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For Companies At a Glance
- Tasks: Design and optimise PPC campaigns while analysing performance for continuous improvement.
- Company: Join a fast-paced digital marketing agency making waves in the healthcare sector.
- Benefits: Enjoy remote work flexibility, competitive salary, and bonus opportunities.
- Why this job: Make a real impact in healthcare marketing while enjoying autonomy and collaboration.
- Qualifications: 3-5 years of PPC experience, Google Ads certifications, and strong analytical skills required.
- Other info: Experience in the healthcare industry is a plus!
The predicted salary is between 43200 - 72000 £ per year.
Why Join Us?
- Remote Flexibility – Work from anywhere in the UK with a fully remote contract.
- Healthcare Sector Impact – Contribute to meaningful marketing campaigns in the medical industry.
- Growth-Focused Agency – Join a fast-paced, results-driven agency with a strong niche presence.
- Variety & Autonomy – Manage diverse campaigns with autonomy while collaborating closely with cross-functional teams.
- Competitive Package – Attractive base salary of up to £60,000 plus bonus opportunities.
Key Role Responsibilities:
- Design, launch and optimise PPC campaigns across Google, Bing, and additional platforms.
- Conduct detailed keyword research to identify top-performing and negative keywords.
- Write compelling ad copy aligned with target audiences and client goals.
- Analyse campaign performance, applying data-driven insights for continuous improvement.
- Produce performance and ROI reports for internal and client presentations.
- Monitor and resolve campaign suspensions while maintaining compliance with ad guidelines.
- Collaborate with internal SEO and content teams to deliver integrated strategies.
Key Attributes Required:
- 3–5 years' experience in PPC, ideally within a marketing/advertising agency.
- Google Ads certifications and proven expertise in Google Ads (Search, Display, Shopping, Video).
- Experience with Bing Ads and paid social platforms (e.g., Meta, TikTok).
- Strong command of keyword research, bidding strategy, and A/B testing.
- Skilled in conversion rate optimisation (CRO) and landing page best practices.
- Proficient in PPC tools such as Google Ads Editor and analytics platforms.
- Healthcare industry experience is a strong plus.
Digital Marketing Specialist employer: Robertson Sumner
Contact Detail:
Robertson Sumner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the healthcare sector. This will not only help you understand the unique challenges and opportunities in this niche but also demonstrate your commitment to staying updated during interviews.
✨Tip Number 2
Network with professionals in the digital marketing and healthcare industries. Attend webinars, join relevant LinkedIn groups, and engage in discussions to build connections that could lead to referrals or insider information about our agency.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past. Be ready to share your strategies, the tools you used, and the results achieved, as this will showcase your hands-on experience and problem-solving skills.
✨Tip Number 4
Demonstrate your analytical skills by being prepared to discuss how you use data to inform your decisions. Highlight any experience you have with A/B testing and conversion rate optimisation, as these are crucial for the role.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and digital marketing. Emphasise your Google Ads certifications and any specific achievements in previous roles that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing, particularly in the healthcare sector. Mention specific campaigns you've worked on and how they relate to the role. This is your chance to show personality and fit for the agency's culture.
Showcase Your Skills: In your application, highlight your proficiency with PPC tools and analytics platforms. Provide examples of how you've used data-driven insights to optimise campaigns and improve ROI, as this is crucial for the role.
Follow Up: After submitting your application, consider sending a polite follow-up email after a week or two. This shows your enthusiasm for the position and keeps you on their radar.
How to prepare for a job interview at Robertson Sumner
✨Showcase Your PPC Expertise
Be prepared to discuss your previous PPC campaigns in detail. Highlight specific strategies you used, the results achieved, and how you optimised campaigns for better performance. This will demonstrate your hands-on experience and understanding of the role.
✨Know the Healthcare Sector
Since the role involves marketing in the healthcare sector, do some research on current trends and challenges in this industry. Being able to speak knowledgeably about how digital marketing can impact healthcare will set you apart from other candidates.
✨Prepare for Data-Driven Discussions
Expect questions about how you analyse campaign performance. Be ready to explain your approach to using data for decision-making, including any tools or metrics you rely on. This shows that you can contribute to continuous improvement efforts.
✨Demonstrate Collaboration Skills
The job requires working closely with cross-functional teams. Prepare examples of how you've successfully collaborated with others in past roles, particularly with SEO and content teams. This will highlight your ability to work autonomously while still being a team player.