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- Tasks: Manage PPC campaigns and enhance SEO performance in a dynamic tech environment.
- Company: Exciting tech company in Reading with a focus on innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Join a supportive team and make a real impact in B2B digital marketing.
- Qualifications: Strong B2B copywriting skills and expertise in digital marketing tools.
- Other info: Collaborative atmosphere with a focus on modern marketing automation.
The predicted salary is between 36000 - 60000 £ per year.
A dynamic tech company in Reading is seeking a Digital Marketing Specialist to manage PPC campaigns and improve SEO performance. You will work closely with the Marketing Manager and cross-functional teams, leveraging modern marketing automation tools like Salesforce and Pardot.
The role requires strong B2B copywriting skills and digital marketing expertise, especially in a tech or SaaS context. You'll also oversee content production for multiple channels and optimize lead generation efforts within a supportive environment.
B2B Digital Marketing Lead: PPC, SEO & Automation in Reading employer: Robertson Sumner
Contact Detail:
Robertson Sumner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Digital Marketing Lead: PPC, SEO & Automation in Reading
✨Tip Number 1
Network like a pro! Reach out to connections in the tech and SaaS space, especially those who work in digital marketing. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, SEO successes, and any content you've produced. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing, especially in B2B contexts. Be ready to discuss how you've used tools like Salesforce and Pardot to drive results.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it makes it easier for us to keep track of your application.
We think you need these skills to ace B2B Digital Marketing Lead: PPC, SEO & Automation in Reading
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your B2B copywriting skills and any experience you have with PPC and SEO. We want to see how you can bring your digital marketing expertise to the table, especially in a tech or SaaS context.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific requirements of the role. Mention your familiarity with marketing automation tools like Salesforce and Pardot, as this will show us you’re ready to hit the ground running.
Be Creative with Content: Since you'll be overseeing content production, share examples of your previous work or campaigns. We love seeing creativity and how you’ve optimised lead generation efforts in past roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Robertson Sumner
✨Know Your Digital Marketing Stuff
Make sure you brush up on your PPC and SEO knowledge before the interview. Be ready to discuss specific campaigns you've managed, the tools you've used, and how you've measured success. This will show that you’re not just familiar with the concepts but have real-world experience.
✨Showcase Your Copywriting Skills
Since strong B2B copywriting skills are a must for this role, prepare examples of your work. Bring along snippets of content you've created that drove engagement or conversions. This will help demonstrate your ability to craft compelling messages tailored for a tech audience.
✨Familiarise Yourself with Automation Tools
Get comfortable with marketing automation tools like Salesforce and Pardot. If you’ve used them before, be ready to share how you leveraged these platforms to optimise campaigns. If not, do some research and be prepared to discuss how you would approach using them in your role.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions about their current marketing strategies, team dynamics, and how they measure success. This shows your genuine interest in the role and helps you assess if it’s the right fit for you.