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For Companies At a Glance
- Tasks: Lead marketing strategy and execution for a high-value B2B SaaS business.
- Company: Dynamic tech company focused on innovative solutions.
- Benefits: Excellent salary, benefits, and opportunities for professional growth.
- Why this job: Shape the future of marketing in a fast-paced tech environment.
- Qualifications: Experience in B2B SaaS, technical product marketing, and pipeline-driven strategies.
- Other info: Collaborate with CEO and sales teams to drive impactful results.
The predicted salary is between 36000 - 60000 £ per year.
Warrington based (office)
Permanent
Excellent salary and benefits
B2B SaaS | Technical Product
We’re looking for a commercially driven, technically credible Head of Marketing to lead the next phase of growth for a high-value B2B SaaS business. This isn’t a brand only role. This is about building a predictable revenue engine.
You’ll work closely with the CEO, Sales and Product to position a technically sophisticated platform in a competitive market - driving pipeline, improving CAC efficiency and supporting enterprise sales cycles.
The Opportunity
Our client operates in the technology/SaaS space, selling a complex solution into technical and commercial decision makers.
You’ll own:
- Marketing strategy and execution
- Demand generation and pipeline contribution
- Product positioning and messaging
- Technical content strategy
- Marketing operations and performance analytics
- Team leadership and agency management
What We’re Looking For
This role is built for someone who has:
- Experience in B2B SaaS or technology-led businesses
- Marketed complex or technical products
- Worked with long / consultative sales cycles
- Built marketing around pipeline targets not just MQLs
- A strong grasp of metrics (CAC, LTV, conversion, payback period)
- Experience aligning Sales, Marketing and Product
You Should Be Comfortable
- Talking architecture, integrations and technical value
- Building messaging for both technical and commercial buyers
- Translating product features into commercial outcomes
Head of Marketing in Warrington employer: Roberts Webb Recruitment
Contact Detail:
Roberts Webb Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Warrington
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B SaaS space and let them know you're on the hunt for a Head of Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, be ready to discuss how you've driven pipeline and improved CAC efficiency in past roles. Use specific examples to demonstrate your impact and technical credibility.
✨Tip Number 3
Don’t just apply anywhere—apply through our website! We’ve got some fantastic opportunities that align perfectly with your skills. Plus, applying directly shows your enthusiasm and commitment to joining our team.
✨Tip Number 4
Prepare for interviews by brushing up on your knowledge of marketing metrics like CAC, LTV, and conversion rates. Being able to talk numbers will impress decision-makers and show that you’re serious about building a predictable revenue engine.
We think you need these skills to ace Head of Marketing in Warrington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in B2B SaaS and any technical products you've marketed. We want to see how you've built marketing strategies that drive pipeline and revenue.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've aligned Sales, Marketing, and Product in previous roles. We love a good story!
Showcase Your Metrics Knowledge: Since this role is all about building a predictable revenue engine, make sure to mention your grasp of key metrics like CAC, LTV, and conversion rates. We want to know how you've used data to drive decisions in your past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Roberts Webb Recruitment
✨Know Your Numbers
Make sure you’re familiar with key metrics like CAC, LTV, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive marketing strategies and improve performance.
✨Understand the Product Inside Out
Since this role involves marketing a complex technical product, take the time to understand its features and benefits. Be prepared to explain how you would position it to both technical and commercial decision-makers.
✨Align with Sales and Product Teams
Show that you can work collaboratively with other departments. Think of examples where you’ve successfully aligned marketing efforts with sales and product teams to achieve common goals.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific challenges in the B2B SaaS space. Prepare scenarios that demonstrate your problem-solving skills and your ability to build a predictable revenue engine.
