling.
Key Responsibilities- Define and develop overarching creative direction for all brands, including visual identity, tone of voice, and end-to-end creative expression.
- Translate business and marketing strategy into creative outputs that support commercial goals and long-term brand growth.
- Lead creation of campaign platforms and overarching ideas to ensure multi-channel coherence.
- Develop messaging frameworks, tone of voice guidance, and written creative direction for campaigns and content.
- Maintain and evolve brand guidelines, ensuring consistency, clarity, and creative ambition across channels and formats.
- Ensure creative aligns with Group brand architecture, distinguishing between brands, tiers, and products.
- Use audience insights, brand research, and performance data to inform creative direction.
- Produce strategic creative briefs that clearly define objectives, context, and expectations.
- Oversee production of high-quality creative assets across print, digital, video, photography, and written content.
- Direct multi-format content creation to engage homeowners, installers, and internal audiences.
- Lead creative requirements for video and photography shoots, aligning outputs to brand standards and campaign goals.
- Manage resource planning and project prioritization to meet deadlines without compromising quality.
- Lead and mentor the creative team, fostering excellence, development, and accountability.
- Collaborate with Brand Engagement and Digital teams to ensure creative supports engagement, conversion, and brand strength.
- Establish review and approval frameworks for consistent, high-quality output across brands, channels, and markets.
- Explore and implement new creative techniques, formats, and storytelling approaches to maintain a category-leading presence.
- Ensure brand assets, templates, and toolkits are maintained, accessible, and consistently used.
- Develop and refine creative processes, workflows, and standards for clarity and high performance.
- Regularly review brand visuals and design output to remain fresh, relevant, and audience-aligned.
- Stay ahead of design, media, and storytelling trends, incorporating emerging tools and techniques, including AI, motion graphics, and production innovations.
- Encourage calculated experimentation with new formats, media, and storytelling to evolve brand expression.
- Proven experience in a creative leadership role.
- Strong portfolio spanning design, content, photography, and video direction.
- Expertise in Adobe Creative Suite and experience guiding written content development.
- Experience leading creative teams.
- Strong conceptual and strategic thinking.
- Excellent attention to detail across visual and written outputs.
- Ability to balance creative ambition with commercial needs.
- Alignment with a premium brand mindset - high standards, integrity, ambition.
- Experience in home improvement, interiors, or premium consumer brands.
- Understanding of UX and digital design principles.
- Experience directing shoots or working with external creative partners.
- Competitive salary based on experience.
- Hybrid working options may be considered.
- PRIDE Reward - our discretionary annual bonus.
- 'Medicash' medical cashback scheme with access to online GP services and mental health support.
- Free onsite parking.
- Company pension on a salary sacrifice basis (subject to eligibility).
- PRIDE Awards - our values-based nomination and reward scheme.
- Company events and staff engagement initiatives (like our famous Rocal Raffle at Christmas, Summer Festival, and regular treats throughout the year).
- Cycle to work scheme.
- Employee discount on our range of door and window products across the Group.
- Employee referral reward programme.
- Branded workwear.
- Annual Christmas shutdown.
- Death in service cover at 3x annual salary.
- Retail/leisure discounts and perks across hundreds of popular brands.
You May also have experience in the following: Creative Director, Head of Creative, Brand Creative Lead, Design Manager, Visual Identity Lead, Content Director, Art Director, Senior Graphic Designer, Creative Manager, Multimedia Director, Brand Manager, Creative, Marketing Creative Lead, Digital Creative Lead, Creative Team Lead, Creative Strategist.
Creative Lead in Brigg employer: Rocal
Contact Detail:
Rocal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Lead in Brigg
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know that can land you that Creative Lead role.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work across design, content, and video. We want to see how you’ve defined creative direction in past projects, so don’t hold back on showcasing your skills!
✨Tip Number 3
Prepare for interviews by researching the company’s brand and creative output. We need to see that you understand their vision and can contribute to it. Bring ideas to the table that align with their goals and show how you can elevate their brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us. Let’s make it happen!
We think you need these skills to ace Creative Lead in Brigg
Some tips for your application 🫡
Show Off Your Creative Flair: When you're putting together your application, make sure to showcase your unique creative style. Use your portfolio to highlight projects that reflect your ability to lead and inspire, especially in design, content, and photography.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to align with the job description. Highlight your experience in leading creative teams and how you've successfully translated business strategies into compelling creative outputs.
Be Clear and Concise: While we love creativity, clarity is key! Make sure your written content is easy to read and gets straight to the point. Use bullet points where necessary to break down your achievements and skills.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Rocal
✨Showcase Your Creative Portfolio
Make sure to bring a well-curated portfolio that highlights your best work across design, video, and written content. Tailor it to reflect the type of projects relevant to the role of Creative Lead, demonstrating your ability to create compelling visual identities and brand messaging.
✨Understand the Brand's Vision
Before the interview, dive deep into the company's existing brand identity and creative outputs. Be prepared to discuss how you can enhance their visual and verbal expression while aligning with their commercial goals. This shows that you’re not just a fit for the role but also genuinely interested in their brand.
✨Prepare for Strategic Discussions
Expect to engage in conversations about translating business strategies into creative outputs. Brush up on your strategic thinking skills and be ready to share examples of how you've successfully led creative teams to achieve commercial objectives in the past.
✨Demonstrate Leadership and Collaboration Skills
As a Creative Lead, you'll need to inspire and mentor your team. Prepare anecdotes that showcase your leadership style and how you've fostered collaboration among creative teams. Highlight any experience you have in managing projects and ensuring high-quality outputs across various channels.
