At a Glance
- Tasks: Manage and optimise PPC campaigns for healthcare clients, driving impactful results.
- Company: Purpose-driven digital marketing agency focused on healthcare growth.
- Benefits: Remote work flexibility, competitive salary, and a supportive team culture.
- Other info: Join a growing company with opportunities for professional development.
- Why this job: Make a real difference in healthcare while developing your marketing skills.
- Qualifications: 2+ years of PPC experience and strong analytical skills required.
The predicted salary is between 24000 - 40000 £ per year.
This is a unique opportunity to join a purpose-driven digital marketing agency that specialises in helping healthcare professionals and clinics grow their practices through expert online strategies. Here’s why performance marketers thrive here:
- Make a Difference – Your work directly supports doctors and healthcare providers in improving patient outreach and care.
- Remote Flexibility – Enjoy the freedom of a fully remote role while working with a collaborative and motivated team.
- High-Impact Campaigns – Own paid search strategy and execution for clients in a niche, results-oriented sector.
- Supportive Team Culture – Work in a values-led agency that prioritises people, performance, and professional development.
- Growth-Focused Environment – Be part of an expanding company with real opportunities to shape processes and grow your skillset.
Key Role Responsibilities
- Manage and optimise Google Ads and Bing Ads campaigns across multiple client accounts.
- Conduct keyword research, competitor analysis, and ad copywriting tailored to medical and healthcare audiences.
- Monitor campaign performance and provide clear reporting on ROI, conversions, and CPA metrics.
- Test and iterate on bidding strategies, targeting, and landing page performance.
- Collaborate with content, design, and client services teams to ensure cohesive campaign messaging and landing experiences.
- Keep up to date with PPC best practices, algorithm updates, and relevant ad platform changes.
Key Attributes Required
- 2+ years' hands-on experience managing PPC campaigns, ideally in an agency setting.
- Proven ability to optimise for conversions, ROAS, and CPL within Google Ads and Bing Ads.
- Strong analytical skills with experience using Google Analytics, Tag Manager, and conversion tracking.
- Familiarity with the nuances of healthcare, medical, or regulated sector advertising (desirable but not essential).
- Comfortable working independently and remotely, with excellent communication and time management skills.
- Google Ads certification(s) preferred.
PPC Specialist in Guildford employer: Robertson Sumner
Join a purpose-driven digital marketing agency that empowers healthcare professionals to enhance patient outreach through innovative online strategies. Enjoy the flexibility of a fully remote role while being part of a supportive team culture that values personal and professional growth, allowing you to make a meaningful impact in the healthcare sector. With opportunities to lead high-impact campaigns and develop your skills in a collaborative environment, this is an excellent place for performance marketers to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist in Guildford
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and digital marketing sectors. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, especially those that had a significant impact. This will help us see your expertise in action.
✨Tip Number 3
Prepare for interviews by brushing up on industry trends and PPC best practices. We love candidates who are passionate and knowledgeable about the field!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining our team.
We think you need these skills to ace PPC Specialist in Guildford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the PPC Specialist role. Highlight your experience with Google Ads and Bing Ads, and don’t forget to mention any healthcare-related projects you've worked on. We want to see how you can make a difference in our clients' campaigns!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and how your skills align with our mission to support healthcare professionals. Let us know why you're excited about this opportunity and how you can contribute to our team.
Showcase Your Analytical Skills:Since we’re all about results, make sure to include examples of how you've optimised campaigns in the past. Use specific metrics to demonstrate your success, like improved ROAS or reduced CPA. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Robertson Sumner
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads and Bing Ads. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows that you’re not just familiar with the tools but can also leverage them effectively.
✨Understand the Healthcare Sector
Even if you don’t have direct experience in healthcare advertising, do some research on the unique challenges and regulations in this sector. Being able to speak intelligently about how PPC can impact patient outreach will impress your interviewers and show your commitment to the role.
✨Show Off Your Analytical Skills
Prepare to discuss how you’ve used data to optimise campaigns in the past. Bring examples of how you’ve tracked ROI, conversions, and CPA metrics. This will demonstrate your analytical mindset and ability to make data-driven decisions, which is crucial for a PPC Specialist.
✨Be Ready to Collaborate
Since this role involves working with various teams, think of examples where you’ve successfully collaborated with others. Highlight your communication skills and how you ensure cohesive messaging across campaigns. This will show that you’re a team player who can thrive in a remote environment.
