At a Glance
- Tasks: Own and optimise the website to drive performance and generate leads.
- Company: Join Roberts Webb Recruitment, a dynamic team in Wrexham.
- Benefits: Salary up to £36,000 plus excellent benefits and career growth.
- Other info: Fast-paced environment with opportunities for creativity and innovation.
- Why this job: Shape digital strategy and make a real impact on brand visibility.
- Qualifications: 2+ years in web optimisation, strong UX and SEO knowledge required.
The predicted salary is between 28800 - 43200 £ per year.
Full-time, permanent role
Salary up to £36,000 plus excellent benefits
Own the website. Drive performance. Turn traffic into leads.
We’re looking for a Website Channel Strategist who sees a website as more than just pages and pixels. For you, it’s a growth engine.
You’ll take full ownership of the website as a marketing channel, shaping strategy, improving performance, and ensuring it delivers measurable results. From user journeys to conversion rates, SEO to lead generation, you’ll live and breathe everything that makes a high performing website tick.
This role is perfect for someone who blends creativity with commercial thinking. You care about beautiful design, but you care even more about what it delivers. Oh, and it’s essential that you have webflow experience!
What You’ll Be Doing
- Own the website end-to-end, with full accountability for performance, conversion rates, and lead generation
- Continuously optimise site structure, navigation, content, and user journeys to drive measurable growth
- Build and improve landing pages, forms, and CTAs that convert
- Use analytics, A/B testing, and performance dashboards to guide decisions and uncover opportunities
- Develop wireframes, prototypes, and user flows that balance usability with marketing objectives
- Collaborate closely with Marketing, Growth, Product, and Development teams to align website activity with wider business goals
- Maintain brand consistency and high design standards across all web touchpoints
- Stay ahead of UX, CRO, and SEO trends to keep the site competitive and effective
You’ll report directly to the Head of Marketing and play a key role in shaping how the brand shows up digitally.
Requirements
- Strong understanding of UX principles, conversion optimisation, and SEO fundamentals
- A commercial mindset — you focus on outcomes, not just outputs
- Experience using tools such as Webflow, Figma, or Adobe XD
- Confidence working with analytics platforms (e.g., Google Analytics, Hotjar)
- Experience integrating and managing HubSpot for lead generation and marketing automation
- A proactive, curious attitude — you don’t wait to be told what to improve
- High attention to detail and pride in delivering quality work
- Comfortable working in a fast-paced environment where priorities can shift
Your Experience
- 2+ years in UX, web optimisation, or website performance roles (ideally in a marketing-led environment)
- Proven success improving conversion rates and SEO performance
- Strong hands-on experience building and optimising marketing-focused websites in Webflow
Website Manager in Marchwiel employer: Roberts Webb Recruitment
As a Business Development Executive at our Wrexham location, you will join a well-established company with over 20 years of industry experience and a stellar reputation. We offer a supportive work culture that values employee growth, providing opportunities for professional development alongside competitive benefits such as 25 days holiday, pension, and healthcare. With a flexible working arrangement of 3 days in the office and 2 days from home, we ensure a balanced work-life environment that fosters both personal and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Website Manager in Marchwiel
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your web management projects. This is your chance to demonstrate your creativity and commercial thinking—make it shine!
✨Tip Number 3
Prepare for interviews by researching the company and its website. Be ready to discuss how you can drive performance and improve conversion rates. Tailor your answers to show you understand their goals.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it shows you're serious about joining our team. Don’t miss out on the chance to own the website with us!
We think you need these skills to ace Website Manager in Marchwiel
Some tips for your application 🫡
Show Your Passion for Websites:When you’re writing your application, let your enthusiasm for websites shine through! Talk about how you see a website as a growth engine and share examples of how you've driven performance in the past.
Highlight Your Skills with Webflow:Since Webflow experience is essential for this role, make sure to showcase your skills with it. Include specific projects or achievements where you’ve used Webflow to create or optimise websites.
Be Data-Driven:We love a candidate who can back up their claims with data! Mention any analytics tools you’ve used, like Google Analytics or Hotjar, and how you’ve leveraged data to improve conversion rates or user journeys.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the job description. Use keywords from the listing and show how your experience aligns with what we’re looking for. And remember, apply through our website for the best chance!
How to prepare for a job interview at Roberts Webb Recruitment
✨Know Your Website Inside Out
Before the interview, make sure you thoroughly understand the company's website. Familiarise yourself with its structure, user journeys, and any areas that could be improved. Be ready to discuss specific strategies you would implement to enhance performance and conversion rates.
✨Showcase Your Creative and Commercial Mindset
Prepare examples that highlight your ability to blend creativity with commercial thinking. Discuss past projects where you’ve successfully balanced beautiful design with measurable results. This will demonstrate that you can own the website as a growth engine.
✨Be Ready to Talk Analytics
Brush up on your knowledge of analytics tools like Google Analytics and Hotjar. Be prepared to explain how you've used data to guide decisions in previous roles. Sharing specific metrics or outcomes from your past experiences will show you’re results-driven.
✨Stay Ahead of Trends
Research the latest trends in UX, CRO, and SEO. Bring insights into how these trends could apply to the company’s website. Showing that you’re proactive and curious about industry developments will impress the interviewers and align with their expectations for the role.
