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- Tasks: Drive revenue growth in the UK hospitality sector and manage distributor partnerships.
- Company: Join a family-run business with a rich heritage in premium tableware.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Dynamic role with opportunities to attend industry events and network.
- Why this job: Be a key player in shaping the future of hospitality with iconic products.
- Qualifications: Experience in hospitality sales and strong relationship management skills.
The predicted salary is between 35000 - 45000 ÂŁ per year.
Robert Welch Designs creates beautiful stainless-steel cutlery that stands the test of time. Some items are iconic, with an aesthetic as startling today as when they were first designed. We are a family-run business, still operating from the Old Silk Mill in Chipping Campden where it was founded in 1955.
Team: Sales
Based: Home
Hours: Monday to Friday - 37.5 hours per week
Candidates should be well positioned to travel easily to both London and the North.
Outline
The Hospitality Sales Manager will play a pivotal role in driving revenue growth across the UK hospitality sector. This position is responsible for managing and developing distributor partnerships while proactively identifying and securing new business opportunities. The role is focused on strengthening brand presence within hotels, restaurants, and contract catering environments, delivering exceptional customer engagement, and positioning Robert Welch Designs as a leading choice in premium hospitality tableware.
Key Responsibilities
- Develop, manage, and grow relationships with UK-based hospitality distributors, both existing and new
- Set clear sales targets and KPIs with distribution partners, monitoring ongoing performance
- Conduct regular business reviews to ensure alignment with company objectives
- Provide product training, sales support, and marketing assets to maximise partner success
- Identify opportunities to expand product listings and increase distribution reach
New Business Development
- Identify and secure new hospitality accounts, including hotels, restaurant groups, contract caterers, and specifiers
- Build and maintain a strong pipeline of qualified opportunities
- Lead client meetings, presentations, and product demonstrations
- Negotiate commercial terms and successfully close sales agreements
- Attend industry trade shows and networking events to generate leads and build brand awareness
Account Management
- Manage key direct hospitality accounts where appropriate
- Develop long-term relationships with decision-makers and key influencers
- Ensure high levels of customer satisfaction, encouraging repeat business
- Oversee pricing, quotations, and contract negotiations
Market & Brand Development
- Act as a brand ambassador within the UK hospitality sector
- Monitor market trends, competitor activity, and evolving customer needs
- Provide insights and feedback to internal teams to inform product development and commercial strategy
- Deliver against revenue and margin targets
- Maintain accurate and up-to-date CRM records
- Provide regular sales forecasts and performance reports
- Track and analyse distributor and customer performance data
Key Skills & Experience
- Proven experience in hospitality, B2B, or contract sales
- Strong track record in new business development with a proactive, “hunter” mindset
- Experience managing and growing distributor relationships
- Excellent negotiation and relationship management skills
- Strong commercial awareness with the ability to drive revenue growth
- Confident communication and presentation skills
- Self-motivated, proactive, and results-driven
Qualifications
- Degree (or equivalent experience) in business, sales, or a related field (preferred)
- Full UK driving licence
Key Performance Indicators (KPIs)
- Revenue growth within the UK hospitality channel
- New business acquisition (number and value of accounts)
- Distributor performance against agreed targets
- Pipeline value and conversion rates
Competencies/Experience (these are not essentials but good to have):
- Experience within premium or luxury tableware, or hospitality supply sectors
- Existing network within UK hospitality groups or distributor channels
- Strategic understanding of a Sales Department in an SME
- Broad understanding and experience in delivering multi-channel marketing plans
- Confident verbal and communication skills
Person Specification:
- Communication and influencing skills
- Methodical and proactive approach
- Team player
- Self-motivated
- IT literate
- Passion for products
- Content and analytical skills
- Interest in new and upcoming online technologies, including AI
- Proactive organisational and prioritisation skills
- Enthusiastic, curious, insight-driven and customer centric
To Apply
Please send your up to date CV and covering letter detailing your current salary and package to us at careers@robertwelch.com. No recruitment agencies. Please note Robert Welch holds job applications on file solely for the purposes of recruitment. If you would like your details to be removed from our files, please email careers@robertwelch.com.
Hospitality Sales Manager employer: Robert Welch Products
Contact Detail:
Robert Welch Products Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hospitality Sales Manager
✨Tip Number 1
Network like a pro! Attend industry trade shows and local events to meet potential clients and distributors. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Prepare a killer presentation or product demo that highlights your expertise in hospitality sales. This will help you stand out during interviews and client meetings.
✨Tip Number 3
Follow up! After meeting someone or having an interview, send a quick thank-you email. It keeps you on their radar and shows you're genuinely interested in the opportunity.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining our team. Plus, it makes it easier for us to keep track of your application.
We think you need these skills to ace Hospitality Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Hospitality Sales Manager role. Highlight your experience in hospitality and B2B sales, and don’t forget to showcase any successful new business development stories. We want to see how you can drive revenue growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the hospitality sector and how your skills align with our needs. Be sure to mention your proactive approach and any relevant achievements that demonstrate your fit for the role.
Showcase Your Relationship Management Skills: Since this role involves managing distributor partnerships, make sure to highlight your relationship management skills. Share examples of how you've successfully built and maintained relationships in previous roles. We love seeing those 'people skills' in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Robert Welch Products
✨Know Your Product Inside Out
Before the interview, make sure you’re familiar with Robert Welch Designs' product range, especially their stainless-steel cutlery. Understand the unique selling points and how they stand out in the hospitality sector. This will help you demonstrate your passion for the brand and show that you can effectively communicate its value to potential clients.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, particularly in the hospitality or B2B sectors. Be ready to discuss how you’ve developed distributor relationships and secured new business opportunities. Highlight any KPIs you've met or exceeded, as this will illustrate your proactive, results-driven mindset.
✨Demonstrate Your Networking Skills
Since the role involves attending trade shows and networking events, be prepared to talk about your experience in building relationships within the hospitality industry. Share stories of how you’ve successfully engaged with decision-makers and influencers, and how you plan to leverage your existing network to benefit Robert Welch Designs.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the company’s future plans in the hospitality sector or ask how they measure success with their distributor partnerships. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.