At a Glance
- Tasks: Manage and optimise PPC campaigns for healthcare clients, driving impactful results.
- Company: Purpose-driven digital marketing agency focused on healthcare growth.
- Benefits: Remote work flexibility, competitive salary, and a supportive team culture.
- Other info: Join a growing company with opportunities for professional development.
- Why this job: Make a real difference in healthcare while developing your marketing skills.
- Qualifications: 2+ years of PPC experience and strong analytical skills required.
The predicted salary is between 24000 - 40000 £ per year.
This is a unique opportunity to join a purpose-driven digital marketing agency that specialises in helping healthcare professionals and clinics grow their practices through expert online strategies. Here’s why performance marketers thrive here:
- Make a Difference – Your work directly supports doctors and healthcare providers in improving patient outreach and care.
- Remote Flexibility – Enjoy the freedom of a fully remote role while working with a collaborative and motivated team.
- High-Impact Campaigns – Own paid search strategy and execution for clients in a niche, results-oriented sector.
- Supportive Team Culture – Work in a values-led agency that prioritises people, performance, and professional development.
- Growth-Focused Environment – Be part of an expanding company with real opportunities to shape processes and grow your skillset.
Key Role Responsibilities
- Manage and optimise Google Ads and Bing Ads campaigns across multiple client accounts.
- Conduct keyword research, competitor analysis, and ad copywriting tailored to medical and healthcare audiences.
- Monitor campaign performance and provide clear reporting on ROI, conversions, and CPA metrics.
- Test and iterate on bidding strategies, targeting, and landing page performance.
- Collaborate with content, design, and client services teams to ensure cohesive campaign messaging and landing experiences.
- Keep up to date with PPC best practices, algorithm updates, and relevant ad platform changes.
Key Attributes Required
- 2+ years' hands-on experience managing PPC campaigns, ideally in an agency setting.
- Proven ability to optimise for conversions, ROAS, and CPL within Google Ads and Bing Ads.
- Strong analytical skills with experience using Google Analytics, Tag Manager, and conversion tracking.
- Familiarity with the nuances of healthcare, medical, or regulated sector advertising (desirable but not essential).
- Comfortable working independently and remotely, with excellent communication and time management skills.
- Google Ads certification(s) preferred.
Locations
PPC Specialist in Hampshire, Portsmouth employer: Robertson Sumner
Join a purpose-driven digital marketing agency that empowers healthcare professionals to enhance patient outreach through innovative online strategies. Enjoy the flexibility of a fully remote role while being part of a supportive team culture that values personal and professional growth, allowing you to make a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist in Hampshire, Portsmouth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Robertson Sumner and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Robertson Sumner are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Robertson Sumner on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Robertson Sumner. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Specialist in Hampshire, Portsmouth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Robertson Sumner. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Robertson Sumner:Show us that you’ve done your homework! In your application, briefly mention what you admire about Robertson Sumner’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Robertson Sumner
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Robertson Sumner will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Robertson Sumner, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
