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- Tasks: Lead data measurement and insights for a dynamic digital marketing agency.
- Company: Join a vibrant Manchester agency focused on sports, gaming, and entertainment.
- Benefits: Enjoy hybrid working, competitive salary up to £60,000, and great perks.
- Why this job: Make a real impact in a creative environment with top brands.
- Qualifications: 4-6+ years in data analytics or marketing measurement required.
- Other info: Collaborative culture with opportunities for innovation and growth.
The predicted salary is between 43200 - 72000 £ per year.
An exciting opportunity for a Measurements & Insights Lead to join a dynamic Manchester-based agency specialising in consumers across sports, gaming, and entertainment. This role is ideal for a data-driven professional with a background in social media, digital marketing, or marketing analytics, looking to shape the future of measurement and insights within a fast-paced, creative environment.
Key Responsibilities:
- Owning the Data & Measurement Agenda by defining a future-focused approach to measurement and insights.
- Developing Dashboards & Analytics Tools through designing automated, real-time dashboards for actionable insights.
- Leading Sponsorship Measurement Innovation. Establishing new ways to measure sponsorship effectiveness.
- Measuring ROI & Business Impact through implementing advanced methodologies to track marketing performance and impact.
Experience & Skills Required:
- 4-6+ years' experience in data analytics, marketing measurement, or AI-driven insights, ideally within an agency, media, sports betting or sponsorship setting.
- Strong background in marketing analytics, ROI measurement, attribution modelling, econometrics, and media valuation.
- Understanding of brand tracking methodologies and the ability to measure cultural impact in sports, gaming, and entertainment.
- Expertise in machine learning models, automation, and predictive analytics for marketing measurement.
- Advanced data visualisation skills - proficiency in Power BI, Tableau, Google Data Studio, or similar tools.
- Hands-on experience with social listening tools to derive actionable insights.
This is an exciting agency environment with a creative and collaborative culture. There is a hybrid working schedule, (3 days in the office, 2 remote). Competitive salary up to £60,000 plus a wealth of benefits. Work with top brands in sports, gaming, and entertainment. If you're a data-driven leader passionate about insights, analytics, and innovation, this is an incredible opportunity to make a real impact.
Measurements & Insights Lead in Manchester employer: Robert Walters
Contact Detail:
Robert Walters Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Measurements & Insights Lead in Manchester
✨Tip Number 1
Network with professionals in the sports and entertainment sectors. Attend industry events, webinars, or local meetups in Manchester to connect with potential colleagues and learn more about the latest trends in marketing analytics.
✨Tip Number 2
Familiarise yourself with the latest tools and technologies mentioned in the job description, such as Power BI and Tableau. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to staying current in the field.
✨Tip Number 3
Showcase your understanding of sponsorship measurement and ROI tracking by preparing case studies or examples from your previous work. Be ready to discuss how you’ve implemented innovative measurement strategies in past roles during interviews.
✨Tip Number 4
Research the agency's recent projects and clients in the sports and entertainment industries. This knowledge will not only help you tailor your conversations but also demonstrate your genuine interest in their work and culture during the interview process.
We think you need these skills to ace Measurements & Insights Lead in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in data analytics, marketing measurement, and any relevant tools like Power BI or Tableau. Use specific examples that demonstrate your expertise in the areas mentioned in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven insights and how you can contribute to the agency's goals. Mention your understanding of brand tracking methodologies and your experience with sponsorship measurement innovation.
Showcase Relevant Projects: If you've worked on projects related to marketing analytics or ROI measurement, include these in your application. Describe your role, the challenges faced, and the outcomes achieved to illustrate your capabilities.
Highlight Soft Skills: In addition to technical skills, emphasise your ability to work in a collaborative environment. Mention your leadership experience and how you can drive innovation within a creative team setting.
How to prepare for a job interview at Robert Walters
✨Showcase Your Data Expertise
Be prepared to discuss your experience in data analytics and marketing measurement. Highlight specific projects where you've successfully implemented advanced methodologies or tools, especially those related to ROI measurement and attribution modelling.
✨Demonstrate Your Creative Problem-Solving Skills
Since the agency thrives on creativity, think of examples where you've innovated in measurement or insights. Discuss how you approached challenges in previous roles and the unique solutions you developed, particularly in sponsorship measurement.
✨Familiarise Yourself with Their Tools
Research the analytics tools mentioned in the job description, such as Power BI, Tableau, or Google Data Studio. If possible, prepare a small demo or case study showcasing your proficiency with these tools to impress your interviewers.
✨Understand the Industry Landscape
Brush up on current trends in sports, gaming, and entertainment marketing. Being able to discuss how cultural impacts affect measurement and insights will show that you're not just data-driven but also industry-savvy.
