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For Companies At a Glance
- Tasks: Design and optimise PPC campaigns while analysing performance for continuous improvement.
- Company: Join a fast-paced digital marketing agency making waves in the healthcare sector.
- Benefits: Enjoy remote work flexibility, competitive salary, and bonus opportunities.
- Why this job: Make a real impact in healthcare marketing while enjoying autonomy and collaboration.
- Qualifications: 3-5 years of PPC experience, Google Ads certifications, and strong analytical skills required.
- Other info: Experience in the healthcare industry is a plus!
The predicted salary is between 43200 - 72000 £ per year.
Why Join Us?
- Remote Flexibility – Work from anywhere in the UK with a fully remote contract.
- Healthcare Sector Impact – Contribute to meaningful marketing campaigns in the medical industry.
- Growth-Focused Agency – Join a fast-paced, results-driven agency with a strong niche presence.
- Variety & Autonomy – Manage diverse campaigns with autonomy while collaborating closely with cross-functional teams.
- Competitive Package – Attractive base salary of up to £60,000 plus bonus opportunities.
Key Role Responsibilities:
- Design, launch and optimise PPC campaigns across Google, Bing, and additional platforms.
- Conduct detailed keyword research to identify top-performing and negative keywords.
- Write compelling ad copy aligned with target audiences and client goals.
- Analyse campaign performance, applying data-driven insights for continuous improvement.
- Produce performance and ROI reports for internal and client presentations.
- Monitor and resolve campaign suspensions while maintaining compliance with ad guidelines.
- Collaborate with internal SEO and content teams to deliver integrated strategies.
Key Attributes Required:
- 3–5 years' experience in PPC, ideally within a marketing/advertising agency.
- Google Ads certifications and proven expertise in Google Ads (Search, Display, Shopping, Video).
- Experience with Bing Ads and paid social platforms (e.g., Meta, TikTok).
- Strong command of keyword research, bidding strategy, and A/B testing.
- Skilled in conversion rate optimisation (CRO) and landing page best practices.
- Proficient in PPC tools such as Google Ads Editor and analytics platforms.
- Healthcare industry experience is a strong plus.
Digital Marketing Specialist employer: Robertson Sumner
Contact Detail:
Robertson Sumner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the healthcare sector. This will not only help you understand the unique challenges and opportunities in this niche but also demonstrate your commitment to staying updated during interviews.
✨Tip Number 2
Network with professionals in the digital marketing and healthcare industries. Attend webinars, join relevant LinkedIn groups, and engage in discussions to build connections that could lead to referrals or insider information about our agency.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past. Be ready to share your strategies, the tools you used, and the results you achieved, as this will showcase your hands-on experience and problem-solving skills.
✨Tip Number 4
Demonstrate your analytical skills by being prepared to discuss how you use data to drive decisions. Highlight any experience you have with performance reporting and how you've applied insights to optimise campaigns effectively.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and digital marketing. Emphasise your Google Ads certifications and any specific achievements in previous roles that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing, particularly in the healthcare sector. Mention specific campaigns you've worked on and how they relate to the role. Use this opportunity to demonstrate your understanding of the company's mission and how you can contribute.
Showcase Your Skills: In your application, highlight your proficiency with PPC tools and analytics platforms. Provide examples of how you've used data-driven insights to optimise campaigns and improve ROI, as these are key aspects of the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in digital marketing.
How to prepare for a job interview at Robertson Sumner
✨Showcase Your PPC Expertise
Be prepared to discuss your experience with PPC campaigns in detail. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your hands-on knowledge and ability to drive results.
✨Know Your Keywords
Since keyword research is crucial for this role, come equipped with examples of how you've identified top-performing keywords in past campaigns. Discuss your approach to negative keywords as well, as this shows a comprehensive understanding of PPC management.
✨Demonstrate Data-Driven Decision Making
Prepare to talk about how you've used data analytics to optimise campaigns. Share specific metrics you've tracked and how you've applied insights to improve performance. This will show that you can make informed decisions based on data.
✨Familiarise Yourself with the Healthcare Sector
If you have experience in the healthcare industry, be ready to discuss it. If not, do some research on current trends and challenges in healthcare marketing. Showing an understanding of the sector can set you apart from other candidates.
