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- Tasks: Lead product marketing for Robinhood in the EU, driving growth and engagement.
- Company: Join Robinhood, a pioneer in democratizing finance through crypto.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be at the forefront of a financial revolution and shape the future of investing.
- Qualifications: 7+ years in product marketing with strong leadership and relationship-building skills.
- Other info: Dynamic, fast-paced environment with a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.
About the team + role
The Robinhood Crypto team’s mission is to democratize finance for all by making crypto investing simple, safe, and accessible. We’re a collaborative group of marketers, product thinkers, and strategists working together to drive adoption and engagement across Europe and beyond.
As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood in the EU and future expansion markets. In this role, you’ll lead go-to-market strategy for new products and features and help shape how we bring our crypto offering to market in a highly regulated and fast-moving environment. We’re looking for a consumer product marketer who can build and execute strategies that drive awareness, adoption, and growth, partnering closely with cross-functional teams across product, creative, research, legal, compliance, and more.
The role is located in the London office location listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.
What you’ll do
- Own product marketing for Robinhood in the EU, leading positioning and go-to-market strategy for new products and features, as well as evergreen initiatives that drive adoption and engagement.
- Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives.
- Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights, market feedback, and regional learnings.
- Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience.
- Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood.
- Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements.
What you bring
- 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech.
- Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels.
- Ability to break down complex concepts so they’re simple, clear, and human.
- Strong relationship-building skills and ability to lead cross-functionally through influence.
- Data-informed decision making, including familiarity with experimentation and performance measurement.
- Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact.
- Comfort operating in regulated consumer products and partnering closely with legal and compliance teams.
- Thrives in a fast-paced environment with a bias toward action.
If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application.
Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best.
Product Marketing Manager, Crypto in London employer: Robinhood
Contact Detail:
Robinhood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Crypto in London
✨Tip Number 1
Network like a pro! Reach out to folks in the crypto and finance space on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for crypto! When you get the chance to chat with recruiters or during interviews, share your insights and thoughts on the latest trends. It’ll show you’re not just looking for a job, but you genuinely care about the industry.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how you’d tackle go-to-market strategies or drive user engagement. Practising your answers will help you feel more confident and ready to impress.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Robinhood team!
We think you need these skills to ace Product Marketing Manager, Crypto in London
Some tips for your application 🫡
Show Your Passion for Finance: When you're writing your application, let your enthusiasm for finance and crypto shine through. We want to see that you’re not just looking for a job, but that you genuinely care about democratizing finance and making it accessible for everyone.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing or consumer growth roles. We’re looking for someone who can connect the dots between complex concepts and simple messaging, so don’t be shy about showcasing your skills in this area!
Be Data-Driven: We love numbers! In your application, mention how you've used data to inform your marketing strategies in the past. Show us that you can make decisions based on insights and that you understand the importance of tracking success metrics.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Robinhood
✨Know Your Crypto Stuff
Make sure you brush up on your knowledge of cryptocurrency and the current market trends. Being able to discuss recent developments and how they impact consumer behaviour will show that you're not just a marketer, but someone who understands the product inside out.
✨Showcase Your Go-To-Market Strategy Skills
Prepare to discuss specific examples of go-to-market strategies you've led in the past. Highlight how you shaped positioning and messaging for new products, and be ready to explain how you measured success. This will demonstrate your ability to drive growth in a fast-paced environment.
✨Build Cross-Functional Relationships
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with product, legal, and compliance teams. Emphasise your relationship-building skills and how you’ve influenced others to achieve common goals.
✨Data-Driven Decision Making
Be prepared to discuss how you've used data to inform your marketing decisions. Share examples of how you've tracked performance metrics and adjusted strategies based on user insights. This will show that you can make informed decisions in a regulated environment.
