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- Tasks: Lead product marketing for innovative crypto tools, driving growth and engagement.
- Company: Join Robinhood, a pioneer in democratizing finance for all.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be at the forefront of the crypto revolution and shape the future of finance.
- Qualifications: 7+ years in product marketing, strong leadership, and relationship-building skills.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
The predicted salary is between 48000 - 72000 £ per year.
Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.
About the team + role
The Robinhood Crypto team’s mission is to build trusted, low-cost crypto experiences for customers around the world. As part of this mission, we’re expanding our onchain products — building developer-facing tools and services that connect customers to web3 in a simple, secure, and compliant way. As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood Crypto’s onchain products! You’ll lead go-to-market strategy for new products and features and help shape how we bring our onchain developer offering to market in a highly regulated and fast-moving environment.
What you’ll do
- Own product marketing for Robinhood Crypto’s onchain products, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with cross-functional counterparts.
- Translate technical concepts into clear narratives, messaging, and customer-facing marketing that resonates with developers and ecosystem partners.
- Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives.
- Serve as a strategic advisor to product and engineering teams, helping inform roadmaps and product improvements based on developer feedback, ecosystem insights, and market dynamics.
- Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience.
- Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement across Robinhood Crypto’s onchain ecosystem.
- Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements.
- Be a strong customer champion, creative marketer, and problem solver.
What you bring
- 7+ years experience in product marketing in tech (developer products a plus).
- Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels.
- Ability to break down complex concepts so they’re simple, clear, and human.
- Strong relationship-building skills and ability to lead cross-functionally through influence.
- Data-informed decision making, including familiarity with experimentation and performance measurement.
- Comfort operating in regulated products and partnering closely with legal and compliance teams.
- Thrives in a fast-paced environment with a bias toward action.
If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application. Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best.
Product Marketing Manager, Crypto - Onchain employer: Robinhood
Contact Detail:
Robinhood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Crypto - Onchain
✨Tip Number 1
Network like a pro! Reach out to folks in the crypto and product marketing space on LinkedIn. Join relevant groups, attend meetups, and don’t be shy about asking for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past projects, especially those related to product marketing and crypto. This is your chance to demonstrate how you can translate complex concepts into clear narratives—just like we do at StudySmarter!
✨Tip Number 3
Prepare for interviews by diving deep into Robinhood’s products and their market positioning. Be ready to discuss how you would approach go-to-market strategies for new features. We love seeing candidates who are genuinely excited about our mission and can think strategically!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to the future of finance. Let’s make it happen together!
We think you need these skills to ace Product Marketing Manager, Crypto - Onchain
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're talking to. Tailor your application to resonate with the values and mission of Robinhood Crypto. Show us that you get what we're about!
Be Clear and Concise: We love a good story, but keep it straightforward! Break down your experiences and skills in a way that's easy to digest. Use simple language to explain complex concepts, just like you would when marketing our products.
Show Your Passion: Let your enthusiasm for the role shine through! Share why you're excited about the future of finance and how you can contribute to our mission. We want to see that spark in your writing!
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Robinhood
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Robinhood Crypto’s onchain products. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you articulate your thoughts clearly and show your genuine interest in the role.
✨Craft Your Go-To-Market Strategy
Prepare a mock go-to-market strategy for a hypothetical new product. Think about positioning, messaging, and how you would engage developers and customers. This will demonstrate your strategic thinking and ability to translate complex concepts into clear narratives.
✨Showcase Your Cross-Functional Collaboration Skills
Be ready to discuss examples of how you've successfully worked with different teams in the past. Highlight your relationship-building skills and how you’ve influenced cross-functional initiatives. This is crucial for a role that requires collaboration with product, engineering, and compliance teams.
✨Data-Driven Decision Making
Prepare to talk about how you’ve used data to inform your marketing strategies. Bring examples of metrics you’ve tracked and how they influenced your decisions. This will show that you’re not just creative but also analytical, which is key in a fast-paced environment like crypto.
