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For Companies At a Glance
- Tasks: Design and optimise PPC campaigns while analysing performance for continuous improvement.
- Company: Join a fast-paced agency making a real impact in the healthcare sector.
- Benefits: Enjoy remote work flexibility, competitive salary, and bonus opportunities.
- Why this job: Be part of meaningful marketing campaigns with autonomy and collaboration in a growth-focused environment.
- Qualifications: 3-5 years in PPC, Google Ads certifications, and experience with Bing Ads and social platforms required.
- Other info: Healthcare industry experience is a strong plus.
The predicted salary is between 36000 - 60000 £ per year.
Why Join Us?
- Remote Flexibility – Work from anywhere in the UK with a fully remote contract.
- Healthcare Sector Impact – Contribute to meaningful marketing campaigns in the medical industry.
- Growth-Focused Agency – Join a fast-paced, results-driven agency with a strong niche presence.
- Variety & Autonomy – Manage diverse campaigns with autonomy while collaborating closely with cross-functional teams.
- Competitive Package – Attractive base salary of up to £60,000 plus bonus opportunities.
Key Role Responsibilities:
- Design, launch and optimise PPC campaigns across Google, Bing, and additional platforms.
- Conduct detailed keyword research to identify top-performing and negative keywords.
- Write compelling ad copy aligned with target audiences and client goals.
- Analyse campaign performance, applying data-driven insights for continuous improvement.
- Produce performance and ROI reports for internal and client presentations.
- Monitor and resolve campaign suspensions while maintaining compliance with ad guidelines.
- Collaborate with internal SEO and content teams to deliver integrated strategies.
Key Attributes Required:
- 3–5 years' experience in PPC, ideally within a marketing/advertising agency.
- Google Ads certifications and proven expertise in Google Ads (Search, Display, Shopping, Video).
- Experience with Bing Ads and paid social platforms (e.g., Meta, TikTok).
- Strong command of keyword research, bidding strategy, and A/B testing.
- Skilled in conversion rate optimisation (CRO) and landing page best practices.
- Proficient in PPC tools such as Google Ads Editor and analytics platforms.
- Healthcare industry experience is a strong plus.
Digital Marketing Specialist employer: Robertson Sumner
Contact Detail:
Robertson Sumner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC. Understanding the nuances of Google Ads and Bing Ads will give you an edge, so consider following industry blogs or joining relevant online communities.
✨Tip Number 2
Network with professionals in the healthcare marketing sector. Attend webinars or local meetups to connect with others who work in this niche, as they can provide insights and potentially refer you to opportunities.
✨Tip Number 3
Showcase your expertise by creating a portfolio of successful PPC campaigns you've managed. Highlight specific metrics and results to demonstrate your impact, as this will resonate well with our team.
✨Tip Number 4
Prepare for the interview by practising how to discuss your approach to campaign optimisation and data analysis. Be ready to share examples of how you've used data-driven insights to improve performance in past roles.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and digital marketing. Emphasise your Google Ads certifications and any specific achievements in previous roles that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing, particularly in the healthcare sector. Mention specific campaigns you've worked on and how they relate to the role. Use this opportunity to demonstrate your understanding of the company's mission and how you can contribute.
Showcase Your Skills: In your application, highlight your proficiency with PPC tools and analytics platforms. Provide examples of how you've used data-driven insights to optimise campaigns and improve ROI, as these are key aspects of the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in digital marketing.
How to prepare for a job interview at Robertson Sumner
✨Showcase Your PPC Expertise
Be prepared to discuss your previous PPC campaigns in detail. Highlight specific strategies you used, the results achieved, and how you optimised them over time. This will demonstrate your hands-on experience and understanding of the role.
✨Know the Healthcare Sector
Since the role involves marketing in the healthcare sector, do some research on current trends and challenges in this industry. Being able to speak knowledgeably about how digital marketing can impact healthcare will set you apart from other candidates.
✨Prepare for Data-Driven Discussions
Expect questions about how you analyse campaign performance. Be ready to explain your approach to using data for decision-making, including any tools or metrics you rely on. This shows that you can contribute to continuous improvement efforts.
✨Demonstrate Collaboration Skills
The job requires working closely with cross-functional teams. Prepare examples of how you've successfully collaborated with others in past roles, particularly with SEO and content teams. This will highlight your ability to work autonomously while still being a team player.