At a Glance
- Tasks: Lead product marketing for Robinhood in the EU, driving growth and engagement.
- Company: Join a pioneering fintech company on a mission to democratise finance.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be at the forefront of the crypto revolution and shape the future of finance.
- Qualifications: 7+ years in product marketing with strong leadership and relationship-building skills.
- Other info: Dynamic, fast-paced environment with a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Join us in building the future of finance. Our mission is to democratize finance for all. The Robinhood Crypto team’s mission is to democratize finance for all by making crypto investing simple, safe, and accessible. We’re a collaborative group of marketers, product thinkers, and strategists working together to drive adoption and engagement across Europe and beyond.
As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood in the EU and future expansion markets. In this role, you’ll lead go-to-market strategy for new products and features and help shape how we bring our crypto offering to market in a highly regulated and fast-moving environment. We’re looking for a consumer product marketer who can build and execute strategies that drive awareness, adoption, and growth, partnering closely with cross-functional teams across product, creative, research, legal, compliance, and more!
The role is located in the London office location listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.
What you’ll do
- Own product marketing for Robinhood in the EU, leading positioning and go-to-market strategy for new products and features, as well as evergreen initiatives that drive adoption and engagement.
- Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives.
- Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights, market feedback, and regional learnings.
- Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience.
- Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood.
- Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements.
What you bring
- 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech.
- Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels.
- Ability to break down complex concepts so they’re simple, clear, and human.
- Strong relationship-building skills and ability to lead cross-functionally through influence.
- Data-informed decision making, including familiarity with experimentation and performance measurement.
- Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact.
- Comfort operating in regulated consumer products and partnering closely with legal and compliance teams.
- Thrives in a fast-paced environment with a bias toward action.
If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application. Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best.
Product Marketing Manager, Crypto - International in London employer: Robinhood
Contact Detail:
Robinhood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Crypto - International in London
✨Tip Number 1
Network like a pro! Reach out to folks in the crypto and finance space on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for crypto! When you get the chance to chat with recruiters or during interviews, share your insights on market trends and how they relate to Robinhood's mission. It’ll show you’re not just another candidate.
✨Tip Number 3
Prepare for those tricky questions! Think about how you’d tackle go-to-market strategies or product positioning in a fast-paced environment. We want to see your thought process and how you’d fit into our team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our mission to democratise finance.
We think you need these skills to ace Product Marketing Manager, Crypto - International in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing, especially in tech, and how it aligns with our mission to democratise finance.
Showcase Your Skills: We want to see your go-to-market leadership skills shine through! Share specific examples of how you've shaped positioning and messaging in previous roles, particularly in regulated environments.
Be Data-Driven: Demonstrate your ability to make data-informed decisions. Include any relevant metrics or outcomes from your past marketing strategies that show your impact on growth and engagement.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at Robinhood
✨Know Your Crypto Stuff
Make sure you brush up on the latest trends and regulations in the crypto space. Being able to discuss current events and how they impact product marketing will show that you're not just knowledgeable but also passionate about the industry.
✨Showcase Your Go-To-Market Strategy Skills
Prepare to discuss specific examples of how you've successfully led go-to-market strategies in the past. Highlight your ability to craft messaging and positioning that resonates with target audiences, especially in a regulated environment.
✨Demonstrate Cross-Functional Collaboration
Be ready to share experiences where you've worked closely with teams like product, legal, and compliance. Emphasise your relationship-building skills and how you’ve influenced decisions across different departments.
✨Data-Driven Decision Making
Familiarise yourself with key metrics and performance indicators relevant to product marketing. Be prepared to discuss how you've used data to inform your strategies and measure success in previous roles.
