At a Glance
- Tasks: Manage and optimise PPC campaigns for healthcare clients, driving impactful results.
- Company: Purpose-driven digital marketing agency focused on healthcare growth.
- Benefits: Remote work flexibility, competitive salary, and a supportive team culture.
- Why this job: Make a real difference in healthcare while developing your marketing skills.
- Qualifications: 2+ years of PPC experience and strong analytical skills required.
- Other info: Join a growing company with opportunities for professional development.
The predicted salary is between 24000 - 40000 £ per year.
This is a unique opportunity to join a purpose-driven digital marketing agency that specialises in helping healthcare professionals and clinics grow their practices through expert online strategies. Here’s why performance marketers thrive here:
- Make a Difference – Your work directly supports doctors and healthcare providers in improving patient outreach and care.
- Remote Flexibility – Enjoy the freedom of a fully remote role while working with a collaborative and motivated team.
- High-Impact Campaigns – Own paid search strategy and execution for clients in a niche, results-oriented sector.
- Supportive Team Culture – Work in a values-led agency that prioritises people, performance, and professional development.
- Growth-Focused Environment – Be part of an expanding company with real opportunities to shape processes and grow your skillset.
Key Role Responsibilities
- Manage and optimise Google Ads and Bing Ads campaigns across multiple client accounts.
- Conduct keyword research, competitor analysis, and ad copywriting tailored to medical and healthcare audiences.
- Monitor campaign performance and provide clear reporting on ROI, conversions, and CPA metrics.
- Test and iterate on bidding strategies, targeting, and landing page performance.
- Collaborate with content, design, and client services teams to ensure cohesive campaign messaging and landing experiences.
- Keep up to date with PPC best practices, algorithm updates, and relevant ad platform changes.
Key Attributes Required
- 2+ years' hands-on experience managing PPC campaigns, ideally in an agency setting.
- Proven ability to optimise for conversions, ROAS, and CPL within Google Ads and Bing Ads.
- Strong analytical skills with experience using Google Analytics, Tag Manager, and conversion tracking.
- Familiarity with the nuances of healthcare, medical, or regulated sector advertising (desirable but not essential).
- Comfortable working independently and remotely, with excellent communication and time management skills.
- Google Ads certification(s) preferred.
PPC Specialist employer: Robertson Sumner
Contact Detail:
Robertson Sumner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and digital marketing sectors. Let them know you're on the lookout for a PPC Specialist role. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, especially those that highlight your work in the healthcare sector. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Bing Ads. Be ready to discuss your strategies for optimising campaigns and improving ROI. We want to see your passion for performance marketing shine through!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our mission to support healthcare professionals.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the PPC Specialist role. Highlight your experience with Google Ads and Bing Ads, and don’t forget to mention any healthcare-related projects you've worked on. We want to see how you can make a difference in our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how your skills align with our mission to support healthcare professionals. Let us know why you’re excited about this opportunity and how you can contribute to our growth-focused environment.
Showcase Your Analytical Skills: Since we’re all about optimising campaigns, make sure to include examples of how you've used data to drive results. Whether it’s improving ROI or tweaking bidding strategies, we want to see your analytical prowess in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Robertson Sumner
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads and Bing Ads before the interview. Be ready to discuss your past campaigns, what strategies worked, and how you optimised for conversions. This shows that you’re not just familiar with the tools but also know how to use them effectively in a healthcare context.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you monitored campaign performance and adjusted strategies based on ROI and CPA metrics. This will demonstrate your analytical mindset, which is crucial for a PPC Specialist.
✨Understand the Healthcare Sector
Even if you don’t have direct experience in healthcare advertising, do some research on the unique challenges and regulations in this sector. Being able to speak knowledgeably about how PPC can impact patient outreach will set you apart from other candidates.
✨Emphasise Team Collaboration
Since this role involves working closely with content, design, and client services teams, be prepared to discuss your experience collaborating with others. Share specific examples of how you’ve worked in a team to create cohesive campaigns, as this aligns with the supportive culture they value.