Group Brand & Marketing Manager

Some see what’s behind them. We see what’s beyond.

At Robertson, we see challenges, opportunities, and solutions our way. We’re bold enough to ask questions, brave enough to look at things differently, and confident enough to be ourselves. Join us and you’ll join the UK’s largest family-owned construction, infrastructure and support services business. As a Brand & Marketing Manager, you’ll be part of a team that’s doing incredible things – for ourselves, for the built environment around us, and for a truly sustainable future.

Your new role

The Brand & Marketing Manager will play a pivotal role in strengthening the market positions across the areas in which we undertake our activities. Operating within a centralised Group Marketing Team that supports 20+ specialist businesses, this role will lead the development of differentiated products and services, build compelling brands and propositions, and drive strategic activities that enhance visibility, engagement, and commercial performance.

The manager will lead a multidisciplinary team (design, film, content, digital, and events) to deliver high-impact, insight-driven marketing aligned to business objectives. The role requires a blend of strong strategic thinking, creativity, commercial understanding, and strong stakeholder engagement - working closely with operational leaders across the whole Robertson Group.

Duties

• Develop and implement annual B2B marketing plans aligned to the Group strategy.
• Lead the development, toolkit creation, and branding of new and existing product/service offers.
• Create clear value propositions that articulate benefits, USPs, and technical strengths for brands and deliver campaign-led activities for Robertson.
• Act as a trusted marketing partner to senior leaders across regional offices and business units to support their goals and respond to their needs and opportunities.
• Manage a B2B Marketing team covering design, film, content, digital, and events and champion continuous improvement and development.
• Collaborate with the Communications team to ensure alignment of activities, maximise opportunities, and make the biggest impact.
• Lead the planning and delivery of key events, exhibitions, launches, and customer engagement activities.
• Establish KPIs to track marketing impact and ROI and provide performance reporting to the Marketing Director and business stakeholders.
• Use data and insight to refine strategy, improve effectiveness, and support commercial decision-making, actively integrating AI and emerging technologies into the team’s work.

Qualifications/relevant experience required

The postholder will be a highly skilled B2B marketer with experience of a diverse portfolio of end-to-end marketing projects. Due to the nature of this role, the ideal candidate would have national experience and/or agency experience. They will have thorough experience of developing customer value propositions and brands and have delivered an extensive portfolio.

We are looking for a postholder with: passion, creativity, drive to embed new technologies, attention to detail, customer focus, a desire to solve problems, and deliver the best results to achieve the business goals across Robertson. The Adobe Creative Suite is the Team’s foundation. If no experience in this area, training will be delivered for this hands-on role. Experience of utilising emerging and new technologies into workstreams is desired to help make the difference. A portfolio of experience should be shared to support your attached CV (one document) showcasing why you are the ideal candidate for this role.

What's in it for me

Our Principles - The Robertson Way

Our principles are our roadmap to achieving positive outcomes and delivering on our purpose. They influence daily decisions around what we do and how we do things, creating an environment of growth, innovation, and high performance.

• We listen - Listening enables us to work positively and collaboratively, giving customers, partners, and colleagues assurance that their voices are always heard.
• We are professional - Our mix of prudence and diligence, care and attention to detail means that our customers have certainty and assurance in everything we do and trust us to deliver.
• We take responsibility - Each of us is accountable for what we do. From the smallest detail to team safety and caring for our communities and the environment, we know that everything matters.
• We are determined to succeed - Every challenge is an opportunity. We work collaboratively and focus on safety, productivity, and quality to find solutions we can be proud of that provide a positive, lasting benefit.
• We are one team - We work as one - in our teams and partnerships, and with our customers. We respect each contribution, and everyone stands up to be counted. We are Team Robertson.

For more information on our principles and culture, please visit: Robertson Culture

Benefits of working with Robertson:

• 33 days annual leave (pro-rata for part-time or FTC positions, increases with length of service)
• Salary Sacrifice Pension Scheme
• Life Assurance
• Cycle to Work Scheme
• Discounts (gym memberships, restaurants, days out etc.) with Hapi Rewards App
• Annual Flu Vaccine
• Access to E-Learning
• Health & Wellbeing Support
• Life Management & Financial Support

Diversity & Inclusion: When it comes to diversity and inclusion, we see things differently at Robertson. That’s why we’re working hard to create an environment where everyone can feel welcome, and where we can all be ourselves. We encourage applications from people of all races, ages, genders, religions, sexual orientations, and more - so whoever you are, we hope you’ll see things our way, too.