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For Companies At a Glance
- Tasks: Lead and grow a household brand portfolio with strategic influence and innovative campaigns.
- Company: Dynamic FMCG organisation with a creator-led, entrepreneurial culture.
- Benefits: Competitive salary, enhanced holiday entitlement, and hybrid working options.
- Why this job: Shape brand strategy and make a real impact in a fast-paced environment.
- Qualifications: Proven FMCG brand management experience and strong leadership skills.
- Other info: Collaborative culture that values ownership, curiosity, and integrity.
The predicted salary is between 60000 - 80000 £ per year.
A high-performing, values-led FMCG organisation is seeking a Senior Brand Manager to lead and grow a core household portfolio. This role carries full end-to-end brand ownership and reports directly into the General Manager. It offers genuine strategic influence, people leadership, and the opportunity to shape category growth within a creator-led, entrepreneurial brand environment.
As the senior custodian of the Household portfolio, you will define brand strategy, drive consumer-led growth, and deliver commercially strong plans in close partnership with Sales, Category and eCommerce.
Key responsibilities include:
- Owning the brand vision, strategy and long-term growth agenda for Household categories
- Translating global strategy into locally relevant, high-impact plans
- Acting as internal brand ambassador, ensuring brand standards, assets and storytelling are consistently elevated
- Leading consumer insight-led growth, identifying unmet needs and new opportunities
- Owning the full innovation lifecycle, from concept through launch and optimisation
- Developing and delivering integrated marketing campaigns across ATL, digital, social, PR and in-store
- Partnering cross-functionally to deliver compelling customer plans, JBPs and retailer presentations
- Managing brand performance, budgets, forecasting and ROI measurement
- Tracking brand health and optimising activity to balance short-term delivery with long-term equity
About You
- Proven FMCG brand management experience (household, laundry or adjacent categories preferred)
- Demonstrated ownership of brands or portfolios with P&L accountability
- Strong track record in innovation delivery and integrated campaign development
- Commercially astute, consumer-led and analytically strong
- Confident leader with the ability to influence senior stakeholders and develop others
- Comfortable operating in a fast-paced, entrepreneurial environment
The Environment
This is a business with creator DNA - combining deep consumer problem-solving with commercial discipline and startup energy. The culture values ownership, curiosity, collaboration and integrity, and rewards those who take accountability and build brands that consumers genuinely trust.
Location & Package
Manchester area (hybrid)
Full-time (minimum 37.5 hours per week)
Competitive senior package, including enhanced holiday entitlement
Senior Brand Manager in Manchester employer: Robert Walters
Contact Detail:
Robert Walters Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your brand management skills! Prepare a portfolio or case studies showcasing your past successes in brand strategy and innovation. This will help you demonstrate your expertise and make a lasting impression during interviews.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. Focus on articulating how your experience aligns with the role of Senior Brand Manager.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace Senior Brand Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior Brand Manager role. Highlight your FMCG experience, especially in household categories, and showcase any P&L accountability you've had. We want to see how your past roles align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand management and how you can drive consumer-led growth. Be sure to mention specific achievements that demonstrate your ability to lead and innovate.
Showcase Your Leadership Skills: As a Senior Brand Manager, you'll be leading teams and influencing stakeholders. In your application, share examples of how you've successfully led projects or teams in the past. We love seeing candidates who can inspire and develop others!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Robert Walters
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand their recent campaigns and how they align with consumer needs. This will help you articulate how your vision can elevate their brand strategy.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading teams and influencing stakeholders. Discuss specific instances where you've driven growth or innovation within a brand portfolio, as this role requires strong people leadership and strategic influence.
✨Be Consumer-Centric
Demonstrate your understanding of consumer insights and how they drive brand decisions. Bring examples of how you've identified unmet needs in the market and translated them into successful marketing strategies or product innovations.
✨Prepare for Cross-Functional Collaboration
Since this role involves partnering with various departments, be ready to discuss how you've successfully collaborated with sales, eCommerce, and other teams in the past. Highlight your ability to create compelling customer plans and presentations that resonate across functions.
