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For Companies At a Glance
- Tasks: Design and optimise PPC campaigns while analysing performance for continuous improvement.
- Company: Join a fast-paced agency making a real impact in the healthcare sector.
- Benefits: Enjoy remote work flexibility, competitive salary, and bonus opportunities.
- Why this job: Be part of meaningful marketing campaigns with autonomy and collaboration in a growth-focused environment.
- Qualifications: 3-5 years in PPC, Google Ads certifications, and experience with Bing Ads and social platforms required.
- Other info: Healthcare industry experience is a strong plus.
The predicted salary is between 43200 - 72000 £ per year.
Why Join Us?
- Remote Flexibility – Work from anywhere in the UK with a fully remote contract.
- Healthcare Sector Impact – Contribute to meaningful marketing campaigns in the medical industry.
- Growth-Focused Agency – Join a fast-paced, results-driven agency with a strong niche presence.
- Variety & Autonomy – Manage diverse campaigns with autonomy while collaborating closely with cross-functional teams.
- Competitive Package – Attractive base salary of up to £60,000 plus bonus opportunities.
Key Role Responsibilities:
- Design, launch and optimise PPC campaigns across Google, Bing, and additional platforms.
- Conduct detailed keyword research to identify top-performing and negative keywords.
- Write compelling ad copy aligned with target audiences and client goals.
- Analyse campaign performance, applying data-driven insights for continuous improvement.
- Produce performance and ROI reports for internal and client presentations.
- Monitor and resolve campaign suspensions while maintaining compliance with ad guidelines.
- Collaborate with internal SEO and content teams to deliver integrated strategies.
Key Attributes Required:
- 3–5 years' experience in PPC, ideally within a marketing/advertising agency.
- Google Ads certifications and proven expertise in Google Ads (Search, Display, Shopping, Video).
- Experience with Bing Ads and paid social platforms (e.g., Meta, TikTok).
- Strong command of keyword research, bidding strategy, and A/B testing.
- Skilled in conversion rate optimisation (CRO) and landing page best practices.
- Proficient in PPC tools such as Google Ads Editor and analytics platforms.
- Healthcare industry experience is a strong plus.
Digital Marketing Specialist employer: Robertson Sumner
Contact Detail:
Robertson Sumner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the healthcare sector. This will not only help you understand the unique challenges and opportunities in this niche but also demonstrate your commitment to staying updated during interviews.
✨Tip Number 2
Network with professionals in the digital marketing and healthcare industries. Attend webinars, join relevant LinkedIn groups, and engage in discussions to build connections that could lead to referrals or insider information about our agency.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past. Be ready to share your strategies, the tools you used, and the results achieved. This will showcase your hands-on experience and ability to drive results, which is crucial for this role.
✨Tip Number 4
Demonstrate your analytical skills by preparing examples of how you've used data to optimise campaigns. Highlight your experience with A/B testing and conversion rate optimisation, as these are key components of the role we’re offering.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and digital marketing. Emphasise your Google Ads certifications and any specific achievements in previous roles that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing, particularly in the healthcare sector. Mention specific campaigns you've worked on and how they relate to the role. Use this opportunity to demonstrate your understanding of the company's mission and how you can contribute.
Showcase Your Skills: In your application, provide examples of successful PPC campaigns you've managed. Include metrics that demonstrate your impact, such as ROI improvements or increased conversion rates. This will help illustrate your expertise and suitability for the role.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial in digital marketing roles.
How to prepare for a job interview at Robertson Sumner
✨Showcase Your PPC Expertise
Be prepared to discuss your previous PPC campaigns in detail. Highlight specific strategies you used, the results achieved, and how you optimised them over time. This will demonstrate your hands-on experience and understanding of the role.
✨Know the Healthcare Sector
Since the role involves marketing in the healthcare sector, do some research on current trends and challenges in this industry. Being able to speak knowledgeably about how digital marketing can impact healthcare will set you apart from other candidates.
✨Prepare for Data-Driven Discussions
Expect questions about how you analyse campaign performance. Be ready to explain your approach to using data for decision-making, including any tools or metrics you rely on. This shows that you can contribute to continuous improvement efforts.
✨Demonstrate Collaboration Skills
The job requires working closely with cross-functional teams. Prepare examples of how you've successfully collaborated with others in past roles, particularly with SEO and content teams. This will illustrate your ability to work effectively in a team environment.