Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead sales teams and manage key relationships with national merchants and buying groups.
- Company: Well-known manufacturer of heavyside building products with a strong market presence.
- Benefits: Negotiable salary, company vehicle, performance bonuses, private medical, and generous holiday allowance.
- Why this job: Drive revenue growth and shape strategic partnerships in a dynamic industry.
- Qualifications: Extensive experience in sales management within building products or related sectors.
- Other info: Remote senior leadership role with opportunities for professional development.
The predicted salary is between 43200 - 72000 £ per year.
We are working with a well-known manufacturer of heavyside building products, in their search for an experienced and commercially driven Sales Director to join the team. The primary focus of the role is to lead the merchant sales and national account teams as well as managing relationships with national merchants and independent buying groups.
This is a national, senior, strategic role responsible for driving revenue growth, margin performance, and long-term partnerships across a high-value customer portfolio. The successful candidate will operate at board and senior stakeholder level, shaping trading agreements, developing account strategies, and delivering sustainable market share growth.
Key Responsibilities- Own and develop strategic relationships with national merchants and buying groups at senior executive level.
- Managing, coaching and developing the sales team, which includes 5 external sales reps and 4 in the national/major accounts team.
- Lead the negotiation and management of customer trading agreements, rebates, and commercial frameworks.
- Deliver volume, revenue, and margin growth in line with agreed budgets and targets.
- Create and execute account plans that maximise long-term value and market penetration.
- Identify and develop new business opportunities across existing and new customer groups.
- Drive brand growth and product adoption within the merchant channel.
- Lead, coach, and mentor a senior account management resource.
- Act as the senior commercial interface between customers and internal teams (sales, marketing, customer service, technical, and operations).
- Provide regular performance reporting, market analysis, and commercial insight.
- This role is suited to a senior commercial leader with deep sector experience and a strong track record in national account management.
- Extensive experience within building products, construction materials, or a closely related sector.
- Proven success managing sales with national merchants and/or buying groups.
- Strong background in negotiating complex commercial and trading agreements.
- Demonstrable experience delivering revenue, margin, and market share growth.
- Exceptional relationship management skills at senior stakeholder level.
- Highly developed commercial, strategic, and analytical capability.
- Experience leading and developing senior sales professionals.
- Strong presentation, communication, and influencing skills.
- Comfortable operating autonomously in a remote, senior leadership role.
- Negotiable base salary.
- Company Vehicle or Car Allowance.
- Performance based bonus scheme.
- Private Medical.
- 25 days holidays (plus bank holidays) increasing with service.
- Pension scheme with 11% employer contributions.
If you would like to discuss the role in more detail, before applying, please contact Anthony Aberdeen at a.aberdeen@robinsonwest.com.
Sales Director in Watford employer: Robinson West
Contact Detail:
Robinson West Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in Watford
✨Tip Number 1
Network like a pro! Reach out to industry contacts and let them know you're on the lookout for a Sales Director role. Personal connections can often lead to opportunities that aren't advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and market position so you can discuss how your experience aligns with their goals. We want you to shine!
✨Tip Number 3
Practice your pitch! Be ready to articulate your achievements in driving revenue growth and managing key accounts. We need to show them why you're the perfect fit for leading their sales teams.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for talented individuals who can make an impact in roles like this one.
We think you need these skills to ace Sales Director in Watford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Sales Director. Highlight your experience in managing national accounts and building relationships with merchants. We want to see how your background aligns with the key responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've driven revenue growth and managed teams successfully. Keep it engaging and relevant to the position.
Showcase Your Achievements: When detailing your experience, focus on quantifiable achievements. Did you exceed sales targets? How did you improve margin performance? We love numbers, so make sure to include them to demonstrate your impact in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Robinson West
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your ability to drive revenue and margin growth. Brush up on your past sales figures, growth percentages, and any successful strategies you've implemented. Be ready to discuss specific examples that showcase your impact on previous companies.
✨Master the Art of Negotiation
Given the role's focus on managing trading agreements and negotiations, prepare to discuss your negotiation style and techniques. Think of a few challenging negotiations you've successfully navigated and be ready to share how you achieved favourable outcomes for all parties involved.
✨Showcase Your Leadership Skills
This position requires leading and developing a sales team. Prepare to talk about your leadership philosophy, how you've coached teams in the past, and any specific success stories where your guidance led to significant improvements in performance.
✨Build Relationships Before the Interview
Since relationship management is key, try to connect with current or former employees of the company before your interview. This can give you valuable insights into the company culture and help you tailor your responses to align with their values and expectations.
